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Mediabrands Marketing Sciences

Duivendrecht, Netherlands
From data to predictable returns
About Mediabrands Marketing Sciences Mediabrands Marketing Sciences, led by Menno van der Steen, measures the effectiveness of marketing and media investments for clients of Initiative, UM, Super Digital, and Traffic4U. Services Continuous and ad hoc research, social media buzz-tracking, and combining and analyzing large datasets to create insight and predictability. Approach Experienced econometricians build models that reveal relationships within datasets so that effects can be predicted and investments optimized. Value Proposition From determining sales drivers and ROI to estimating competitive and seasonal effects: Mediabrands provides tools and insights for fact-based, performance-driven advertising. Contact For those who want to make media investments measurable and predictable, Mediabrands offers the necessary expertise and methods.
8 people in their team
Speaks English, Dutch
Sortlist member since 2025
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Services

3 services offered by Mediabrands Marketing Sciences

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  • Description
    We bouwen econometrische modellen en combineren continue en ad hoc onderzoek om salesdrivers, ROI en voorspelbare marketingresultaten voor onze mediaclients inzichtelijk te maken.
    Skills in Marketing (3)
    Marketing ResearchData Driven MarketingMarketing Analytics
    Learn more about Marketing
  • Description
    We vertalen modelinzichten naar mediaplannen: voorspellen seizoens- en concurrentie-effecten en optimaliseren mediabudgetten voor fact-based, performancegedreven allocatie.
    Skills in Media Planning (1)
    Media Marketing
    Learn more about Media Planning
  • Description
    We analyseren performance data en adviseren welke online campagnes schaalbaar rendement opleveren, zodat advertentieinvesteringen meetbaar en voorspelbaar worden.
    Skills in Online Advertising (1)
    Performance Marketing
    Learn more about Online Advertising
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Team

8 members in Mediabrands Marketing Sciences's team

StoryWij zijn Mediabrands Marketing Sciences, een team van econometristen en datadeskundigen onder leiding van Menno van der Steen. Vanuit Amsterdam zetten we ons dagelijks in om marketing- en mediainvesteringen meetbaar en voorspelbaar te maken voor klanten van Initiative, UM, Super Digital en Traffic4U. We combineren continue en ad hoc onderzoek, social buzz-tracking en grote datasets om relaties te modelleren en effecten te voorspellen. Het mooiste moment is wanneer een complex vraagstuk — welke drivers sturen sales, wat is de echte ROI, of welke promotie werkt het beste — helder wordt door een model dat we samen hebben opgebouwd. Die combinatie van nieuwsgierigheid en rigoureuze analyse drijft ons: betere voorspellingen leiden tot betere beslissingen en optimale investeringen.
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Contact

Contact details of Mediabrands Marketing Sciences

Details

  • Headquarter5 Hoogoorddreef, 1101BA Amsterdam, Nederland