Labbrand Malaysia
Insight-led branding, research and innovation consulting for growth-focused Malaysian businesses.
Labbrand Malaysia is a branding agency and brand consultancy based in Kuala Lumpur, helping organisations across Malaysia and Southeast Asia build stronger brands through brand strategy, consumer research, innovation consulting, naming, design, and brand experience. We work best with established businesses, listed companies, and ambitious organisations seeking strategic, insight-led transformation rather than surface-level branding alone. Our core strengths include brand strategy, rebranding, brand audit, corporate branding, consumer insights, innovation benchmarking, and full visual identity development. Our approach is insight-led and culturally grounded. By combining research, strategic thinking, and creative development, we help clients define sharper positioning, build stronger stakeholder confidence, and create brands that are not only well designed, but strategically effective. With global offices across Asia, Europe and North America, Labbrand brings international brand expertise with a strong understanding of local and regional market realities. 88 people in their team
Speaks English, Chinese, Malay, French, Indonesian
28 projects in their portfolioSortlist member since 2024
Founded in 2005
8 awards conferred5/5
Services
10 services offered by Labbrand Malaysia
Description Innovation Consulting Labbrand helps organisations build stronger innovation capability — from diagnosing internal barriers and benchmarking against best practice, to identifying new growth opportunities and developing practical innovation roadmaps. Our work spans both corporate innovation transformation and market-facing innovation, combining research, strategic thinking, and capability building to make innovation more focused, relevant, and actionable. Our innovation consulting typically spans four areas: Corporate Innovation Helping organisations define their innovation ambition, assess current maturity, identify blockers, and strengthen the structures, culture, and capabilities needed to innovate more effectively. Capabilities include: innovation audit, internal stakeholder interviews, gap analysis, governance review, innovation culture assessment, innovation training, strategic workshops, and roadmap development. Innovation Benchmarking Benchmarking clients against industry leaders and cross-industry best practices to identify white spaces, improvement priorities, and future opportunity territories. Capabilities include: best-practice benchmarking, competitor analysis, expert interviews, innovation theme mapping, opportunity identification, and prioritised strategic recommendations. Growth & Market Innovation Identifying unmet needs, behavioural shifts, and market opportunities to support category growth, new propositions, and expansion initiatives. Capabilities include: market research, segmentation, opportunity sizing, lifestyle research, consumer ethnography, FGDs, concept development, co-creation, naming, prototyping, packaging design, and go-to-market strategy. Sensory & Meaning Innovation Understanding the sensory, symbolic, and cultural dimensions of products and experiences to guide innovation, positioning, and communication decisions. Capabilities include: cultural trend research, future-facing research, consumer imaginaries mapping, sensory and olfactive research, colour and taste research, semiotics, brand positioning, and product innovation.Skills in Innovation (16) PrototypingBusiness IntelligenceInnovation ConsultingOpen InnovationInnovation ManagementGlobal InnovationDisruptive InnovationDesign InnovationInternational InnovationNew Product Development+6Works in Innovation (9) Review in Innovation (1) Carmen LamClients in Innovation (4) SD Guthrie (Sime Darby Plantation)Energy & Oil | regionalPorscheAutomotive | regionalGUCCILuxury Goods & Jewelry | internationalUnileverHousehold Products | international
Learn more about InnovationDescription Branding & Design Labbrand is a branding agency and design consultancy that helps organisations translate strategy into clear, distinctive, and impactful brand experiences. We work with corporates and established businesses to bring brand positioning to life through identity, packaging, communication, and experience design. Our approach combines strategic thinking with creative execution — ensuring every design decision supports business objectives, resonates culturally, and strengthens brand perception in the market. ⸻ Brand Design & Visual Identity We transform brand strategy into distinctive visual systems that are both meaningful and scalable across touchpoints. Capabilities include: Brand identity design, logo design, visual systems, motion identity, brand assets, brand applications, and brand guidelines. ⸻ Packaging Design We design packaging