IMP

Edinburgh, United Kingdom

We listen, plan, create and implement powerful brands; local to global.

We are stewards of brand governance, developing the processes, tools, and training organizations need to establish, measure, and sustain a solid brand operations framework. Protect and grow your brand equity through governance that prevents costly rebrands.

10 people in their team

Speaks English

9 projects in their portfolio

1 collaboration started on Sortlist

Works remotely across the globe

Sortlist member since 2025

Founded in 2015

4 awards conferred

5/5

(1 review)

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Services

17 services offered by IMP

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Description

Expert brand strategy, identity, and implementation services including brand management solutions and governance consultancy.

Works in Branding & Positioning (5)

Leidos: Introducing the Mechanics of Wonder - Branding & Positioning

Charity Hall: Celebrating Society's Unsung Heroes - Branding & Positioning

Building a Branded House: USA TODAY NETWORK - Branding & Positioning

Review in Branding & Positioning (1)

Jamie Ward-Smith

Clients in Branding & Positioning (4)

Leidos Holdings, Inc.Military | international

Charity Hall of FameNon-profit | national

Dolby Laboratories, Inc.Media | international

Gannett, Inc.Media | national

Learn more about Branding & Positioning

Description

We have deep experience in fulfilling marketing deliverables (design extension, production, delivery) in addition to refining storyline; ensuring that your marketing materials both communicate identified customer/client problems and present a compelling solution. Strong B2B emphasis with brands like Accenture and Dolby; and B2C with brands like Mount Sinai Health and Califia Farms.

Skills in Marketing (4)

B2B Marketing

Recruitment Marketing

Marketing Services

B2C Marketing

Works in Marketing (2)

Charity Hall: Celebrating Society's Unsung Heroes - Marketing

Clients in Marketing (2)

Charity Hall of FameNon-profit | national

Dolby Laboratories, Inc.Media | international

Learn more about Marketing

Description

We've developed award-winning identities for charitable organisations (Charity Hall of Fame), local businesses, small-to-midsize enterprises, and global corporations (Leidos Holdings, Inc.: LDOS on the NYSE). With ex-networked agency staff on hand, you'll receive the expertise behind some of the world's most well known brands, at a cost commensurate with an agile, virtual agency with extremely low overhead and high utilisation.

Skills in Graphic Identity (1)

Identity Design

Works in Graphic Identity (5)

Leidos: Introducing the Mechanics of Wonder - Graphic Identity

Charity Hall: Celebrating Society's Unsung Heroes - Graphic Identity

Building a Branded House: USA TODAY NETWORK - Graphic Identity

Clients in Graphic Identity (4)

Leidos Holdings, Inc.Military | international

Charity Hall of FameNon-profit | national

Dolby Laboratories, Inc.Media | international

Gannett, Inc.Media | national

Learn more about Graphic Identity

Description

Extremely deep expertise delivering all areas of graphic design, from template development to design execution in all channels. Fast, accurate, and highly creative ideation with decades of experience in the brand and marketing industry working with networked agencies and directly with clients. We have seen it all and enjoy producing "tomorrow" every day.

Skills in Graphic Design (26)

2D Design

Conceptual Design

E-Book Design

Illustration

Creative Graphic Design

Mockup Design

Logo Design

Print Design

Corporate Design

Graphic Chart Design

Works in Graphic Design (6)

Leidos: Introducing the Mechanics of Wonder - Graphic Design

Charity Hall: Celebrating Society's Unsung Heroes - Graphic Design

Building a Branded House: USA TODAY NETWORK - Graphic Design

Clients in Graphic Design (4)

Leidos Holdings, Inc.Military | international

Charity Hall of FameNon-profit | national

Dolby Laboratories, Inc.Media | international

Gannett, Inc.Media | national

Learn more about Graphic Design

Description

Extensive work in motion graphics and 3D design/animation. See our reel here: https://impy.link/reel See a folder of live examples here: https://impy.link/animation An introduction to IMP, created in Blender: https://impy.link/60-seconds

Skills in Motion Design (6)

2D Animation

Motion Graphics

Digital Animation

Logo Motion Design

Motion Design 3D

Online Animation

Works in Motion Design (2)

Leidos: Introducing the Mechanics of Wonder - Motion Design

Clients in Motion Design (2)

Leidos Holdings, Inc.Military | international

Dolby Laboratories, Inc.Media | international

Learn more about Motion Design

Description

Our on-staff 3D design and animation specialist holds a Masters degree in 3D design and animation, and has instructed the same at University level. Specific examples are available, and can also be seen in our reel and animation links. https://impy.link/reel https://impy.link/animation

Skills in 3D (10)

