Maddelein Marketing

Langemark-Poelkapelle, Belgium

Stop sounding like everyone else.

Tired of blending in? I bring razor-sharp positioning, authentic messaging, distinctive content, and scroll-stopping copywriting for B2B and tech brands who dare to be different.

1 person in their team

Speaks English, Dutch

7 projects in their portfolio

1 collaboration started on Sortlist

Works remotely across the globe

Sortlist member since 2014

Founded in 2017

No review yetBe the first to write one

Services

6 services offered by Maddelein Marketing

Description
Most content marketing fails for a simple reason: the right content never reaches the right person at the right moment. Companies end up with a backlog of blog posts and a vague sense that “we should do something with content.” I help B2B and tech companies build a content strategy that stops the guessing and starts producing results. I can help you with: 1. Content audit & gap analysis 2. Persona development 3. Content mapping 4. Ongoing content production
Skills in Content Strategy (4)
Content DevelopmentContent StrategyContent ProductionContent Creation
Works in Content Strategy (4)
Clients in Content Strategy (3)
AXISoftware & Computer Services | national
B.I.G. YarnsIndustrial Goods & Services | international
AraaniIndustrial Goods & Services | international
Learn more about Content Strategy
Description
Confused customers don’t buy. Weak messaging fails to convince. And sounding like every other “innovative, customer-focused solutions provider” is not going to cut it either. I help B2B and tech companies get obviously awesome, so customers see your value before they even have to ask.
Skills in Copywriting (9)
Content EditionDigital CopywritingSEO Content CreationWebsite CopywritingCreative CopywritingBrand copywritingContent copywritingProduct copywritingBrand copywriting
Works in Copywriting (6)
Clients in Copywriting (4)
B.I.G. YarnsIndustrial Goods & Services | international
BarcoTechnology Hardware & Equipment | international
FLIR SystemsIndustrial Goods & Services | international
AraaniIndustrial Goods & Services | international
Learn more about Copywriting
Description
I help companies fix weak B2B messaging, sharpen their positioning, and build the copy on top of it. Not with vague slogans. Not with jargon-filled mission statements. But with a clear, defensible message house, and copy that resonates with your ideal customer.
Skills in Corporate Communication (3)
B2B MarketingProduct MarketingCorporate Messaging and Positioning
Work in Corporate Communication (1)
Client in Corporate Communication (1)
B.I.G. YarnsIndustrial Goods & Services | international
Learn more about Corporate Communication
Description
Some content runs forever. A campaign doesn’t. It has a launch date, a promotion window, or a number to hit before the quarter ends. And it usually has to work across several channels at once, all saying the same thing. I make sure your landing page, email sequence, and ads speak with one voice, so your campaign doesn’t just launch, but actually converts.
Skills in Marketing (3)
MarketingMarketing CommunicationSaaS Marketing
Learn more about Marketing
Description
We help you find out what your customers are looking for and optimize your web content accordingly.
Skills in SEO (1)
SEO Content Creation
Learn more about SEO
Description
No description provided for this service.
Skills in Digital Strategy (1)
Web Strategy
Learn more about Digital Strategy