Home of Performance in a short span of time is quickly becoming one of Dubai’s most advanced digital performance agencies, working for some of Dubai’s fastest-growing, most innovative and creative businesses. Since we began, we have challenged conventional strategies, placing outcomes, information and creativity at the core of our model while delivering knock-out performance through our in house experts.
We focus on Data Driven tactics with focus on fast and sustainable results. We excel in the following disciplines:
> Digital Marketing
> Social Media Management
> Web development
> Analytics & reporting
> Creative Content
> CRM consultancy & onboarding
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Project made for BPC in the Banking & Financials industry for a B2B audience in 2021.Developer of the pioneering SmartVista e-payments platform, BPCBT is a global leader in payments solutions. With over 280 customers across 95 countries, BPC caters to all ecosystem players, ranging from tier-one banks, neobanks, Payment Service Providers (PSPs), large processors, eCommerce giants, start-up merchants, government bodies, and local hail riding companies.When BPCBT reached out to Home of Performance, they were concerned about a huge drop in traffic that their website had recently suffered. We conducted an audit and quickly found several issues, a major contributor being the duplication of content and cross-indexing of multiple versions of the website. BPCBT had also declined in organic ranking, therefore we had to target our efforts to develop a stellar SEO strategy and create high-quality content.The campaign objective was to enhance BPCBT’s visibility and to ensure that they adapt to the climate, ensuring that their website ranks high in SERPs for all the important keywords.We developed a strong on-page and content strategy as well as a solid off-page strategy after an extensive audit revealed the primary concerns that needed to be addressed.
Project made for Radar in the Banking & Financials industry for a B2B audience in 2021.Launched in February 2020, Radar Payments is an innovative and modern white-label payment processing provider dedicated to financial institutions, including payment service providers (PSPs), banks, acquirers, issuers, and fintechs. Owned by industry leader BPCBT, Radar Payments is built using BPC’s SmartVista, an industry-recognised payment solution.When Radar Payments reached out to Home of Performance, they were very new to the market, competing with giants such as Stripe, FIS Global and Marqeta in terms of traffic, organic positions and search visibility.The campaign objective focused mostly on enhancing Radar Payments’ visibility, ensuring that they take market share on the SERP from Stripe, FIS Global and Marqeta. It also focused on driving organic traffic to the website while they adapted to the climate, through the strategic use of business-related keywords.We conducted an audit to discover ranking for on and off-page content, technical insights, and listings, and then developed a strong on and off-page strategy that produced SEO-driven copy and long-tail keywords that gave them the right exposure.Through our SEO efforts, Radar Payments was able to position itself alongside other strong competitors in terms of keyword ranking, search visibility and traffic.
Project made for O-City in the Banking & Financials industry for a B2B audience in 2021.Adopted by more than 130 cities worldwide, O-CITY is an innovative, automated fare collection solution designed by BPC, a leading banking and payment firm with an excess of 350 clients across more than 90 countries. O-CITY was born from the vision of digitalising micro-payments across cities as a key driver for a cashless economy and improving the wellbeing of citizens and visitors. With O-CITY, governments, public transport operators and merchants can deliver a frictionless payment experience at every touchpoint (tollgate, bus, train, subway, parking facility, bike rental or tourist attraction) leveraging smart, digital and open technologies.O-City approached Home of Performance with their newly designed website which was struggling to meet their intended objectives. The campaign objective focused mostly on enhancing O-City’s search visibility, ensuring that they take market share on the SERP from their strong competitors by positioning the top priority business kw's on the top of the search engine.We conducted an audit to discover ranking for on and off-page content, technical insights, and listings, and then developed a strong on and off-page strategy that produced SEO-driven copy and long-tail keywords that gave them the right exposure.Through our SEO efforts, O-City was able to position itself at the top of the SERP for the top priority KW's and showed a tremendous increase of almost 350.67% in the number of users.
Project made for Tavola in the Retail industry for a B2C audience in 2021.A well-established multi-brand store, Tavola is the exclusive retailer in the Middle East for a wide range of popular, high-quality cookware, bakeware and tableware brands. Tavolashop.com is owned by 4homes FZCO. 4Homes is a marketing and distribution company promoting the brands of leading manufacturers of kitchenware and tableware in the GCC region; and of baking & cake decoration products, in the larger Middle East region.When Tavola reached out to Home of Performance, they were struggling with acquiring new leads online and successfully converting visitors to paying customers. A leader in their field, Tavola needed to see an improvement in ROI and demonstrate consistent revenue growth.The campaign objective was to increase Tavola’s visibility to in-market target audiences and increase the number of conversions to at least 300 within a period of 05 months. They also wanted to increase their Return On Advertising Spend to 5 within this period.Our efforts resulted in significant success, and we managed to meet and exceed our goals. With an extremely localised strategy focusing on geo-targeting, we overachieved the campaign lead target with more than 950 conversions from January 2021 to May 2021 and achieved a ROAS of 7.96!
Project made for HTMi: HOTEL AND TOURISM MANAGEMENT INSTITUTE SWITZERLAND in the Education industry for a B2C audience in 2020.This is the story of working together to survive the impact of the Covid-19 pandemic. HTMi (Hotel and Tourism Management Institute Switzerland) is a renowned hospitality institute offering courses in hotel and hospitality management. However, due to the repercussions of the Covid-19 pandemic on the education sector they were facing the prospect of closure. The challenge? 10 enrollments by August 2020 for two professional degree courses they offer.As partners, HOP decided to support by offering our expertise pro-bono. Through this campaign, we overachieved the leads target by more than 30% getting 468 leads instead of the expected 300-350 leads. The average cost-per-lead was $9.60, 26% less than the client’s objective. What’s more, we doubled the education industry benchmark range of 3.78 - 6.49% by achieving an average click-through-rate of 13.04% in this campaign.Out of the 10 enrollments needed, 4 were tracked to be a direct result of this campaign. Also, the campaign is expected to have led to other enrollments that converted offline. HTMi achieved their goal of 10 enrollments before the start of this academic year and were able to reinstate most of their staff after the success of this campaign.
Project made for The Healthy Home in the Home Services industry for a B2B / B2C audience in 2020.The Healthy Home (THH) is a trusted cleaning and disinfection company in the UAE. Since they only offer high-end cleaning and sanitizing solutions that are eco-friendly, child-friendly, and pet-friendly, with medical-grade UV sanitation and exceptional customer service their services are priced much higher than the market average.Although they had been running campaigns, they were not able to generate quality leads which converted. To help their business grow, they approached HOP to help them with their digital marketing. The campaign objectives were not only to increase the number of leads within the same budget but also to improve the conversion rate from 4.5% to 7.5% and bring the cost-per-lead down exponentially from $115 to $27.Our extremely localized strategy focusing on geo-targeting enabled us to over-achieve the campaign lead target by 160% with 321 quality leads. We also improved the conversion rate from 4.5% to 10% - the campaign target was 7.5%. Finally, we also lowered the cost-per-lead more than the original objective of $27 per lead by bringing down the cost from a whopping $115 to $16.34!The best part? The total revenue for the client from this campaign was double their business objective!
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