LOCO studio is a creative studio which is distinguished from the others by its thorough approach to every detail of the work we do. By the way, speaking about the work, it is necessary to admit that studio has two main profiles: graphic design and event organization. But let us start with the history of the studio.
In 2013, in one of the most beautiful cities of Russia, Nizhniy Novgorod, the designers, who were Artem Petrovskiy and Evegniya Petrovskaya met with marketing specialists Kate Mamaeva and Kate Korotina. Why did we do that? Well, Kates wanted to create a city guide of Nizhniy Novgorod, which could describe our native city from a new point of view: fresh, modern, young, and even ambitious. How could we do this? Just only if all interesting places, which were discovered by girls, were systematized and uncommonly organized in an illustrated manual.
At first glance, the idea seemed to be simple: to find all interesting places, to systematize them, to draw visualization of every place and just to print. Yes, it was easy in words only. Almost 1 year marketing specialists and designers did their best to arrange the materials in the way you can see now. During the process of creation, many sketches were burnt because they were not the best to translate the very precise atmosphere of the precise place and many of them were reworked. In addition to this, we started having no penny. And all our close people kept telling us “You are crazy. Why do that for nothing?” But we believed that such a detailed and gracefully framed work could not but be compelling and so capturing for buyers.
That is why when it was published, we even could not imagine how intriguing it would be for public! The sells of the guide were so that we could afford to create a studio, to have a capital for future bright solutions, and what is more important, this city guide influenced the culture of our very big country! Other cities decided to do the same, and thus, a new wave in Russian guide design appeared: combination of analysis and design imagination in a compelling manner to bring up culture in people.
We were happy, though we understood that by this city guide of Nizhniy Novgorod we set high standards of work for ourselves, and we had to create something that could outclass our last project. What could be much bigger than our first work? Of course, it had to be something that could gather a lot of people and culture them hiddenly. In this way the idea of the branded festival dated to Christmas, which could gather thousands of people, appeared. We managed to create the brand of the Christmas in our city and implement all the ideas of the concept in reality. 4000 people came to our festival for a miracle and in a very individual manner they got it. Moreover, the influence was so huge that the department of culture of our city hired LOCO studio for creation of the brands of the national holidays such as New Year and Christmas, Maslenitsa. At the same time, we continued working with our own branded festivals:
- Christmas Bazar, which is about winter holidays, family happiness;
- Botanica, which is about love to nature;
- Neighbors, which is about different cultures and their beauty in their individuality;
- Corn, which is about the harvest traditions and all the pleasure activities of gathering;
- Gorkovskaya Yolka, which is dedicated to the writer Maksim Gorkov;
All these festivals were branded from the very scratch by us and were filled and implemented more than even once.
Of course, the event organization and the branding were not the only things we did. After guide publishing, we started working with brands from different spheres. For example, the design project about candies Petit Plaisir sprang, or the branding of Private Lomonosov School with detailed drawing of the coat of arms appeared.
Our design experience and steady monitoring of the market allowed and allow us to design the projects quicker than our business rivals, although it is not enough for us. We are constantly seeking for something to open new horizons for us in design, to challenge our skills, to find new ways of helping our clients. For this purpose, we hired new people Elena Podsekalina, who is a real magician in drawing, and Olya Goryacheva, who thinks out of the box. Designing the brand for our regional clients, we organized two schools: “School of events”, and “School of design for non-designers”, we taught people and translated our experience. The influence were so that people started to organize their branded festivals, for example, “Coffeinik”. But even this were not enough for us and we decided to communicate with the rest of the world to develop design culture. The first orders from the USA and Qatar proved that world needs our help, our vision of the design. And now we want to communicate with the others to help them increase their sells and, of course, translate design which could culturally teach people.
What can we do?
Design of magazines
Design of souvenirs
Marketing & PR
Design of guides, maps
Going into the description of our work, it is important to say that usually we start with briefing. Thus, we understand the client’s desires and then in a day we form the commercial offer. How do we count our cost? Of course, this is mainly depends on the tasks which the client gives to us, but usually, we count how many hours we will need for the implementation of the definite project and multiply by our rate hour.
Based on our experience, we can say that the most important factor in our work is to understand what the client wants, what goals he/she wants to achieve. And to get this understanding we become the part of your team for some time to breathe the atmosphere you breathe, to touch the values of your business and taste the trends in it. We do it thoroughly because we take responsibility for the success of your brand changes. We create history, designing its visualization.