Kollective
The Hotel and Hospitality Specialists
Kollective is a boutique digital agency specializing in custom web design and performance-driven marketing for hotels and resorts worldwide. We help boutique properties enhance their online presence, increase direct bookings, and deliver exceptional guest experiences through tailored digital solutions. Our services include bespoke website development, SEO optimization, targeted online advertising, and comprehensive digital strategies designed to meet the unique needs of each client. By collaborating closely with independent hospitality teams, we ensure that every project reflects the distinct character and goals of the property. Our portfolio spans Europe, Africa, and the Americas, with a focus on design-forward, independently managed hotels. Kollective blends deep hospitality insight with sharp digital execution - helping boutique properties grow direct bookings and build meaningful online presence. 6 people in their team
Speaks English, Greek
13 projects in their portfolioWorks remotely across the globe
Sortlist member since 2019
Founded in 2011
1 award conferred5/5
Services
7 services offered by Kollective
Description Kollective offers custom SEO services designed specifically for boutique hotels, resorts, and hospitality groups. We combine keyword strategy, technical optimization, local search enhancement, and content planning to grow your organic visibility and reduce dependence on OTAs. Whether you're launching a new property or revitalizing a legacy brand, our SEO approach adapts to your markets, seasonality, and booking engine setup—ensuring long-term growth and discoverability for your hotel online.Skills in SEO (13) Search Engine OptimizationLocal SEOOn-Page SEOSEO AuditTechnical SEOKeyword ResearchSEO ConsultingWhite Hat SEOOff Page SEOSEO Copywriting+3Works in SEO (12) Review in SEO (1) Ioannis MakridakisClients in SEO (4) Olive Luxury VillasTravel & Leisure | internationalThe Inn at English HarbourTravel & Leisure | internationalThe Rock Hotel GibraltarTravel & Leisure | internationalEliamos Villas Hotel & SpaTravel & Leisure | international
Learn more about SEODescription Kollective designs bespoke websites for boutique hotels and resorts, built to inspire direct bookings and reflect each property's unique identity. Every site is fully custom—no templates, no shortcuts—and optimized for performance, mobile usability, and seamless booking engine integration. With deep experience in the hospitality sector, Kollective ensures every design tells a story and is built to convert.Skills in Website Creation (6) DesignStrategyResponsive Web DesignDevelopmentWebsite OptimizationWeb DesignWorks in Website Creation (5) Review in Website Creation (1) Christos NastosClients in Website Creation (4) Eliamos Villas Hotel & SpaTravel & Leisure | internationalZuri ZanzibarTravel & Leisure | internationalCiel y MielTravel & Leisure | internationalWhite Pebble Suites & Spa MilosTravel & Leisure | international
Learn more about Website CreationDescription Kollective builds tailored digital strategies for boutique hotels and resorts, with a clear focus on direct bookings and measurable growth. Their work spans SEO, paid media, website performance, and analytics—everything needed to connect brand goals with real-world results. With deep hospitality expertise, Kollective helps hotel teams make informed decisions and stay in control of their digital presence.Skills in Digital Strategy (6) Lead GenerationStrategyDigital MarketingSearch Engine MarketingDigital MarketingWeb MarketingWorks in Digital Strategy (13) Clients in Digital Strategy (4) Olive Luxury VillasTravel & Leisure | internationalThe Inn at English HarbourTravel & Leisure | internationalThe Rock Hotel GibraltarTravel & Leisure | internationalEliamos Villas Hotel & SpaTravel & Leisure | international
Learn more about Digital StrategyDescription Kollective manages performance-focused online advertising for boutique hotels and resorts, with a clear goal: drive qualified traffic and increase direct bookings. Their expertise spans Google Ads, hotel metasearch, display, and YouTube—always tailored to each property's audience, seasonality, and budget. Every campaign is built with precision and tracked with clarity.Skills in Online Advertising (8) Social MediaGoogle AdWordsFacebook AdsYouTubeSearch Engine AdvertisingGoogle AdsCPCMarketing StrategieWorks in Online Advertising (11) Reviews in Online Advertising (3) Fotini PriovolouGiannis XarchakosTheodore PapadimitriouClients in Online Advertising (4) Olive Luxury VillasTravel & Leisure | internationalThe Inn at English HarbourTravel & Leisure | internationalEliamos Villas Hotel & SpaTravel & Leisure | internationalKeyonna Beach AntiguaTravel & Leisure | international