that is not only visually compelling, but strategically aligned to brand positioning, portfolio architecture, and consumer behaviour. Capabilities include: Packaging strategy, portfolio and architecture design, packaging concepts, design systems and extensions, co-branding and limited editions, and packaging guidelines. ⸻ Communication & Campaign Design We bring brand ideas to life through clear, engaging and cohesive communication across channels, ensuring consistency and impact in how the brand is expressed. Capabilities include: Brand campaigns, communication concepts, key visuals, campaign toolkits, employee engagement materials, digital and print assets, and editorial design. ⸻ Experiential & Spatial Design We design brand experiences across physical and digital environments, creating meaningful interactions that strengthen connection and memorability. Capabilities include: Retail and pop-up design, brand environments, wayfinding systems, brand character and IP design, and co-branded experiences. ⸻ Innovation & Concept Design We support innovation through design, translating insights and strategy into tangible concepts, prototypes, and product or service experiences. Capabilities include: Concept development, co-creation workshops, product and packaging innovation, design prototyping, and go-to-market design support.Skills in Advertising (5) Advertising CampaignFull-ServiceAdvertising ProductionDigital Media AdvertisingMulti Channel AdvertisingWorks in Advertising (10) Clients in Advertising (4) HiltonTravel & Leisure | internationalAlipayInternet | internationalGUCCILuxury Goods & Jewelry | internationalDodie H&H GroupFood | international
Learn more about AdvertisingDescription Brand Strategy & Positioning Labbrand is a branding agency and brand consultancy that helps organisations define, strengthen, and transform their brands through strategic clarity, insight, and execution. We work with corporates and established businesses across Malaysia and Southeast Asia to build brands that are distinctive, credible, and aligned with long-term growth. Our work is grounded in consumer insights, market understanding, and business strategy — enabling organisations to make informed decisions about their brand positioning, architecture, and future direction. We support clients across the full branding journey, from brand audit and strategy to naming, identity, and implementation. ⸻ Brand Strategy & Corporate Branding We help organisations define who they are, what they stand for, and how they should be positioned in the market — ensuring clarity, differentiation, and consistency across all stakeholders. Capabilities include: Brand strategy, brand positioning, corporate branding, brand architecture, brand narrative, and portfolio strategy. ⸻ Brand Audit & Brand Transformation We assess current brand performance, perception, and positioning to identify gaps, opportunities, and strategic priorities — providing a clear foundation for transformation. Capabilities include: Brand audit, brand perception analysis, stakeholder interviews, competitive benchmarking, brand diagnostics, and transformation roadmap. ⸻ Rebranding & Repositioning We support organisations undergoing change to evolve their brand in a way that reflects new ambitions, strengthens perception, and ensures continuity where needed. Capabilities include: Rebranding strategy, repositioning, brand refresh, post-M&A brand integration, and brand modernisation. ⸻ Naming & Verbal Identity We create brand names and verbal systems that are distinctive, meaningful, and adaptable across markets and cultures. Capabilities include: Brand naming, naming strategy, verbal identity, tone of voice, and brand messaging systems. ⸻ Brand Implementation & Experience We ensure brand strategy is translated effectively into real-world touchpoints, enabling consistency and impact across internal and external experiences. Capabilities include: Brand guidelines, brand activation, communication frameworks, employee engagement, and brand experience design. ⸻ When Branding Matters Most We typically support organisations at key moments of transformation: • IPO / Investor positioning • Mergers & acquisitions • Regional expansion across Southeast Asia • Corporate repositioning and portfolio restructuring • Digital and business model transformationSkills in Branding & Positioning (27) BrandingCorporate IdentityVisual IdentityBrand StrategyBrand IdentityDigital BrandingRebrandingLuxury BrandingBrand NamingBrand Experience+17Works in Branding & Positioning (15) Reviews in Branding & Positioning (4) Season FuMia ChenAlfonso TroisiJanice TsangClients in Branding & Positioning (4) SD Guthrie (Sime Darby Plantation)Energy & Oil | regionalGentingTravel & Leisure | regionalHiltonTravel & Leisure | internationalAlibabaInternet | international