3D Animatics

3D Rendering

3D Visualisation

3D Design

3D Exhibition Booth Modeling

3D Product Rendering

Blender

3ds Max

Cinema 4D

Autodesk Maya

Works in 3D (2)

Leidos: Introducing the Mechanics of Wonder - 3D

Clients in 3D (2)

Leidos Holdings, Inc.Military | international

Dolby Laboratories, Inc.Media | international

Learn more about 3D

Description

With experience building microsites for larger organisations and websites for local and SMEs, we'd love to hear more about your project and how we can help you realise your online needs. We prototype in Figma and Adobe XD. We build in WordPress (Elementor, Divi and other frameworks), Wix Studio, Framer and others. If you need refinements, optimisation or extensions to your existing website, we're just as comfortable working within existing frameworks to improve your site(s). Separately, we have experience deploying Brand Portals, DAMs, and online Brand Guidelines.

Skills in Website Creation (11)

Responsive Website

Small Business Web Design

Website Development

Website Optimization

Web Content

Showcase Website

Microsite

Website Design

Wix

Elementor

Works in Website Creation (4)

Charity Hall: Celebrating Society's Unsung Heroes - Website Creation

Website: Charity Hall of Fame - Website Creation

Website: Science and Medicine online magazine - Website Creation

Tag Heuer staff training application - Website Creation

Clients in Website Creation (3)

Charity Hall of FameNon-profit | national

A Large NYC Healthcare SystemHospitals & Healthcare | international

Tag heauerLuxury Goods & Jewelry | international

Learn more about Website Creation

Description

Example of professionally produced voiceover and background music: https://vimeo.com/616430588/36bac37457 Examples of our creative music production: https://www.youtube.com/@ruinousmusic

Skills in Audio Production (3)

Sound Design

Music Mixing

Sound Identity Production

Learn more about Audio Production

Description

Specifically, we provide internal communications and help facilitate Executive buy-in when developing brand/rebrand launch and implementation plans. This is a consultative service that goes hand-in-hand with implementation and launch planning.

Skills in Corporate Communication (1)

Internal Communication

Works in Corporate Communication (2)

Building a Branded House: USA TODAY NETWORK - Corporate Communication

Clients in Corporate Communication (2)

Dolby Laboratories, Inc.Media | international

Gannett, Inc.Media | national

Learn more about Corporate Communication

Description

IMP’s Content Strategy service helps brands craft compelling stories across all touchpoints—from social media strategies to keynote presentations and sales collateral. We focus on storytelling, content advertising, and tailored social strategies that amplify your message and drive engagement.

Skills in Content Strategy (3)

Storytelling

Social Content Strategy

Content Advertising

Work in Content Strategy (1)

Client in Content Strategy (1)

Dolby Laboratories, Inc.Media | international

Learn more about Content Strategy

Team

10 members in IMP's team

StoryIMP is a remote-first agency of veteran experts specialising in identity design, implementation, brand management, and governance. Our low overhead and distributed model deliver comprehensive brand solutions—driving exceptional value and seamless experiences at a fraction of traditional agency costs.

Awards

IMP was awarded 4 times

Creativepool Annual: Shortlist2024-09-01Branding

Transform Awards — Europe: BRONZE2024-12-01Best Implementation of a Brand Development Project

Transform Awards — North America: BRONZE2024-10-01Best Creative Strategy (Corporate)

Transform Awards — North America: SILVER2024-10-01Best Visual Identity from the Technology, Media and Telecommunications Sector

Reviews

1 review for IMP

5/5

(1 reviews)

Jamie Ward-SmithFounder at Charity Hall Of Fame

Service: Branding & Positioning
Sector: Non-profit

Jamie Ward-Smith recommends this agency

What was the objective behind your collaboration?

We needed a brand identity for our new venture, a Hall of Fame for civil society. The aim was to create something unique that would help us to celebrate and honour the community changemakers of the past and today and build a living digital archive to educate future generations. IMP took us through a brilliant creative process and produced everything we needed including a fantastic brand, brand kit, website, social media and corporate communications assets.

What did you enjoy the most during your collaboration?

The whole journey was a joy from start to finish. The IMP team really got us and what we wanted to achieve and they were as passionate about our vision as we were. Working with them and observing their creative process has been an incredibly rewarding and empowering experience. Their outputs massively exceeded our expectations and we were quite spoiled for choice, it was tough to agree on euchre brilliant concepts to go for as all were suitable, something that doesn’t often happen.

Are there any areas for improvements?

None whatsoever, a brilliant team all round!

5/5

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Contact

Contact details of IMP

Details

Headquarter5 South Charlotte Street, Edinburgh, UK