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IMP

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City of Edinburgh, United Kingdom
We listen, plan, create and implement powerful brands; local to global.
We are stewards of brand governance, developing the processes, tools, and training organizations need to establish, measure, and sustain a solid brand operations framework. Protect and grow your brand equity through governance that prevents costly rebrands.
10 people in their team
Speaks English
8 projects in their portfolio
Works remotely across the globe
Sortlist member since 2025
Founded in 2015
4 awards conferred
Open website


Services

17 services offered by IMP

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  • Description
    Expert brand strategy, identity, and implementation services including brand management solutions and governance consultancy.
    Works in Branding & Positioning (4)
    Leidos: Introducing the Mechanics of Wonder - Branding & Positioning
    Charity Hall: Celebrating Society's Unsung Heroes - Branding & Positioning
    Dolby: Three Generations of Brand - Branding & Positioning
    Building a Branded House: USA TODAY NETWORK - Branding & Positioning
    Review in Branding & Positioning (1)
    Jamie Ward-Smith
    Clients in Branding & Positioning (4)
    Dolby Laboratories, Inc.Media | international
    Charity Hall of FameNon-profit | national
    Leidos Holdings, Inc.Military | international
    Gannett, Inc.Media | national

    Learn more about Branding & Positioning


  • Description
    We have deep experience in fulfilling marketing deliverables (design extension, production, delivery) in addition to refining storyline; ensuring that your marketing materials both communicate identified customer/client problems and present a compelling solution. Strong B2B emphasis with brands like Accenture and Dolby; and B2C with brands like Mount Sinai Health and Califia Farms.
    Skills in Marketing (4)
    Marketing ServicesRecruitment MarketingB2B MarketingB2C Marketing
    Works in Marketing (2)
    Charity Hall: Celebrating Society's Unsung Heroes - Marketing
    Dolby: Three Generations of Brand - Marketing
    Clients in Marketing (2)
    Dolby Laboratories, Inc.Media | international
    Charity Hall of FameNon-profit | national

    Learn more about Marketing


  • Description
    We've developed award-winning identities for charitable organisations (Charity Hall of Fame), local businesses, small-to-midsize enterprises, and global corporations (Leidos Holdings, Inc.: LDOS on the NYSE).

    With ex-networked agency staff on hand, you'll receive the expertise behind some of the world's most well known brands, at a cost commensurate with an agile, virtual agency with extremely low overhead and high utilisation.
    Skills in Graphic Identity (1)
    Identity Design
    Works in Graphic Identity (4)
    Leidos: Introducing the Mechanics of Wonder - Graphic Identity
    Charity Hall: Celebrating Society's Unsung Heroes - Graphic Identity
    Dolby: Three Generations of Brand - Graphic Identity
    Building a Branded House: USA TODAY NETWORK - Graphic Identity
    Clients in Graphic Identity (4)
    Dolby Laboratories, Inc.Media | international
    Leidos Holdings, Inc.Military | international
    Charity Hall of FameNon-profit | national
    Gannett, Inc.Media | national

    Learn more about Graphic Identity


  • Description
    Extremely deep expertise delivering all areas of graphic design, from template development to design execution in all channels. Fast, accurate, and highly creative ideation with decades of experience in the brand and marketing industry working with networked agencies and directly with clients. We have seen it all and enjoy producing "tomorrow" every day.
    Skills in Graphic Design (26)
    Powerpoint Presentation DesignOnline Graphic DesignLayout DesignCreative ConceptIllustrationPrint DesignLogo DesignConcept DevelopmentTypographyCreative Design+16
    Works in Graphic Design (5)
    Leidos: Introducing the Mechanics of Wonder - Graphic Design
    Charity Hall: Celebrating Society's Unsung Heroes - Graphic Design
    Dolby: Three Generations of Brand - Graphic Design
    Website: Science and Medicine online magazine - Graphic Design
    Clients in Graphic Design (5)
    A Large NYC Healthcare SystemHospitals & Healthcare | international
    Charity Hall of FameNon-profit | national
    Gannett, Inc.Media | national
    Leidos Holdings, Inc.Military | international

    Learn more about Graphic Design


  • Description
    Extensive work in motion graphics and 3D design/animation.

    See our reel here: https://impy.link/reel
    See a folder of live examples here: https://impy.link/animation
    An introduction to IMP, created in Blender: https://impy.link/60-seconds
    Skills in Motion Design (6)
    Motion Graphics2D AnimationMotion Design 3DLogo Motion DesignOnline AnimationDigital Animation
    Works in Motion Design (2)
    Leidos: Introducing the Mechanics of Wonder - Motion Design
    Dolby: Three Generations of Brand - Motion Design
    Clients in Motion Design (2)
    Leidos Holdings, Inc.Military | international
    Dolby Laboratories, Inc.Media | international

    Learn more about Motion Design


  • Description
    Our on-staff 3D design and animation specialist holds a Masters degree in 3D design and animation, and has instructed the same at University level. Specific examples are available, and can also be seen in our reel and animation links.