Learn more about Branding & PositioningDescription Digital Strategy & Brand Experience Labbrand helps organisations define and deliver coherent, high-impact brand experiences across digital touchpoints. We work with corporates and established businesses to align digital strategy with brand positioning, ensuring consistency, relevance, and effectiveness in how brands are experienced online. Our approach goes beyond channels and platforms — focusing on how digital ecosystems, content, and user experience come together to support brand perception, engagement, and long-term growth. ⸻ Digital Brand Strategy & Roadmap We develop clear digital strategies and roadmaps that translate brand positioning into actionable digital ecosystems, ensuring alignment across platforms, content, and customer journeys. Capabilities include: Digital brand strategy, digital ecosystem planning, content strategy, channel prioritisation, and digital roadmap development. ⸻ Digital Transformation & Experience Strategy We support organisations in adapting to evolving digital expectations by assessing current capabilities, identifying gaps, and defining transformation priorities across customer experience, platforms, and internal alignment. Capabilities include: Digital capability assessment, customer journey mapping, experience strategy, platform evaluation, and digital transformation roadmap. ⸻ UX / UI & Digital Experience Design We design intuitive and engaging digital experiences that reflect the brand and improve usability, engagement, and conversion across key touchpoints. Capabilities include: UX strategy, UI design, website and platform design, user journey optimisation, and interaction design. ⸻ Social & Content Strategy We support brands in defining a clear and consistent presence across relevant digital platforms, ensuring content and engagement strategies are aligned with brand positioning and audience expectations. Capabilities include: Social media strategy, content planning, platform strategy (including LinkedIn, Instagram, TikTok, and regional platforms), content development, and performance monitoring.Skills in Digital Strategy (12) Online MarketingDigital TransformationDigital AnalyticsDigital ConsultingDigital Marketing StrategyDigital InnovationGamification StrategyDigital TransitionDigitalizationDigital Expertise+2Works in Digital Strategy (12) Review in Digital Strategy (1) Max PanClients in Digital Strategy (4) HiltonTravel & Leisure | internationalAlibabaInternet | internationalAlipayInternet | internationalPorscheAutomotive | regional
Learn more about Digital StrategyDescription Brand Communication & Integrated Marketing Labbrand helps organisations translate brand strategy into clear, compelling, and consistent communication across channels. We work with corporates and established businesses to ensure that brand messaging is not only creative, but strategically aligned, differentiated, and effective in driving perception and engagement. Our approach to marketing is brand-led and insight-driven — ensuring that communication is cohesive across touchpoints, culturally relevant, and aligned with business objectives. ⸻ Brand Communication Strategy We define how the brand should be expressed across audiences, markets, and channels, ensuring clarity, consistency, and relevance in messaging. Capabilities include: Brand communication strategy, brand platform localisation, messaging frameworks, communication guidelines, and content direction. ⸻ Integrated Campaign Strategy & Development We develop integrated campaigns that bring brand positioning to life, ensuring ideas are translated into cohesive and effective executions across platforms. Capabilities include: Campaign strategy, campaign concepts, key visuals, creative asset development, and campaign toolkits. ⸻ Lead Agency & Marketing Coordination We act as a strategic lead agency, ensuring alignment across internal teams and external partners — from creative to media to PR — so that brand communication remains consistent and well-executed. Capabilities include: Lead agency management, cross-partner coordination, campaign governance, and end-to-end campaign oversight. ⸻ Content, Social & Engagement Strategy We define how brands should show up across relevant platforms, ensuring content and engagement are aligned with brand positioning and audience expectations. Capabilities include: Content strategy, social media strategy, platform strategy (LinkedIn, Instagram, TikTok and others), content development, and performance tracking. ⸻ PR, Partnerships & Amplification We support brands in extending their reach and credibility through strategic partnerships, PR, and influencer collaborations — ensuring amplification aligns with brand positioning. Capabilities include: PR strategy, event strategy, influencer engagement, co-branding communication, and media planning.Skills in Marketing (14) Communication StrategyReputation ManagementMarketing StrategyBrand ActivationB2B MarketingCo-BrandingMarketing ConsultingMarketing AnalyticsPop-up StoreB2C Marketing+4Works in Marketing (5) Clients in Marketing (4) AlipayInternet | internationalChunyueBeverage | regionalFRIESLAND CAMPINAFood | regionalSpriteBeverage | international
