Katsuki
Marketing agency for real estate developers. Measured by sales velocity, not by leads.
Katsuki works exclusively with real estate developers and homebuilders. The specialization exists because selling a development follows its own rules: the product does not exist yet when the campaign starts, inventory is finite and unit-specific, much of the selling happens through partner brokerages, and cash flow depends on how fast that inventory moves. No review yetBe the first to write one
Services
10 services offered by Katsuki
Description Strategy here starts before the architectural project is closed. We read demand, direct competition within the catchment radius, historical absorption by unit type and buyer profile, and turn that into a recommendation on product mix, price positioning and launch timing. From there we define the phase plan, the budget split across phases and the metric that governs the operation, which is sales velocity over supply. Clients get a written recommendation they can take to the board, a phased plan with budget allocated, and the reverse calculation that turns a sales target into a media target.
Learn more about MarketingDescription Media for a launch is a calendar problem before it is a channel problem. Budget concentrated in the wrong phase burns the list that the opening needed, and budget spread evenly wastes the window where most of the inventory is decided. We plan by phase, splitting across paid social, search, portals, local media and out of home, with weight shifting as the inventory profile changes. Clients get a phased media plan with allocated budget, weekly reallocation by remaining unit type, and a single dashboard covering online and offline.
Learn more about Media PlanningDescription Advertising for real estate developers works on a product that does not exist yet, with finite inventory and a sales curve committed to partners and to the bank. We build the campaign from the product itself: positioning, central sales argument, key visual and a message set per buyer profile, then adapt it to each launch phase, because teaser, opening and sustain phases need opposite logics. Clients get a campaign system rather than a set of pieces: creative built to filter by price range, region and unit type, media plan tied to phase, and weekly reading of cost per qualified visit instead of cost per lead.Skills in Advertising (12) MarketingSearch MarketingMarketing ConsultingSearch MarketingMarketing ServicesAdvertising & MarketingBusiness MarketingDigital Media MarketingSales MarketingSearch Engine Optimization Marketing+2
Learn more about AdvertisingDescription A development sale closes at a table, with a broker who is often not an employee of the company. Digital strategy only pays off when the digital layer connects to that table. We design the journey from first click to signed contract: channel mix by phase, landing pages built to qualify, response time rules, lead distribution criteria and the handover between marketing and sales. Clients get a documented journey with a named owner at every handover, plus the tracking that lets the operation see where conversion leaks.
Learn more about Digital StrategyDescription Developers are searched for by name long before a lead fills in a form, and what the market finds decides whether the call gets returned. We run a weekly editorial operation aimed at the decision maker: sales velocity, cost of acquisition, launch funnel, budget as a share of sales value, brand and product concept. Every piece is written to be quoted, with a direct definition, reference ranges and tables. Clients get authority that compounds, organic traffic that does not stop when the media budget stops, and material the sales team can send to a hesitant buyer.
Learn more about Content StrategyDescription Paid search for a development competes with portals that outrank any developer on generic terms. We work the terms that convert instead of the terms with volume: neighbourhood plus unit type, project name, competitor names and bottom of funnel intent. The account is structured by launch phase and by remaining unit type, and offline conversions are sent back so the algorithm optimizes for signed contracts rather than form fills. Clients get cost per qualified visit and cost per sale by cohort, not cost per lead.
Learn more about Growth MarketingDescription The sales collateral is what puts the product in the broker's hand and in the buyer's hand. We produce the full set for a launch: sales book in print and digital, floor plan sheets, folder, flyer, stand and point of sale signage, broker kit and the presentation used in the plantão. Every piece carries the same central argument, because collateral that contradicts the campaign costs the broker a sale. Clients get files ready for production, an application manual and a piece list organized by launch phase, so nothing arrives late for the opening.
Learn more about Graphic DesignDescription Two brands live inside every development company: the corporate brand that carries delivery history and credibility with buyers, brokers and investors, and the product brand that each launch needs. We work both. For the company: positioning, narrative, brand architecture, verbal and visual identity, and the institutional presentation used in sales and in capital conversations. For the development: naming, concept, key visual and the argument that sustains price. Clients get a brand manual, an application kit and a system that new launches enter instead of starting from zero each time.
Learn more about Branding & PositioningDescription Print still closes sales in this market. The sales book is what the buyer takes home and shows to the family, and the family is part of the decision. We handle the full print chain: sales book, folder, flyer, invitation, presentation and relationship pieces, specified for paper, finish and production run, with press supervision. Clients get pieces produced to a defined standard across every development in the portfolio, rather than material that changes quality from one launch to the next.
Learn more about PrintDescription A CRM project for a development company fails when it starts with the software instead of the process. We start by designing the funnel: six stages with a written definition each, lead distribution rules, first response SLA, reservation policy and approval levels for discount. Only then do we configure, integrate media platforms and ERP, and migrate a cleaned base. Clients get a live sales mirror as the single source of truth, offline conversion flowing back to the ad platforms, and a weekly panel that reads funnel, sales velocity and cost per sale.
Learn more about Corporate Communication
Team
15 members in Katsuki's team
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Contact details of Katsuki
Details
- HeadquarterRua Professor Pedro Viriato Parigot de Souza, 3901 - Cidade Industrial de Curitiba, Curitiba - State of Paraná, Brazil