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Make the Grade

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Saint-Jacques-de-la-Lande, France
HubSpot integration partner — we turn your CRM into a B2B growth engine you can govern and measure.
Make the Grade is a digital strategy consultancy and a HubSpot Elite Partner. We work with B2B companies that want their CRM to genuinely drive revenue — winning new customers, integrating the CRM properly, and growing accounts they already have. Three areas of expertise ➤ HubSpot CRM integration and migration. Data migration from Salesforce, Pipedrive, Microsoft Dynamics, Zoho or Excel; onboarding, audits, sales automation, RevOps to align marketing, sales and customer service; API synchronisation with your ERP and business tools; data governance and ongoing maintenance. ➤ Websites built to convert. Audits, bespoke design, front-end development, HubSpot CMS themes and Content Hub, plus tracking and forms wired straight into the CRM. ➤ Marketing acquisition strategy. Inbound, SEO and GEO, paid search, ABM, outbound, email marketing, marketing automation, attribution dashboards. What sets us apart: AI connected to data you can trust. We deploy HubSpot's native AI (Breeze Intelligence, Copilot, AI agents) alongside third-party models through secure APIs (ChatGPT, Claude). Every agent is tied to a real workflow, a human approval step and a measurable KPI — not to a demo. Who we work with. B2B mid-market companies and large groups, in France and internationally: SaaS and software vendors, education and higher education, IT services and consultancies, real estate, industry and energy, financial services and insurance, NGOs and associations. Clients include Michelin, EDHEC, ICRC, Econocom, Limagrain, Shopopop and Jalios. Our track record. Ten years as a HubSpot partner. 350+ companies supported. 200+ HubSpot certifications. Accredited for HubSpot CRM Data Migration, Custom Integration, Onboarding and Content Experience. Official OpenAI partner. Qualiopi-certified training provider.
50 people in their team
Speaks French, English, Spanish
6 projects in their portfolio
Sortlist member since 2026
Founded in 2018
8 awards conferred
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Services

