HIPOPOTESIS: Strategic Market Research for Global Brands
Strategic Market Research for Global Brands
Hipopotesis helps global companies grow faster and smarter in any market, by combining Qualitative Research, Quantitative Analysis, and Social Listening into one powerful strategic research partner. We apply the H3 Method: Human Stories (Qualitative), Hard Data (Quantitative) and Heartbeat (Social Listening). Based in Spain and working internationally in English and Spanish, we go beyond traditional research. We decode human behavior, market trends, and digital conversations to give your company a competitive edge rooted in deep understanding. Founded by social anthropologists, our team brings a unique blend of business anthropology, design thinking, lean and agile methods, and computational social science. This interdisciplinary approach allows us to translate complexity into clarity, helping CMOs, Heads of Product, UX leads, and innovation teams make bold, confident decisions. We design every study with precision, combining ethnographic interviews, surveys, online communities, and real-time data from social platforms. Our work uncovers what your customers, users, or employees think, feel, and need; and turns that insight into action. Whether you're entering a new market, testing a concept, refining a user experience, or exploring brand perception, Hipopotesis is the partner you can trust for strategic research that delivers real business outcomes. Let’s turn knowledge into growth. 8 people in their team
Speaks English, Spanish, Arabic
1 project in their portfolioWorks remotely across the globe
Sortlist member since 2024
Founded in 2017
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Services
1 service offered by HIPOPOTESIS: Strategic Market Research for Global Brands
Description Hipopotesis is a boutique qualitative market research company based in Spain, specializing in uncovering deep insights for the Spanish and European markets. As your trusted partners, we blend business anthropology, design thinking, lean and agile methodologies, and computational social sciences to deliver unparalleled results for your research needs. Our founders are social anthropologists, which gives us a unique edge in understanding human behavior and applying it to solve complex business challenges. We conduct research in both Spanish and English, carefully designing studies that not only answer your research questions but also deliver actionable insights, giving you a competitive advantage. At Hipopotesis, we strive for excellence in every project. We pride ourselves on delivering work that impresses, focusing on the quality of our results and helping your organization grow faster and stronger by deepening your understanding of your customers, clients, or employees. Let us help you gain the insights you need to succeed.Skills in Market Research (23) Data AnalyticsData ReportingMarket ExpansionMarketing ResearchMarket ResearchUser TestingSM AnalyticsSocial Media ListeningUX optimizationData Monitoring+13Work in Market Research (1) Client in Market Research (1) FinomBanking & Financials | international
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Team
8 members in HIPOPOTESIS: Strategic Market Research for Global Brands's team
StoryHipopotesis was created in 2017 with the objective to bring Business Anthropology to the market. We wanted to help businesses tackle their challenges with the help of Qualitative Market Research. The founders are Social Anthropologists and we combine Qual + Quant + Computacional Social Sciencies.
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Details
- HeadquarterAvenida Schulz, Gijón, Spain