Hlz
Design for real, sustainable brand identity
Who we are Hlz (Heine/Lenz/Zizka) is a visual communication agency that develops corporate identities and brand presences. With locations in Berlin and Frankfurt, the team works strategically and creatively, with a commitment to quality that has placed the company among the top 20 design agencies for years. The agency serves clients from various industries – from cultural institutions to medium-sized companies.
Core Services and Expertise Hlz designs comprehensive brand presences and corporate identities. The offering includes strategic brand analysis, consulting through dialogue, and the development of targeted communication concepts. The agency supports long-term brand processes as well as demanding individual projects, emphasizing craftsmanship typography and thoughtful design across all media – analog and digital.
Working Method The work consistently begins with an analysis of the brand: target groups, positioning, and development opportunities are worked out in exchange with the client. Based on this, concepts are created that combine strategic clarity with design precision. The combination of strategic approach and high design quality ensures that every project is effective both aesthetically and functionally.
What Hlz stands for For the agency, good design is far more than just attractive packaging: it is the creation of a real, sustainable identity that supports the brand's success. The love for the classic craft of typography meets the innovative power of digital design possibilities – an interplay that makes brands visible, credible, and long-lasting.
Why Clients Work with Hlz Clients choose Hlz for its careful brand analysis, its dialogue-oriented consulting approach, and its ability to translate strategic goals into high-quality visual solutions. Founded in 1989, the agency combines experience with contemporary design practice and reliably supports brands across a wide range of industries with a commitment to design excellence. No review yetBe the first to write one
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Services
4 services offered by Hlz
Description Wir entwickeln strategische, typografisch präzise Werbekampagnen — analog und digital — auf Basis unserer Markenanalyse, zugeschnitten auf Kulturinstitutionen und Mittelstand.Skills in Advertising (1) Graphic Design Advertising
Learn more about AdvertisingDescription Wir gestalten Markenidentitäten durch gründliche Analyse, dialogorientierte Beratung und typografische Handwerkskunst — langlebige Erscheinungsbilder für Institutionen und Unternehmen.Skills in Branding & Positioning (5) Brand DesignBrand Identity DesignCorporate Identity DesignBranding Graphic DesignBrand Book Design
Learn more about Branding & PositioningDescription Unser Grafikdesign verbindet handwerkliche Typografie mit digitaler Präzision und liefert Logos und Gestaltungsraster, die Funktionalität und Ästhetik vereinen.Skills in Graphic Design (2) Logo DesignGraphic Design Services
Learn more about Graphic DesignDescription Wir entwerfen Verpackungen als Teil nachhaltiger Markenidentität, mit typografischer Sorgfalt, funktionalem Materialdenken und klarer, markensorientierter Gestaltung.Skills in Packaging (1) Packaging Design
Learn more about Packaging
Team
15 members in Hlz's team
StoryWir sind Hlz (Heine/Lenz/Zizka) – eine Berliner Agentur für visuelle Kommunikation, die seit 1989 mit Leidenschaft Erscheinungsbilder und Markenauftritte gestaltet. Aus unseren Büros in Berlin und Frankfurt betreuen wir Kulturinstitutionen ebenso engagiert wie mittelständische Unternehmen und begleiten sowohl langfristige Markenprozesse als auch anspruchsvolle Einzelprojekte. Unser Antrieb ist die Liebe zum klassischen Handwerk der Typografie und die Neugier für die unendlichen Möglichkeiten der digitalen Welt. Bevor wir gestalten, analysieren wir die Marke, diskutieren im Dialog ihre Potenziale und entwickeln erst dann gezielte Kommunikationskonzepte. Dass wir seit Jahren zu den Top‑20‑Designagenturen zählen, motiviert uns, höchste Ansprüche mit strategischer Klarheit und kreativer Präzision zu verbinden.
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Contact
Contact details of Hlz
Details
- Headquarter52-53 Jägerstraße, 10117 Berlin, Deutschland