    https://impy.link/reel
    https://impy.link/animation
    Skills in 3D (10)
    3D Visualisation3D Design3D Animation3D RenderingAutodesk Maya3ds MaxCinema 4DBlender3D Exhibition Booth Modeling3D Product Rendering
    Works in 3D (2)
    Leidos: Introducing the Mechanics of Wonder - 3D
    Dolby: Three Generations of Brand - 3D
    Clients in 3D (2)
    Dolby Laboratories, Inc.Media | international
    Leidos Holdings, Inc.Military | international

    Learn more about 3D


  • Description
    With experience building microsites for larger organisations and websites for local and SMEs, we'd love to hear more about your project and how we can help you realise your online needs. We prototype in Figma and Adobe XD. We build in WordPress (Elementor, Divi and other frameworks), Wix Studio, Framer and others. If you need refinements, optimisation or extensions to your existing website, we're just as comfortable working within existing frameworks to improve your site(s).

    Separately, we have experience deploying Brand Portals, DAMs, and online Brand Guidelines.
    Skills in Website Creation (10)
    Website DevelopmentWeb ContentResponsive Web DesignShowcase WebsiteSmall Business Web DesignElementorWixWebsite DesignMicrositeWebsite Optimization
    Works in Website Creation (4)
    Tag Heuer staff training application - Website Creation
    Charity Hall: Celebrating Society's Unsung Heroes - Website Creation
    Website: Charity Hall of Fame - Website Creation
    Website: Science and Medicine online magazine - Website Creation
    Clients in Website Creation (4)
    Charity Hall of FameNon-profit | national
    A Large NYC Healthcare SystemHospitals & Healthcare | international
    Tag heauerLuxury Goods & Jewelry | international
    Charity Hall of FameNon-profit | national

    Learn more about Website Creation


  • Description
    Example of professionally produced voiceover and background music: https://vimeo.com/616430588/36bac37457

    Examples of our creative music production: https://www.youtube.com/@ruinousmusic
    Skills in Audio Production (3)
    Sound Identity ProductionMusic MixingSound Design

    Learn more about Audio Production


  • Description
    Specifically, we provide internal communications and help facilitate Executive buy-in when developing brand/rebrand launch and implementation plans. This is a consultative service that goes hand-in-hand with implementation and launch planning.
    Skills in Corporate Communication (1)
    Internal Communication
    Works in Corporate Communication (2)
    Dolby: Three Generations of Brand - Corporate Communication
    Building a Branded House: USA TODAY NETWORK - Corporate Communication
    Clients in Corporate Communication (2)
    Gannett, Inc.Media | national
    Dolby Laboratories, Inc.Media | international

    Learn more about Corporate Communication


  • Description
    IMP’s Content Strategy service helps brands craft compelling stories across all touchpoints—from social media strategies to keynote presentations and sales collateral. We focus on storytelling, content advertising, and tailored social strategies that amplify your message and drive engagement.
    Skills in Content Strategy (3)
    Content AdvertisingStorytellingSocial Content Strategy
    Work in Content Strategy (1)
    Dolby: Three Generations of Brand - Content Strategy
    Client in Content Strategy (1)
    Dolby Laboratories, Inc.Media | international

    Learn more about Content Strategy

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Team

10 members in IMP's team

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StoryIMP is a remote-first agency of veteran experts specialising in identity design, implementation, brand management, and governance. Our low overhead and distributed model deliver comprehensive brand solutions—driving exceptional value and seamless experiences at a fraction of traditional agency costs.
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Awards

IMP was awarded 4 times

Creativepool Annual: Shortlist2024-9-1Branding

Transform Awards — Europe: BRONZE2024-12-1Best Implementation of a Brand Development Project

Transform Awards — North America: BRONZE2024-10-1Best Creative Strategy (Corporate)

Transform Awards — North America: SILVER2024-10-1Best Visual Identity from the Technology, Media and Telecommunications Sector


Reviews

1 review for IMP

5/5
(1 reviews)
JW
Jamie Ward-SmithFounder at Charity Hall Of Fame
ServiceBranding & Positioning
SectorNon-profit
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?We needed a brand identity for our new venture, a Hall of Fame for civil society. The aim was to create something unique that would help us to celebrate and honour the community changemakers of the past and today and build a living digital archive to educate future generations. IMP took us through a brilliant creative process and produced everything we needed including a fantastic brand, brand kit, website, social media and corporate communications assets.

What did you enjoy the most during your collaboration?The whole journey was a joy from start to finish. The IMP team really got us and what we wanted to achieve and they were as passionate about our vision as we were. Working with them and observing their creative process has been an incredibly rewarding and empowering experience. Their outputs massively exceeded our expectations and we were quite spoiled for choice, it was tough to agree on euchre brilliant concepts to go for as all were suitable, something that doesn’t often happen.

Are there any areas for improvements?None whatsoever, a brilliant team all round!

Jamie Ward-Smith recommends this agency


ServiceBranding & Positioning
SectorNon-profit
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Contact

Contact details of IMP

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  • Headquarter5 South Charlotte Street, Edinburgh, UK

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