Lykta
Turn media spend into measurable impact with clarity and rigour
Who Lykta is
Lykta is a Brussels-based consultancy founded in 2022 that helps advertisers improve media effectiveness. The company positions itself as a practical, data-minded partner for brands and agencies seeking clearer measurement and smarter budget allocation. At its core, Lykta focuses on converting media and marketing data into actionable insights that guide investment decisions.
Core services and expertise
Lykta offers a set of analytical tools and services designed to diagnose and enhance media performance. Central to its offer is Marketing Mix Modelling, a quantitative approach that estimates how different channels, tactics and spend levels contribute to outcomes. Using this methodology, Lykta supports advertisers in understanding the relationships between media spend and business results and in identifying where incremental budget will have the most impact.
Approach and methodology
Lykta combines rigorous modelling with practical interpretation. The company emphasizes evidence-based diagnosis: measuring media effectiveness, spotting diminishing returns, and translating model outputs into clear recommendations. Lykta’s approach values clarity and usability — ensuring stakeholders can turn findings into prioritized actions rather than dense technical reports.
Value proposition and differentiators
Lykta’s differentiator is its focus on measurable media effectiveness and a concise set of tools tailored for advertisers. By centering work around Marketing Mix Modelling and allied analyses, the company helps clients move from assumptions to data-driven decisions. Lykta aims to make complex measurement approachable, enabling faster, better-informed allocation of marketing budgets.
Closing
For advertisers in and beyond Brussels looking to sharpen media ROI through quantitative insight, Lykta offers a straightforward, results-oriented path from data to action. No review yetBe the first to write one
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Services
3 services offered by Lykta
Description We design and evaluate digital advertising campaigns using data-driven measurement and Marketing Mix Modelling insights, ensuring media budgets are allocated where incremental impact is proven.Skills in Advertising (1) Digital Media Advertising
Learn more about AdvertisingDescription We apply pragmatic machine learning to marketing optimisation, blending MMM outputs with automated models to surface actionable allocation recommendations quickly.Skills in Artificial Intelligence (1) Marketing optimization
Learn more about Artificial IntelligenceDescription We deliver Marketing Mix Modelling and clear diagnostics, translating model outputs into prioritised, actionable budget recommendations that improve media effectiveness.Skills in Marketing (3) Marketing ConsultingMarketing MixMarketing Mix Optimization
Learn more about Marketing
Team
3 members in Lykta's team
StoryWe started Lykta because we saw a gap between media spend and measurable impact. Based in Etterbeek, Brussels and founded in 2022, we focus on helping advertisers increase media effectiveness. Every day we roll up our sleeves to translate campaign data into clearer decisions: choosing the right mix, identifying diminishing returns, and allocating budget where it drives results. Our toolkit centers on proven quantitative methods — like Marketing Mix Modelling — combined with pragmatic interpretation so clients can act quickly. We take pride in turning complexity into clarity, and in being a partner that listens: diagnosing weak points, testing hypotheses, and iterating until media investment performs better. That practical curiosity keeps us committed to sharpening performance for every advertiser we work with.
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Contact
Contact details of Lykta
Details
- Headquarter30A, Cours Saint-Michel - Sint-Michielswarande, Etterbeek, Brussels-Capital, 1040, Belgium