5 services offered by Make the Grade

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  • Description
    Conseil data et RevOps autour du CRM HubSpot : migration de données depuis Salesforce, Pipedrive, Dynamics, Zoho ou Excel, déduplication, mapping des propriétés et objets personnalisés, gouvernance et maintenance de base, segmentation, synchronisation API avec vos ERP et outils métiers (Business Central, Veracross, Eventbrite). Tableaux de bord commerciaux et marketing, reporting d'attribution. Accréditations HubSpot CRM Data Migration et Custom Integration.
    Skills in Data Consulting (11)
    Data ConsultingCRM ConsultingMicrosoft Dynamics ERPHubSpot IntegrationSalesforce IntegrationCRM MarketingERP IntegrationHubSpotHubSpot EmailCRM automation+1
    Works in Data Consulting (2)
    Créer un catalogue produits dynamique avec HubDB sur le CMS HubSpot - Data Consulting
    Scale-up en hypercroissance : Shopopop unifie CRM et ERP sur HubSpot - Data Consulting
    Clients in Data Consulting (2)
    Factory SystemesIndustrial Goods & Services | international
    ShopopopSoftware & Computer Services | national
    Learn more about Data Consulting
  • Description
    Intégration de l'IA dans votre CRM : IA native HubSpot (Breeze Intelligence, Copilot, agents IA, crédits IA) et IA connectée par API sécurisée (ChatGPT, Claude, Vertex AI). Scoring prédictif, enrichissement de données, génération de contenus, tri des tickets support, retranscription d'appels, workflows agentiques. Audit de maturité data, cadrage des cas d'usage, paramétrage, formation et adoption des équipes. Partenaire officiel OpenAI et partenaire HubSpot.
    Skills in Artificial Intelligence (10)
    AI DevelopmentAI MarketingArtificial IntelligenceAI ExpertiseAI StrategyGenerative AIAI Customer ServiceImage generative AIAI AgentsConversational AI
    Learn more about Artificial Intelligence
  • Description
    Agence growth marketing B2B et partenaire HubSpot Elite : nous construisons des tunnels d'acquisition qui alimentent votre CRM en leads qualifiés. Inbound marketing, SEO/GEO (moteurs IA), Google Ads, ABM, outbound, email marketing, marketing automation et lead scoring, pilotés depuis HubSpot Marketing Hub. Tableaux de bord d'attribution et reporting de revenu à l'appui. 10 ans, 350+ clients B2B, 200+ certifications HubSpot. Résultat : un CAC qui baisse et un pipeline qui grossit.
    Skills in Growth Marketing (13)
    Growth HackingGrowth MarketingLinkedIn MarketingSocial Media MarketingSearch MarketingGrowth Leverage IdentificationMarketing Channel OptimizationMarketing DevelopmentSearch Engine Optimization MarketingSEO Marketing+3
    Works in Growth Marketing (2)
    ibis RockCorps : un site événementiel HubSpot connecté à Eventbrite - Growth Marketing
    Comment Honoris a bâti son portail membres sur HubSpot Content Hub - Growth Marketing
    Clients in Growth Marketing (2)
    RockCorpsEntertainment & Events | international
    HonorisEducation | international
    Learn more about Growth Marketing
  • Description
    Création de sites internet B2B pensés pour la conversion, pas seulement pour le design. Audit UX et SEO, refonte, design sur-mesure, développement front-end, thème CMS HubSpot, Content Hub ou WordPress, Core Web Vitals, tracking et formulaires connectés nativement au CRM HubSpot. Chaque visiteur devient un contact tracé dans votre pipeline. Accréditation HubSpot Content Experience, 10 ans d'expérience, maintenance et A/B testing en continu.
    Skills in Website Creation (9)
    Digital CopywritingWebsite DevelopmentWebsite CopywritingWordPress Web DesignWordpress DesignWebsite DesignWebsite RevampingWebsite SEOWebdesign
    Works in Website Creation (2)
    Fusionner 14 sites web en un site HubSpot unique, sans perdre son SEO - Website Creation
    Refonte Webflow et intégration HubSpot pour une scale-up de la mode - Website Creation
    Clients in Website Creation (2)
    SinariTransportation | national
    Fairly MadeArt & Handcraft | national
    Learn more about Website Creation
  • Description
    Identité de marque B2B pensée pour être utilisée, pas rangée dans un PDF. Logo, charte graphique, design system, iconographie, plateforme de marque, positionnement et ton de voix, déclinés sur votre site, vos templates HubSpot (emails, landing pages, devis), vos supports commerciaux et vos réseaux sociaux. Une marque cohérente à chaque point de contact du parcours client. 10 ans d'expérience B2B, studio design interne, portfolio Dribbble et refonte de site dans la foulée.
    Skills in Branding & Positioning (9)
    Branding & PositioningEmployer BrandingInternational BrandingOnline BrandingB2B BrandingBusiness BrandingCompany BrandingIndustry BrandingLogo Branding
    Learn more about Branding & Positioning
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Team

50 members in Make the Grade's team

Make the Grade cover
StoryMake the Grade est née en 2018 dans le Finistère, fondée par Justin et Simon Lagadec, avant de s'installer à Rennes. Huit ans plus tard : partenaire HubSpot Elite, organisme de formation certifié Qualiopi, présents à Rennes, Paris et Lausanne. Notre conviction n'a pas changé : les entreprises B2B n'ont pas besoin d'un
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Awards

Make the Grade was awarded 8 times

Quote-to-Cash Capability2026-06-01Badges HubSpot
Software Industry Specialist2026-03-01Badges HubSpot Industry
Management Consulting Industry Specialist2026-03-01Badges HubSpot Industry
Higher Education Industry Specialist2026-03-01Badges HubSpot Industry

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Details

  • Headquarter21 Avenue Germaine Tillion, Saint-Jacques-de-la-Lande, France