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Magazzino77

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Lucca, Italy
Tailor-made creative studio for branding, design and visual communication
Magazzino77 is a Creative Studio based in Lucca, Italy, specializing in branding, graphic design, visual communication, web design, packaging, photography, video and interior design. Born at the end of the Nineties as a creative collective connected to art, photography and communication, Magazzino77 became a Graphic Design and Communication studio in 2008. Our approach is tailor-made, close to that of a small creative boutique: we follow every project with care, attention to detail and a direct relationship with the client. We do not work with standardized solutions; instead, we build custom creative paths shaped around each brand’s identity, goals and context. We observe, analyze and reinterpret each project to create distinctive, coherent and never ordinary visual solutions. Combining design culture, artistic sensitivity and multidisciplinary skills, we help companies and brands define their identity, communicate their value and create meaningful visual experiences across different touchpoints. Our work includes brand identity, rebranding, graphic design, packaging, web design, photography, video, editorial design, corporate communication, installations and interior design. Over the years, we have developed projects for national and international brands across sectors such as fashion, food & wine, technology, culture, events, sport and lifestyle.
8 people in their team
Speaks Italian, English, Spanish
3 projects in their portfolio
Sortlist member since 2026
Founded in 2008
4 awards conferred
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Services

13 services offered by Magazzino77

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  • Description
    We help brands define who they are, how they speak and how they are perceived. Through a tailor-made, boutique approach, we build distinctive brand identities and positioning strategies rooted in analysis, visual culture and a deep understanding of each client’s goals, values and context.
    Skills in Branding & Positioning (10)
    Corporate Identity DesignInterior DesignDigital CommunicationPackaging DesignVisual IdentityVisual CommunicationWebsite DesignBrand Identity DesignGraphic Design AdvertisingCommunication Advice
    Works in Branding & Positioning (2)
    Della Gherardesca – Tuscan Heritage Wines - Branding & Positioning
    Savema - Branding & Positioning
    Clients in Branding & Positioning (2)
    Della GherardescaBeverage | international
    SavemaArchitecture & Planning | international
    Learn more about Branding & Positioning
  • Description
    We design visual systems and communication tools that translate a brand’s identity into clear, distinctive and coherent graphic languages. With a tailor-made approach, we create print and digital materials with strong attention to detail, typography, layout, visual balance and the specific context of each project.
    Skills in Graphic Design (10)
    IllustrationCreative Graphic DesignLogo DesignCorporate DesignMerchandisingConcept DevelopmentImage EditingLayout DesignPowerpoint Presentation DesignVisual Design
    Works in Graphic Design (2)
    Dior - Graphic Design
    Savema - Graphic Design
    Clients in Graphic Design (2)
    DiorClothing & Accessories | international
    SavemaArchitecture & Planning | international
    Learn more about Graphic Design
  • Description
    We help companies communicate their identity, values and vision through clear, coherent and tailor-made communication tools. From corporate profiles and presentations to editorial materials, campaigns and internal or external communication assets, we design visual narratives that strengthen brand perception and support business relationships.
    Skills in Corporate Communication (9)
    Corporate PublishingInterior DesignCorporate BrandingCorporate DesignAdvertising Banners DesignGraphic Design AdvertisingMotion GraphicCorporate Video3D Exhibition Booth Modeling
    Work in Corporate Communication (1)
    Dior - Corporate Communication
    Client in Corporate Communication (1)
    DiorClothing & Accessories | international
    Learn more about Corporate Communication
  • Description
    We design refined and tailor-made print materials that give physical form to a brand’s identity. From brochures, catalogues and books to packaging, invitations and corporate tools, we combine graphic design, typography, paper, finishes and production details to create tactile, coherent and memorable printed experiences.
    Skills in Print (5)
    Print AdvertisingDigital PrintingCatalog and Brochure PrintingLarge Format PrintingSignage
    Works in Print (2)
    Dior - Print
    Savema - Print
    Clients in Print (2)
    DiorClothing & Accessories | international
    SavemaArchitecture & Planning | international
    Learn more about Print
  • Description
    We design tailor-made packaging that turns products into memorable brand experiences. With strong expertise in the wine & beverage world, we combine storytelling, graphic design, materials and refined production details to create packaging solutions that express identity, quality and emotion with elegance and coherence.
    Skills in Packaging (8)
    Branding PositioningGraphic PackagingFood PackagingPackingCustom PackagingProduct PackagingBeverage PackagingSustainable Packaging
    Works in Packaging (2)
    Dior - Packaging
    Savema - Packaging
    Clients in Packaging (2)
    DiorClothing & Accessories | international
    SavemaArchitecture & Planning | international
    Learn more about Packaging
  • Description
    We create video content that translates a brand’s identity, atmosphere and message into engaging visual stories. From concept and art direction to shooting, editing and post-production, we combine cinematic sensitivity, rhythm and attention to detail to produce videos for brands, products, spaces and corporate communication.
    Skills in Video Production (11)
    3D ModelingDrone ShootingVideo MarketingMotion GraphicsVisual EffectAnimated VideoAudiovisualVideo EditingVideo ShootingMovie Clip+1
    Work in Video Production (1)
    Della Gherardesca – Tuscan Heritage Wines - Video Production
    Client in Video Production (1)
    Della GherardescaBeverage | international
    Learn more about Video Production
  • Description

    No description provided for this service.

    Skills in Website Creation (9)
    Back-End DevelopmentFront End DevelopmentResponsive WebsiteWebsite DevelopmentWebsite OptimizationWeb ContentMultilingual WebsiteWebsite DesignWeb Design
    Works in Website Creation (2)
    Della Gherardesca – Tuscan Heritage Wines - Website Creation
    Savema - Website Creation
    Clients in Website Creation (2)
    Della GherardescaBeverage | international
    SavemaArchitecture & Planning | international
    Learn more about Website Creation
  • Description

    No description provided for this service.

    Work in Content Strategy (1)
    Della Gherardesca – Tuscan Heritage Wines - Content Strategy
    Client in Content Strategy (1)
    Della GherardescaBeverage | international
    Learn more about Content Strategy
  • Description

    No description provided for this service.

    Works in Photography (2)
    Della Gherardesca – Tuscan Heritage Wines - Photography
    Savema - Photography
    Clients in Photography (2)
    Della GherardescaBeverage | international
    SavemaArchitecture & Planning | international
    Learn more about Photography
  • Description

    No description provided for this service.

    Works in Motion Design (2)
    Della Gherardesca – Tuscan Heritage Wines - Motion Design
    Savema - Motion Design
    Clients in Motion Design (2)
    Della GherardescaBeverage | international
    SavemaArchitecture & Planning | international
    Learn more about Motion Design
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Team

8 members in Magazzino77's team

Magazzino77 cover
StoryMagazzino77 nasce a Lucca come collettivo creativo legato ad arte, fotografia e comunicazione. Dal 2008 è uno Studio Creativo multidisciplinare con approccio sartoriale. Negli ultimi anni ha consolidato il lavoro in branding, packaging design e produzione video.
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Awards

Magazzino77 was awarded 4 times

Fedrigoni Top Award 20252025-06-01Special mention Publishing
Fedrigoni Top Award 20222022-06-01Corporate Communication
Gourmand World Cookbook Awards 20192019-06-01Best Corporate Book in the World
Gourmand World Cookbook Awards 20182018-06-01Best Food Magazine in the World

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Contact

Contact details of Magazzino77

Details

  • HeadquarterVia dell'Anfiteatro, 77, Lucca, Province of Lucca, Italy