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Laet'improve

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Toulouse, France
I help B2B professionals increase their sales by eliminating friction points
Is your SaaS platform losing customers every month? You’re losing sales—not because your product is bad, but because your target audience doesn’t understand it. 80% of churn in B2B SaaS comes from avoidable friction: - Confusing onboarding - Hidden features - Non-optimized user journeys I’m Laetitia, a UX/UI Designer specializing in B2B SaaS, and I help companies transform their interfaces into drivers of acquisition and retention. My pragmatic, results-oriented approach: 1️⃣ Research and analysis phase: user interviews, behavioral analytics, field observation, surveys 2️⃣ Optimization of critical user journeys that lead to drop-off 3️⃣ User testing and iterations until field validation + measurable ROI My results? • -5% churn rate and +3 NPS points (Axonaut, a B2B SaaS platform for small business and SME management) • Compelling MVP: acquisition of new key account clients, including a national space agency (Alter Technology) • Significant sales increase on a high-impact B2B marketplace (Upcyclothe) What sets me apart: • RGAA-compliant accessible interfaces (legal compliance + 15% larger audience) • Eco-design (reduced environmental impact + CSR argument) • Proven ROI within the first 3 months Then let’s talk! 📞 Schedule your call and get a free audit: https://calendly.com/laetimprove/audit-express-ux
1 person in their team
Speaks English, Spanish
3 projects in their portfolio
Works remotely across the globe
Sortlist member since 2026
Founded in 2022
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Services

5 services offered by Laet'improve

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  • Description

    No description provided for this service.

    Skills in Website Creation (18)
    Web Hosting ManagementCreative Graphic DesignFront End DevelopmentResponsive WebsiteSmall Business Web DesignSEO AnalyseWebsite DevelopmentWebsite OptimizationMultilingual WebsiteWordpress Design+8
    Work in Website Creation (1)
    Création du site internet du Castres Olympique (top 14 rugby) - Website Creation
    Client in Website Creation (1)
    Castres OlympiqueSports | national
    Learn more about Website Creation
  • Description

    No description provided for this service.

    Skills in Website Administration (8)
    Admin ServicesWeb Hosting ManagementWordpress DevelopmentDomain RegistrationServer ConfigurationWebsite MaintenanceDomain ManagementWebflow Development
    Work in Website Administration (1)
    Création du site internet du Castres Olympique (top 14 rugby) - Website Administration
    Client in Website Administration (1)
    Castres OlympiqueSports | national
    Learn more about Website Administration
  • Description

    No description provided for this service.

    Skills in Ergonomy (UX/UI) (22)
    Design ThinkingUser TestingSaaS Strategy ConsultingUI Toolkit IntegrationB2B eCommerceDashboard DesignErgonomy (UX/UI)Interaction DesignPayment Flow OptimizationPersona Definition+12
    Works in Ergonomy (UX/UI) (3)
    Refonte logiciel SaaS B2B Alter Technology - Ergonomy (UX/UI)
    Refonte logiciel SaaS B2B Upcyclothe - Ergonomy (UX/UI)
    Création du site internet du Castres Olympique (top 14 rugby) - Ergonomy (UX/UI)
    Clients in Ergonomy (UX/UI) (2)
    UpcyclotheAviation & Aerospace | national
    Castres OlympiqueSports | national
    Learn more about Ergonomy (UX/UI)
  • Description

    No description provided for this service.

    Works in E-commerce (2)
    Refonte logiciel SaaS B2B Upcyclothe - E-commerce
    Création du site internet du Castres Olympique (top 14 rugby) - E-commerce
    Clients in E-commerce (2)
    UpcyclotheClothing & Accessories | local
    Castres OlympiqueSports | national
    Learn more about E-commerce
  • Description

    No description provided for this service.

    Skills in SEO (6)
    SEO AnalyseTech SEOSEO ConsultingSEO Web DesignWebsite SEOSEO Optimization
    Learn more about SEO
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Details

  • Headquarter4 Rue Docteur Madeleine Brès, Toulouse, France