Marketingtechlab
Data-driven MarTech solutions with humanity and networking
Who we are Marketingtechlab is a data and people-focused consulting and networking platform that supports companies in their digital transformation. With years of experience and a broad network of experts, the company offers pragmatic solutions for MarTech challenges and promotes knowledge exchange in the industry.
Core Offerings and Expertise Marketingtechlab focuses on three complementary fields: developing data-driven solution approaches for marketing and technology issues, connecting professionals through targeted events, and systematically preparing market and benchmark insights. The focus is on tools and concepts that help companies establish and scale data-based processes.
Events and Community Through networking events and the regularly held Marketing Tech Summit, Marketingtechlab creates spaces for exchange, learning, and cooperation. These formats combine practical knowledge with personal contacts, promote direct transfer of experience, and strengthen the community around Data-Driven Marketing.
Benchmarking: Marketing Tech Monitor The annual benchmark study "Marketing Tech Monitor" collects key insights of the year and prepares them as a lighthouse study for the Data-Driven Marketing world. The study serves as a reference point for strategic decisions and highlights relevant trends, challenges, and best-practice approaches.
Approach & Differentiation Marketingtechlab combines analytical rigor with a human-centered approach: technology is not viewed in isolation but implemented in the context of teams, processes, and goals. The broad expert network enables practical solutions, while events and studies continuously validate and disseminate knowledge.
Why it matters For companies looking to future-proof their marketing and technology architecture, Marketingtechlab offers clear guidance: sound analyses, networked expertise, and formats for exchanging experiences. Interested companies will find both concrete impulses and strategic signposts here. No review yetBe the first to write one
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Services
3 services offered by Marketingtechlab
Description Wir entwickeln datengetriebene Digitalstrategien, die Technologie, Teams und Ziele verbinden, praxisnah skalierbar sind und auf Erkenntnissen aus dem Marketing Tech Monitor basieren.Skills in Digital Strategy (3) Digital Marketing ConsultingB2B Digital MarketingDigital Marketing
Learn more about Digital StrategyDescription Wir liefern datenbasierte Marketinglösungen von Segmentierung über Automatisierung bis Reporting, verknüpft mit unserem Expertennetzwerk und pragmatischem Umsetzungsfokus.Skills in Marketing (7) Marketing ResearchData Driven MarketingMarketing AnalyticsMarketing ConsultingMarketing ServicesDatabase MarketingMarketing Automation Consulting
Learn more about MarketingDescription Wir konzipieren Big‑Data- und Web‑Analytics-Setups, die technische Implementierung mit Benchmarks aus dem Marketing Tech Monitor verbinden, für belastbare, umsetzbare Insights.Skills in Web analytics/Big data (1) Big Data Marketing
Learn more about Web analytics/Big data
Team
7 members in Marketingtechlab's team
StoryWir sind Marketingtechlab – ein Team, das 2019 in Hamburg aus der Überzeugung entstand, dass Daten und Menschen zusammenwirken müssen, damit Marketing wirklich wirkt. Unsere jahrelange Erfahrung und ein breites Netzwerk an Expertinnen und Experten treiben uns an: Wir unterstützen Unternehmen in jeder Phase der digitalen Transformation und finden pragmatische Wege, MarTech-Herausforderungen zu lösen. Besonders stolz sind wir auf unsere Networking-Events und den Marketing Tech Summit, die Branchenwissen und persönliche Begegnungen verbinden. Jährlich bündeln wir Erkenntnisse im Marketing Tech Monitor, unserer Leuchtturm-Studie, die Trends klar und nutzbar macht. Wir lieben die Mischung aus Analyse und Austausch – und die konkrete Wirkung, die daraus für unsere Kundinnen und Kunden entsteht.
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Contact details of Marketingtechlab
Details
- Headquarter8 Sierichstraße, 22301 Hamburg, Deutschland