Learn more about Online AdvertisingDescription Kollective provides end-to-end marketing support for boutique hotels and resorts, with a focus on direct bookings and long-term brand value. Their services span SEO, paid media, content strategy, and digital performance tracking—always grounded in a deep understanding of the hospitality space. Kollective helps properties build visibility, reach the right guests, and make smarter marketing decisions.Skills in Marketing (4) Luxury MarketingTravel MarketingMarketing ConsultingB2C MarketingWorks in Marketing (8) Clients in Marketing (4) Olive Luxury VillasTravel & Leisure | internationalThe Inn at English HarbourTravel & Leisure | internationalThe Rock Hotel GibraltarTravel & Leisure | internationalEliamos Villas Hotel & SpaTravel & Leisure | international
Learn more about MarketingDescription Kollective helps boutique hotels define and express their brand through clear, compelling storytelling. From naming and tone of voice to visual identity and brand copy, every element is designed to reflect the property's character and connect with the right audience. Their work ensures guests don’t just see a hotel—they feel what it stands for.Skills in Branding & Positioning (4) Corporate IdentityBrand IdentityDigital BrandingCorporate Identity DesignWorks in Branding & Positioning (4) Clients in Branding & Positioning (4) Eliamos Villas Hotel & SpaTravel & Leisure | internationalKeyonna Beach AntiguaTravel & Leisure | internationalCiel y MielTravel & Leisure | internationalMotel Long Lake & CottagesTravel & Leisure | international
Learn more about Branding & PositioningDescription Kollective develops targeted content strategies for boutique hotels that enhance both SEO and Generative Engine Optimization (GEO). From destination landing pages to structured content built for AI-powered search, every strategy is designed to increase visibility and support direct bookings. Kollective helps hotels speak to the right guest, in the right moment, across both traditional and emerging search formats.Skills in Content Strategy (2) StorytellingBlogging StrategyWorks in Content Strategy (5) Clients in Content Strategy (4) Olive Luxury VillasTravel & Leisure | internationalEliamos Villas Hotel & SpaTravel & Leisure | internationalKeyonna Beach AntiguaTravel & Leisure | internationalCiel y MielTravel & Leisure | international
Learn more about Content Strategy
Team
6 members in Kollective's team
StoryKollective was founded in 2011 by a small team with a background in hospitality, branding, and digital strategy. What started as a boutique design studio in Greece has grown into a trusted digital partner for hotels and resorts around the world.
Awards
Kollective was awarded 1 time
2025 Google Premier Partner2025-01-01
Reviews
6 reviews for Kollective
5/5
(6 reviews)
FP
Fotini PriovolouOwner & Managing Director at Villa NUPADI
ServiceOnline Advertising
SectorTravel & Leisure
What was the objective behind your collaboration?The agency was assigned to build my business website from scratch and delivered a top-quality online presence, meeting all KPIs without exceeding the budget. They have also been managing my online advertising for the past three years and continue to do so successfully.
What did you enjoy the most during your collaboration?What I enjoyed most during our collaboration was the smooth communication. The team is fast, effective, and always willing to go the extra mile. They also provided valuable feedback whenever needed, which made the whole process seamless and efficient
Are there any areas for improvements?There’s nothing I would consider a real drawback. Perhaps, in the future, they could benefit from a larger team to handle their growing number of projects.
Fotini Priovolou recommends this agency
MD
Maria DoulfiOwner at Pentanemi Folegandros
SectorTravel & Leisure
What was the objective behind your collaboration?We needed an agency to support our boutique hotel from original brand design right through to opening and beyond. Kollective provided all the support we needed, from our hotel identity documents to our website and now with ongoing marketing support.
What did you enjoy the most during your collaboration?We are a boutique hotel and wanted a partner with a personal touch just as we want to provide a personal touch to our guests. We found that partner in Kollective.
Maria Doulfi recommends this agency
IM
Ioannis MakridakisOwner at Sail Greece Yacht Charters
ServiceSEO
SectorTravel & Leisure
Team1 - 10
What was the objective behind your collaboration?To improve the SEO of our website. Over time we did a complete website redesign.
What did you enjoy the most during your collaboration?The results of course, and the communication we had throughout the project and continue to have, it is very good.
Ioannis Makridakis recommends this agency
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Contact
Contact details of Kollective
Details
- HeadquarterAmiklon 63, Chalandri 152 31, Greece