Learn more about MarketingDescription Consumer Insights & Market Research Labbrand provides strategic market research and consumer insights to help organisations make better brand, innovation, and business decisions. We work with corporates and established businesses to uncover deeper understanding of consumers, markets, and cultural context — translating insights into clear strategic direction. Our approach goes beyond standard research frameworks. We design tailored research models aligned to each client’s objectives, ensuring insights are not only descriptive, but actionable and directly relevant to brand strategy, innovation, and growth. ⸻ Market & Entry Strategy Research We help organisations understand new markets, competitive landscapes, and entry opportunities — supporting informed decision-making for expansion and growth. Capabilities include: Market entry research, market sizing, competitive analysis, industry mapping, and opportunity assessment. ⸻ Brand & Positioning Research We assess how brands are perceived, understood, and differentiated in the market, providing a clear foundation for brand strategy and positioning decisions. Capabilities include: Brand equity research, brand perception analysis, positioning research, and brand identity research. ⸻ Consumer & Cultural Insights We uncover deeper human, cultural, and behavioural insights to inform brand strategy, innovation, and communication. Capabilities include: Consumer research, lifestyle research, digital behaviour research, cultural trend analysis, semiotic research, and foresight research. ⸻ Customer Experience & Journey Research We analyse how customers interact with brands across touchpoints to identify friction points, opportunities, and areas for improvement. Capabilities include: Customer journey mapping, user experience research, touchpoint analysis, and experience optimisation. ⸻ Innovation & Foresight Research We support innovation by identifying emerging needs, future trends, and opportunity spaces that can inform product, service, and brand development. Capabilities include: Innovation research, prospective research, trend mapping, opportunity identification, and future scenario development. ⸻ Our Research Expertise Labbrand combines multiple advanced research capabilities to deliver deeper, more strategic insight: • ESOMAR Member — adhering to global standards in market and opinion research • Semiotics Expertise — analysis of cultural meaning, symbols, and communication • Sensory & Emotion Research — understanding how sensory and emotional factors shape perception and decision-making This integrated approach allows us to move beyond surface-level insights and provide a more complete understanding of consumer behaviour and brand perception.Skills in Market Research (13) UX ResearchFocus GroupEthnographyQualitative ResearchQuantitative ResearchIn-depth InterviewsMystery ShopperConsumer ImmersionTrends Research and AnalysisInnovation Research+3Works in Market Research (12) Clients in Market Research (4) HiltonTravel & Leisure | internationalSchindlerConsumer Electronics | internationalGUCCILuxury Goods & Jewelry | internationalUnileverHousehold Products | international
Learn more about Market ResearchDescription Branding & Design Labbrand is a branding agency and design consultancy that helps organisations translate brand strategy into distinctive and impactful design. We work with corporates and established businesses to bring brand positioning to life through identity, packaging, communication, and experience design — ensuring consistency, relevance, and market impact. Our approach to design is strategic and insight-led, combining cultural understanding, consumer insight, and creative execution to create brand expressions that are both meaningful and effective. ⸻ Brand Design & Visual Identity We transform brand strategy into clear, distinctive, and scalable visual systems that define how the brand is recognised and experienced across touchpoints. Capabilities include: Brand identity design, logo design, visual systems, motion identity, brand assets, brand applications, and brand guidelines. ⸻ Packaging Design We design packaging that balances aesthetics, strategy, and consumer relevance — ensuring alignment with brand positioning, portfolio architecture, and market expectations. Capabilities include: Packaging strategy, portfolio and architecture design, packaging concepts, design systems and extensions, co-branding and limited editions, and packaging guidelines. ⸻ Experiential & Spatial Design We create