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Hortelanos

Vitoria-Gasteiz, Spain
Creativity that turns data into real brand growth
Who we are Hortelanos is an agency based in Vitoria-Gasteiz that combines data and creativity to drive brand business. Founded in 2013, the company has developed its own approach, which it calls creDatividad , a fusion of rigorous analysis and creative proposals aimed at real, measurable impact. Services and specialty Hortelanos focuses its work at the intersection of data and creativity: extracting relevant insights, converting them into creative strategies, and activating solutions geared towards business growth. Its work includes data-driven research, generation of creative ideas designed for commercial objectives, and constant measurement of impact to optimize results. Methodological approach The agency applies creDatividad as its methodology: starting from quantitative and qualitative evidence, identifying opportunities, and designing creative concepts that respond to brand and business objectives. This process relies on cycles of testing, measurement, and adjustment to ensure that creativity is not only imaginative but also effective and scalable. Differentiators Hortelanos distinguishes itself through its commitment to clarity and effectiveness. Its proposal is not limited to brilliant ideas: it seeks measurable impact and a direct relationship between creative strategy and commercial results. Its origin in Vitoria-Gasteiz gives it a close and pragmatic perspective, where curiosity for data combines with a collaborative, client-oriented work culture. Value for brands Hortelanos' promise is to transform information into competitive advantage, helping brands make smarter decisions and communicate more relevantly. By integrating data and creativity, the agency facilitates shorter paths to conversion, loyalty, and sustainable growth. Contact Hortelanos invites brands seeking clear results to explore creDatividad as a growth lever: analyze, create, and measure to correct and scale with confidence.
11 people in their team
Speaks English, Spanish, Basque
Sortlist member since 2025
Founded in 2013
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Services

3 services offered by Hortelanos

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  • Description
    Creamos campañas publicitarias basadas en nuestra creDatividad: insights cuantitativos que generan ideas creativas y campañas medibles enfocadas en ventas y crecimiento.
    Skills in Advertising (2)
    Corporate AdvertisingCreative Advertising

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  • Description
    Diseñamos posicionamientos de marca desde datos, detectando oportunidades y creando propuestas distintivas que conectan con negocio, medición y escalabilidad.
    Skills in Branding & Positioning (1)
    Creative Branding

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  • Description
    Desarrollamos estrategias de marketing creDativas, probadas y ajustadas por métricas; optimizamos canales para conversión, fidelización y crecimiento sostenible.
    Skills in Marketing (1)
    Innovative Marketing

    Learn more about Marketing

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Team

11 members in Hortelanos's team

StoryDesde Vitoria-Gasteiz, en 2013 iniciamos un proyecto sencillo pero ambicioso: juntar datos y creatividad para que las marcas crezcan de verdad. Como equipo, nos obsesiona entender patrones, medir impacto y transformar números en ideas con alma. Llamamos a ese cruce creDatividad: no es solo un eslogan, es la forma en que trabajamos cada día. Hemos aprendido a escuchar al mercado, a probar con curiosidad y a iterar rápido cuando algo no funciona. Nos emociona ver cómo una idea basada en datos deja de ser teoría y se traduce en ventas, fidelidad o visibilidad para nuestros clientes. Somos prácticos, apasionados y profundamente comprometidos con el resultado.
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Contact

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Details


  • Headquarter84 Hedegile kalea/Calle Correría, 01001 Vitoria-Gasteiz, España