Human Digital
B2B marketing made human.
Human Digital is a B2B marketing agency for manufacturers, industrial businesses, and technology companies. We build marketing systems that balance human insight with commercial performance, connecting strategy, content, and deployment into one engine designed to engage the right people, drive action, and scale what works. We work the way B2B buys. Strategy grounded in customer, competitor, and business research. Content that earns attention and builds authority. Deployment that turns signals into pipeline, across paid, SEO and AI discovery, lead generation, and clean analytics through HD Analytics and HubSpot. Websites built in Webflow and Shopify that keep working after launch. Every account runs through a single point of accountability, with teams that know your product and an Auckland and Sydney base covering most of the global business day. B2B marketing, made human. 10 people in their team
Speaks English
2 projects in their portfolioSortlist member since 2022
Founded in 2018
2 awards conferredNo review yetBe the first to write one
Services
3 services offered by Human Digital
Description Human Digital is a B2B marketing agency for manufacturers, industrial businesses, and technology companies. We build marketing systems that balance human insight with commercial performance, connecting strategy, content, and deployment into one engine designed to engage the right people, drive action, and scale what works. Strategy sets the direction: market research, brand positioning, ABM, and customer journey mapping. Content earns attention: creative and asset production, thought leadership, conversion copywriting, and search and AI optimisation. Deployment turns it into growth: full-funnel paid across Google, Meta, LinkedIn, and DOOH, lead generation and nurturing, signal-based outbound, and clean performance analytics through HD Analytics and HubSpot.Skills in Marketing (6) B2B MarketingB2B AdvertisingB2B eCommerceB2B Social MediaBusiness To Business MarketingB2B Digital MarketingWork in Marketing (1) Client in Marketing (1) ABBIndustrial Goods & Services | international
Learn more about MarketingDescription Human Digital grounds every B2B strategy in research across three fronts: customer, competitor, and business. On the customer side we go past surface-level personas to understand what actually drives decisions in your market, mapping the full journey from first touch to close so you can see where trust builds and where it breaks. On the competitor side we benchmark positioning, messaging, and channel presence to find the space you can own rather than the one you're crowding into. On the business side we pressure-test your objectives, margins, and growth targets so the strategy is built to commercial reality, not marketing theory. From that base we shape brand positioning and messaging that cannot be replicated, a multi-channel roadmap built around people rather than platforms, and account-based plans that align marketing and sales around the accounts that matter most. The output is a clear direction backed by evidence, not opinion. Strategy, made human.Skills in Digital Strategy (2) Marketing ResearchB2B Digital MarketingWorks in Digital Strategy (2) Clients in Digital Strategy (2) ABBIndustrial Goods & Services | internationalNZ PumpIndustrial Goods & Services | international
Learn more about Digital StrategyDescription Human Digital builds B2B websites that work as growth assets, not brochures. We design and develop in Webflow and Shopify, matching the platform to the job: Webflow for content-led B2B sites that need custom design, market-specific journeys, and a CMS the team can run without a developer; Shopify where B2B commerce, catalogues, and transactional flows are in play. Every build starts with the customer journey, not a template. For NZ Pump we rebuilt the site with industry-specific pathways and market-specific journeys that put technical superiority front and centre, and sessions rose 50 percent in two months with interactions up 143 percent and real traffic arriving from the US and China. For Unilever Professional we built and localised AU and NZ sites across seven brands, embedding retailer purchase links, per-product QR codes, and Safety Data Sheet compliance, then optimised the lot for search. Nearly half the traffic came from organic, at a 65 percent engagement rate. You get custom design, mobile-first, SEO and AI discovery baked in from the start, and a CMS foundation the client owns. A website that keeps working after launch. Web that's built human.Skills in Website Creation (3) Web DesignWebsite DesignWebsite Creation
Learn more about Website Creation
Team
10 members in Human Digital's team
StoryThe values of Human Digital revolve around human-centred design, which is applied to all their activities. This approach involves a multi-step process with their clients, including listening, planning time and budget, uncovering insights, prototyping and testing solutions, releasing frequently, and reflecting.
Awards
Human Digital was awarded 2 times
Awwward | Inugo2022-11-01
Awwward | Havana Coffee2022-06-01
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Contact
Contact details of Human Digital
Details
- HeadquarterLevel 9/4 Williamson Avenue, Ponsonby, Auckland 1021, New Zealand
- 60 Martin Pl, Sydney NSW 2000, Australia
- 413 W 14th St, New York, NY 10014, USA