Hey Group
Connect your brand with sports and maximize its impact
Who we are Hey Group is a sports marketing agency based in Madrid, founded in 2006. It specializes in sponsorship management, event planning and organization, and the development of activation plans. Its approach combines an understanding of the intrinsic values of sport with commercial criteria to transform sponsorships into effective and measurable communication tools. Main Services Sports Sponsorship: Hey Group helps brands communicate through sport and associate with its values (character, dynamism, youth, overcoming challenges, health, teamwork, sense of belonging). The team identifies how to translate these values into coherent messages, establishes the quality-price ratio, and measures the return on investment. Furthermore, it integrates sponsorship within BTL actions to maximize its impact at relevant touchpoints. Event Planning and Organization: The agency plans, manages, and seeks to make sports events profitable, identifying key aspects that improve financing. It evaluates exploitation possibilities, creates commercial supports, and seeks synergies to facilitate commercialization and increase the project's revenue streams. Activation: To activate is to mobilize, communicate, and give visibility to sponsorship. Hey Group analyzes the context, defines the appropriate tools, and optimizes their use: media plan, branded content, publicity, and social media strategy. It designs and coordinates specific activation plans for both sponsorship investments and sports events, and implements the necessary tools to maximize awareness. Approach and Value Proposition Hey Group's proposal is based on converting the intangibles of sport into tangible results: budget optimization, return measurement, and coherence between investment and BTL action. Its methodology prioritizes commercial exploitation and visibility, ensuring that each sponsorship and event act as real communication levers. Contact Hey Group accompanies brands seeking a relevant, measurable, and profitable sports presence from Madrid, providing expertise and tools for each project to meet strategic and commercial objectives. No review yetBe the first to write one
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Services
4 services offered by Hey Group
Description Diseñamos campañas publicitarias deportivas que convierten patrocinios en comunicación medible, integrando BTL y métricas ROI para maximizar impacto en puntos de contacto clave.Skills in Advertising (1) Sports Advertising
Learn more about AdvertisingDescription Ayudamos a las marcas a trasladar valores deportivos (superación, pertenencia) a posicionamientos claros, medibles y coherentes con la inversión en patrocinio.Skills in Branding & Positioning (1) Brand Activation
Learn more about Branding & PositioningDescription Planificamos y gestionamos eventos deportivos rentables, optimizando financiación, soportes comerciales y sinergias para maximizar ingresos y visibilidad.Skills in Event (2) Event MarketingSports Event Management
Learn more about EventDescription Desarrollamos estrategias de marketing deportivo integradas: plan de medios, branded content y social, orientadas a activaciones medibles y retorno comercial.Skills in Marketing (1) Sports Marketing
Learn more about Marketing
Team
6 members in Hey Group's team
StoryDesde Madrid, en 2006, empezamos con una idea clara: que la comunicación a través del deporte puede transformar marcas. Somos un equipo que cree en los valores que el deporte transmite —superación, trabajo en equipo, salud y pertenencia— y nos apasiona traducirlos en oportunidades reales de patrocinio. Hemos salvado retos como alinear expectativas de inversión y medir retornos cuando la métrica aún no era evidente. Organizamos eventos que generan ingresos y diseñamos planes de activación que ponen a la marca en movimiento. Cada proyecto nos recuerda por qué hacemos esto: conectar marcas con audiencias mediante experiencias deportivas relevantes y medibles.
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Contact
Contact details of Hey Group
Details
- Headquarter211 Calle de Ocaña, 28047 Madrid, España