Matt Smith Creative

Woodley, United Kingdom

Strategy-led branding for technology, infrastructure and construction

Technical businesses are often brilliant at what they do and poor at explaining it. Their websites list capabilities, their brands look like their competitors', and buyers struggle to see the difference. Matt Smith Creative is a Woodley-based brand studio that solves this for technology, infrastructure and construction companies. We start with the story – interviewing stakeholders and running workshops to find the one clear idea that sets a business apart – then build everything from it: positioning, messaging, names, visual identities and websites. Our work ranges from brand-new ventures to established organisations going through change. We have led the creation of launch brands for AtlasEdge, a pan-European edge data centre platform, and nexfibre, the UK fibre joint venture of Liberty Global, InfraVia and Telefónica. We have also led the naming and repositioning of Red Helix, the evolution of the Keltbray and McNicholas brands, and a new narrative that helped Axians unite 12,000 employees. Clients get senior creative leadership from start to finish, backed by 30 years of experience across global brands, non-profits, and fast-growing companies.

5 people in their team

Speaks English

2 projects in their portfolio

Sortlist member since 2026

Founded in 2025

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Description

Positioning, messaging and brand narrative for technical businesses. We run stakeholder interviews and storytelling workshops to find the single clear idea that sets you apart – then turn it into a story your leadership, sales teams and employees can all use.

Works in Branding & Positioning (2)

Clients in Branding & Positioning (2)

nexfibreTelecommunications | national

AtlasEdgeTechnology Hardware & Equipment | international

Learn more about Branding & Positioning

Description

Websites that make complex services easy to understand, so buyers quickly see what you do, why it matters and how to get in touch.

Work in Website Creation (1)

Client in Website Creation (1)

nexfibreTelecommunications | national

Learn more about Website Creation

Description

Brand guidelines, annual reports, brochures, ESG documents and campaign materials that turn complex information into clear, confident design – including Nord Pool's annual report, Keltbray's corporate and ESG suite, and a Periodic Table-inspired direct mail campaign for MRM.

Works in Graphic Design (2)

Clients in Graphic Design (2)

nexfibreTelecommunications | national

AtlasEdgeTechnology Hardware & Equipment | international

Learn more about Graphic Design

Description

Distinctive identity systems – logo, colour, typography, imagery and guidelines – that break away from sector clichés. Built to work consistently everywhere, from bids and reports to websites, events and signage.

Works in Graphic Identity (2)

Clients in Graphic Identity (2)

nexfibreTelecommunications | national

AtlasEdgeTechnology Hardware & Equipment | international

Learn more about Graphic Identity

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No description provided for this service.

Works in Copywriting (2)

Clients in Copywriting (2)

nexfibreTelecommunications | national

AtlasEdgeTechnology Hardware & Equipment | international

Learn more about Copywriting

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HeadquarterCoppice Road, Woodley, Reading, UK