brand experiences across physical and digital environments, helping brands connect more meaningfully with their audiences. Capabilities include: Retail and pop-up design, brand environments, wayfinding systems, brand character and IP design, and co-branded experiences. ⸻ Communication Design We bring brand ideas to life through cohesive and compelling visual communication across campaigns, content, and brand touchpoints. Capabilities include: Campaign design, key visuals, communication assets, editorial design, print and digital materials, and brand communication systems. ⸻ Innovation & Concept Design We support innovation through design, translating insights and strategy into tangible concepts, prototypes, and product or service experiences. Capabilities include: Concept development, co-creation workshops, product and packaging innovation, design prototyping, and go-to-market design support.Skills in Graphic Design (21) Creative ConceptIllustrationPrint DesignLogo DesignConcept DevelopmentTypographyCreative DesignBrand DesignIcon DesignCorporate Design+11Works in Graphic Design (9) Review in Graphic Design (1) Imke KastkaClients in Graphic Design (4) AlibabaInternet | internationalAlipayInternet | internationalDodie H&H GroupFood | internationalLONGiEnergy & Oil | international
Learn more about Graphic DesignDescription Packaging Design Labbrand provides strategic packaging design that helps brands stand out, communicate clearly, and perform effectively in the market. As a branding agency and design consultancy, we approach packaging not only as a visual asset, but as a critical touchpoint that shapes perception, drives choice, and reinforces brand positioning. We work with corporates and established brands to develop packaging systems that are distinctive, scalable, and aligned with both brand strategy and consumer behaviour. ⸻ Packaging Strategy & Architecture We define how packaging should be structured across portfolios, categories, and product lines — ensuring clarity, consistency, and differentiation. Capabilities include: Portfolio design strategy, packaging architecture, SKU hierarchy, and product line structuring. ⸻ Packaging Concept & Design System We create packaging concepts and scalable design systems that translate brand identity into compelling and recognisable product experiences. Capabilities include: Packaging concepts, visual design systems, design extensions, and product range consistency. ⸻ Limited Editions & Co-Branding We support brands in developing special editions and co-branded packaging that drive engagement, relevance, and visibility in the market. Capabilities include: Co-branded packaging, limited editions, seasonal design, and collaboration concepts. ⸻ Packaging Guidelines & Implementation We ensure packaging design is implemented consistently and effectively across markets and product lines. Capabilities include: Packaging guidelines, design toolkits, and rollout support.Skills in Packaging (6) Packaging DesignBranding PositioningCustom PackagingFood PackagingCreative PackagingE-Commerce PackagingWorks in Packaging (5) Review in Packaging (1) Regina XuClients in Packaging (4) Dodie H&H GroupFood | internationalChunyueBeverage | regionalFRIESLAND CAMPINAFood | regionalSpriteBeverage | international
Learn more about PackagingDescription Brand Identity & Logo Design Labbrand is a branding agency and design consultancy that creates distinctive brand identities grounded in strategy, culture, and consumer insight. We help organisations translate their brand positioning into clear, recognisable, and scalable visual systems that work across markets and touchpoints. Our approach to brand identity design goes beyond aesthetics — ensuring that every element reinforces the brand’s meaning, differentiation, and long-term value. ⸻ Brand Identity Systems We design cohesive visual systems that define how the brand looks, feels, and behaves across all applications. Capabilities include: Visual identity systems, brand assets, typography, colour systems, iconography, and brand applications. ⸻ Logo Design & Brand Signature We create distinctive and enduring logos that capture the essence of the brand and anchor the overall identity system. Capabilities include: Logo design, brand signature development, symbol and logotype creation, and identity exploration. ⸻ Motion & Dynamic Identity We develop motion and dynamic identity systems to ensure brands remain relevant and expressive across digital environments. Capabilities include: Motion identity, animation principles, and digital brand behaviour. ⸻ Brand Guidelines & Implementation We ensure consistency and scalability of the brand identity across internal teams, partners, and markets. Capabilities include: Brand books, visual guidelines, toolkits, and rollout support.Skills in Graphic Identity (2) Identity DesignLogo BrandingWorks in Graphic Identity (10) Clients in Graphic Identity (4) HiltonTravel & Leisure | internationalAlibabaInternet | internationalLANVINClothing & Accessories | internationalAlipayInternet | international
