Kooba

Kooba’s work with WaterWipes has delivered clear and quantifiable results across organic performance, content visibility and user engagement. Between January 2025 and September 2025, the WaterWipes website experienced a 1008 percent increase in organic traffic, a dramatic uplift that reflects improvements to backend indexing, search visibility and content optimisation. During the same period the number of key events tracked across the website increased by 136 percent, demonstrating that more users are interacting with high priority content and actions. These performance gains were supported by enhancements to site discoverability for both traditional search and emerging AI driven traffic sources such as AI overviews, with schema and other technical improvements contributing to the WaterWipes brand being featured in hundreds of AI generated overviews. Key content destinations like the Skin Care Hub have recorded over 500,000 impressions since launch, indicating strong engagement with redesigned content frameworks and structuring. Taken together, these outcomes show that Kooba’s combination of UX, design, backend optimisation and ongoing iterative improvement has generated sustained increases in reach, engagement and visibility for a global audience.