Joyce Tsang Content Marketing

Hong Kong, Hong Kong

You're not short on ambition, you're short on clarity.

Founded by Joyce Tsang, Joyce Tsang Content Marketing is a budding boutique content marketing consultancy with a growing client base in Hong Kong and internationally. Focusing on client-centric approaches to social media and digital marketing strategies, Joyce Tsang Content Marketing provides timely solutions for a wide range of content and marketing bottlenecks while opening new distribution channels to its clients and aiming to redefine “good content”. Services include content strategy, social media strategy, digital marketing strategy, consultations, content creation, social media monitoring, and more.

1 person in their team

Speaks English, Chinese

5 projects in their portfolio

Sortlist member since 2021

Founded in 2020

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Services

8 services offered by Joyce Tsang Content Marketing

Description
Content Framework and Pillars uniquely tailored to your brand to attract and engage your target audiences. With this, you can instantly identify what content you should — and shouldn’t — be spending time on. No more guesswork or endless “test and learn” cycles; it’s all mapped out for you. This framework helps pinpoint the content your brand can genuinely offer that resonates with your audience. It includes a clear structure to guide your brand in understanding which pillars are essential to communicate your key messaging platform effectively. Items within this document include: Brand Key Messaging Platform Target Audience Learnings Content Pillars Content Pillars Deep Dive (Objective, Platform, Formats, Tone and Manner) Content Funnel Find out more here: https://www.joycetsangcontentmarketing.com/content-social-media-digital-marketing-strategy
Skills in Content Strategy (9)
Branded ContentContent CurationContent MarketingWeb ContentBig Data ConsultingLocalized ContentOnline ContentSocial Content StrategyContent Strategy
Works in Content Strategy (5)
Clients in Content Strategy (4)
Cascadia Clouds SolutionInternet | local
AiconikHousehold Products | local
Dr.L LifestyleEducation | local
Dirty Jobs Auto CareAutomotive | local
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Description
The utilization of tools across different platforms is essential to raise awareness, drive consideration, and achieve conversions for your brand. After all, what good are products in a store if the storefront is broken? Chances are, you’ve been so fixated on the content itself that you’ve completely neglected the importance of using your tools correctly. You’d be surprised how much small details can make a big difference. This framework is designed to maximize existing efforts on each platform to boost performance. It also helps identify how different social media platforms can best support your brand in achieving its objectives. Items in the document include: Assessment of existing brand platform performance (maximum 3) Problem Competitor Overview (maximum 3) Solution Find out more here: https://www.joycetsangcontentmarketing.com/content-social-media-digital-marketing-strategy
Skills in Social Media (6)
Social MediaSocial Media StrategySocial Media MarketingB2B Social MediaSocial Media BrandingSocial Media Content
Works in Social Media (5)
Clients in Social Media (4)
Cascadia Clouds SolutionInternet | local
AiconikHousehold Products | local
Dr.L LifestyleEducation | local
Dirty Jobs Auto CareAutomotive | local
Learn more about Social Media
Description
The distribution of your content to target audiences online through media planning and ad buying is critical. Have you fallen into the Facebook ad trap — thinking it’s “easy peasy” — only to see no promising results from your budget? This document shows you exactly what not to do. It helps identify the most appropriate distribution channels for your brand and define their roles within the scope of digital marketing. It also guides the creation of a digital marketing infrastructure to ensure your content appears effectively across the digital landscape. Items in the document include: Brand Objective Digital Infrastructure Utilization of Each Platform (measurement, best content) Potential Advertisements (inspirations) Potential User Journey Find out more here: https://www.joycetsangcontentmarketing.com/content-social-media-digital-marketing-strategy
Skills in Digital Strategy (8)
Digital StrategyData ReportingOnline MarketingSalesforce ConsultingDigital OnlineDigital AdDigital MarketingWeb Marketing
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Description
Don’t underestimate the power of a conversation. Every one of my clients has gained greater clarity on their marketing strategy after speaking with me. With my expertise across content, digital, and social media strategy — plus execution, partnerships, and more — simply schedule a session to get started. During the call, we can cover: Your current business struggles Your business goals and objectives Areas where you need support Basic website / e‑commerce site audit Social media platform best‑practice audit Content inspirations …and more! Find out more here: https://www.joycetsangcontentmarketing.com/content-marketing-consultation
Skills in Data Consulting (8)
Web Analytics/Big dataData ReportingSocial Content StrategyAnalytics ConsultingBig Data ConsultingData AnalysisSocial Media ConsultingGoogle Analytics Consulting
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Description
No description provided for this service.
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Description
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Skills in Online Advertising (1)
Performance Marketing
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Description
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Skills in Advertising (1)
Full-Service
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Description
No description provided for this service.
Skills in Email Marketing (2)
Email MarketingCRM emailing
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