Learn more about Graphic IdentityDescription Corporate Communications & Employer Branding (EVP Strategy) Labbrand is a branding agency and consultancy that helps organisations define and communicate their corporate identity — both externally to stakeholders and internally to employees. We support companies in aligning brand, culture, and communication to strengthen reputation, attract talent, and enable transformation. A core part of this is Employer Branding and Employee Value Proposition (EVP) strategy, which defines how a company is experienced as a workplace — and why talent chooses to join, stay, and grow. ⸻ Employer Branding & EVP Strategy We develop clear and differentiated EVP strategies that reflect both business ambition and employee expectations, ensuring alignment between what the company stands for and what employees experience. Capabilities include: EVP strategy development, employer branding, employee experience definition, internal communication frameworks, and talent positioning. ⸻ Aligning EVP with Vision, Mission & Values While Vision, Mission and Values define the organisation’s purpose and direction, EVP translates this into a tangible and meaningful employee experience. • Vision, Mission, Values (VMV): Define the organisation’s direction and principles • EVP: Defines what employees receive, experience, and believe in return We ensure both are aligned — strengthening culture, improving engagement, and reinforcing long-term organisational coherence. ⸻ Corporate Communication Strategy We help organisations communicate clearly and consistently across stakeholders — from internal teams to investors, partners, and the public. Capabilities include: Corporate messaging frameworks, communication guidelines, internal communication strategy, leadership communication, and transformation communication. ⸻ Supporting Transformation Through Brand & Culture In increasingly competitive industries, the ability to attract and retain the right talent is a key driver of business success. Employer branding plays a critical role in this. We help organisations build credible and compelling employer brands that: • Attract high-quality talent • Strengthen employee engagement and retention • Align culture with strategic direction • Support transformation initiatives such as IPOs, restructuring, or expansionSkills in Corporate Communication (6) Employer BrandingInternal CommunicationPublic AffairsCrisis communicationStakeholder CommunicationCorporate Messaging and PositioningWorks in Corporate Communication (8) Clients in Corporate Communication (4) SD Guthrie (Sime Darby Plantation)Energy & Oil | regionalGentingTravel & Leisure | regionalLANVINClothing & Accessories | internationalChunyueBeverage | regional
Learn more about Corporate Communication
Team
88 members in Labbrand Malaysia's team
StoryWe are over 100 Consultants | 19+ years leading in the field | Located in 6 countries | Speaking 13 Languages | Serving 20+ Industries | Over 2000 projects | Winning 70 global awards
Awards
Labbrand Malaysia was awarded 8 times
Gold @ 2025 Transform Asia Awards2025-12-01Branding
3 Gold @ Transform Asia Awards 20232023-11-01
Gold @ Transform Awards APAC 20182018-12-01
12 Awards @ Transform Awards APAC2020-12-01
Reviews
16 reviews for Labbrand Malaysia
5/5
(16 reviews)
JY
James YanSr Marketing Strategy & Insights Manager at Coca-Cola
ServiceBranding & Positioning
SectorBeverage
Team10001 - 10002
Labbrand was creative, organized and full of energy when collaborating on a fast-turnaround innovation project for one of our largest brands. The workshop inspired key stakeholders from across teams to create new possibilities for the brand and the final output gave clear direction on the way forward.
DC
David ChanExecutive President of Lanvin Group at LANVIN GROUP
ServiceBranding & Positioning
SectorClothing & Accessories
Team501 - 1000
It was a pleasant and inspirational process working with the Labbrand team, for their insightful understanding of the world that Lanvin Group is operating in, precise capture of our vision and positioning, as well as their ability to translate that into a visual system that can speak to our audiences around the globe .
RX
Regina XuMarketing Director at Dodie H&H Group
ServicePackaging
SectorFood
Team501 - 1000
Thank you Labbrand team for all the love and efforts put into Dodie! You’ve created a masterpiece and it really adds value to how the brand performs in the market.
Worked with Labbrand Malaysia?
Share your experience with us.
Write a review
Contact
Contact details of Labbrand Malaysia
Details
- Headquarter198, Jalan Bukit Bintang, Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia