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K2 Marketing

Haarlem, Netherlands
Automated customer journeys for predictable growth
About K2 Marketing K2 Marketing is a Haarlem-based consultancy (founded 2011) that helps companies with strong solutions extend their outreach. They design and automate Customer Journeys to convert prospects, increase customer value and improve retention. Core services Customer Journey design and automation; prospect generation; cross- and upselling programs; customer retention strategies; secondment and recruitment support; process automation. Approach K2 uses a proprietary journey automation system and hands-on expertise to map sequences of interactions toward measurable commercial outcomes. Campaigns are data-informed and focused on scalable touchpoints. Why choose them They translate complex commercial processes into repeatable, automated flows that drive more and better prospects and long-term value.
7 people in their team
Speaks English, Dutch
Sortlist member since 2025
Founded in 2011
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Services

5 services offered by K2 Marketing

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  • Description
    We design data-informed digital strategies that map customer journeys and align our proprietary automation to convert prospects, increase value, and measurably grow revenue.
    Skills in Digital Strategy (2)
    B2B Digital MarketingDigital Marketing
    Learn more about Digital Strategy
  • Description
    We optimise touchpoints and UX flows within customer journeys, ensuring interactions feed our automation system and improve conversion and retention.
    Skills in Ergonomy (UX/UI) (1)
    Customer Journey Mapping
    Learn more about Ergonomy (UX/UI)
  • Description
    We run data-driven acquisition programs that feed our journey automation, generating higher-quality prospects and scalable conversion sequences for sustained growth.
    Skills in Growth Marketing (1)
    Customer Acquisition
    Learn more about Growth Marketing
  • Description
    We translate commercial strategy into automated marketing programs—cross-sell, upsell and retention flows—so sales and marketing can execute predictable, measurable outreach.
    Skills in Marketing (6)
    B2B MarketingMarketing AutomationMarketing ConsultingB2C MarketingExperience MarketingMarketing Automation Consulting
    Learn more about Marketing
  • Description
    We integrate CRM and custom automations with our journey platform, building scalable connectors and processes that make automated outreach reliable and measurable.
    Skills in Software Development (1)
    CRM Marketing
    Learn more about Software Development
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Team

7 members in K2 Marketing's team

StoryWe started K2 Marketing in Haarlem in 2011 because we saw great product teams struggling to reach the right customers. From day one we focused on mapping Customer Journeys — sequences of touchpoints that guide prospects to outcomes. Over the years we built our own journey automation system to take manual chaos out of commercial processes. Today we help clients generate more and better prospects, boost revenue through cross- and upselling, keep customers longer, and support hiring and secondment needs. We take pride in translating strategy into automated flows that sales and marketing can actually run. Every project reminds us why outreach matters: great solutions deserve to be found.
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Contact

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Details

  • Headquarter2011 MJ Haarlem, Nederland
  • 2011 MJ Haarlem, Nederland