Impulsion
Intelligent automation for display and video with proprietary algorithms
Identity
Impulsion is a Marketing Automation company founded in 2018 in Alcobendas. Its offering focuses on providing proprietary technology specifically designed to optimize display and video campaigns. The company is defined by its commitment to custom algorithms that offer an innovative alternative to the conventional programmatic model.
Services and specialization
Impulsion develops automation solutions for digital campaigns, with a special focus on display and video. Its technology allows for automating optimization processes, applying custom algorithmic logic, and adjusting bids and creatives based on the actual campaign performance. All this with the aim of maximizing advertising spend efficiency and improving performance on visual channels.
Approach and methodology
The company combines expertise in digital marketing and data science to design algorithms that adapt to specific campaign objectives. Instead of applying generic rules, Impulsion customizes models based on specific patterns detected in each dataset, aiming for more relevant automated decisions. Its approach prioritizes continuous improvement: systems learn from each execution and refine strategies over time.
Differentiators
Impulsion's main value proposition lies in its proprietary technology and algorithmic customization. Unlike purely programmatic solutions, its model offers greater control over optimization logic and allows strategies to be adapted to specific display and video campaign cases. This technological orientation facilitates a more refined automation process and a results-oriented approach.
Conclusion
Impulsion offers a practical alternative for advertisers and digital teams looking to automate and optimize their display and video campaigns through custom algorithms. Its track record since 2018 reflects a commitment to technological innovation aimed at delivering more efficient campaigns that are better aligned with business objectives. No review yetBe the first to write one
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Services
3 services offered by Impulsion
Description Producimos creatividades de display y vídeo optimizadas para ejecución programática, integradas con nuestra tecnología propia para ajustar variantes en función del rendimiento en tiempo real.Skills in Advertising (1) Advertising Production
Learn more about AdvertisingDescription Diseñamos estrategias de automatización de marketing y consultoría para campañas de display y vídeo, aplicando algoritmos personalizados que aprenden y mejoran la eficiencia publicitaria.Skills in Marketing (2) Marketing AutomationMarketing Automation Consulting
Learn more about MarketingDescription Gestionamos y optimizamos compraventa programática de display y vídeo con nuestra plataforma algorítmica, ajustando pujas y creatividades para maximizar eficiencia y resultados.Skills in Online Advertising (1) Programmatic Advertising
Learn more about Online Advertising
Team
10 members in Impulsion's team
StoryDesde nuestra fundación en 2018 en Alcobendas, en Impulsion nos propusimos cambiar la forma en que se ejecutan las campañas digitales. Somos un equipo obsesionado con la eficiencia: construimos tecnología propia para automatizar y optimizar campañas de display y vídeo aplicando algoritmos personalizados. Al principio hubo escepticismo frente al modelo programático tradicional; nosotros lo vimos como una oportunidad para innovar. Superamos retos técnicos y de adopción desarrollando soluciones que aprenden de cada campaña y ajustan decisiones en tiempo real. Nos mueve ver cómo la tecnología bien aplicada reduce la fricción, mejora el rendimiento y devuelve a los anunciantes control y claridad sobre sus resultados.
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Contact
Contact details of Impulsion
Details
- Headquarter55 Rue de Montfort, 35310 Bréal-sous-Montfort, France