Looping
Designing the next human-centered proposition.
About Looping Looping is a Paris-based practice (founded 2015) specializing in strategic research & design for experience innovation. We help organizations understand, imagine and evaluate their next propositions for customers, employees and partners. Core services Strategic research, experience design and proposition evaluation focused on human needs and behaviours. Approach Looping combines rigorous research with creative design to reveal meaningful opportunities and assess how ideas land as human experiences. Why choose Looping A strategic, human-centred lens that turns insight into actionable propositions rooted in real people and measurable direction. Contact Looping to explore what people will want next. No review yetBe the first to write one
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Services
3 services offered by Looping
Description We combine rigorous user research and ergonomic design to craft human-centred interfaces, validating concepts with real people to ensure viable, measurable experiences.Skills in Ergonomy (UX/UI) (2) User ExperienceUser Research
Learn more about Ergonomy (UX/UI)Description We translate research-driven insights into crisp visual identities and propositions, using design experimentation to communicate and test concepts with stakeholders and users.Skills in Graphic Design (1) Design Innovation
Learn more about Graphic DesignDescription We guide organizations from insight to viable propositions, combining strategic research and prototype testing to surface human-centred opportunities and measurable direction.Skills in Innovation (1) Innovation Consulting
Learn more about Innovation
Team
11 members in Looping's team
StoryWhen we founded Looping in Paris in 2015, we were driven by one clear question: what will people actually want next? From day one we focused on strategic research and design to answer that question for organizations facing shifting customer and employee expectations. We've lived the messy early stages — translating raw insight into imagined propositions, testing them with real people, and refining until ideas became viable directions. That grind taught us to value empathy over assumptions, and to keep humans—customers, employees, partners—at the center of every decision. Today we still carry that curiosity: helping teams understand, imagine and evaluate the next proposition that will matter to people.
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Contact
Contact details of Looping
Details
- Headquarter12 Place du Panthéon, 75005 Paris, France