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Minimalist Agency

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Cuauhtémoc, Mexico
Performance + Creators + Measurement | TikTok/Google/Meta Partner | Mexico City
Minimalist Agency is a Mexico City–based performance marketing and creative partner operating as a Revenue Systems Partner. We drive measurable growth by connecting paid media, creators/influencers, social-first production and measurement—so results are clear, repeatable and scalable (ROAS, CPA/CAC, conversion rate, revenue contribution). We’re an official Google Premier Partner, Meta Business Partner and TikTok Marketing Partner, combining platform expertise with Mexico/LATAM cultural fluency. Services • Performance Marketing: Google Ads, Meta Ads, TikTok Ads, Amazon Ads (full-funnel setup + optimization) • App Growth / User Acquisition: app installs + re-engagement + funnel measurement (MMP setup/optimization when applicable) • Measurement & Analytics: GA4/GTM event tracking, dashboards, attribution/incrementality when applicable, CRO support • Influencer / Creator Marketing (performance-driven): scalable programs with measurable tracking (UTMs, links, codes, scorecards) • Creative & Production: social-first strategy, UGC, short-form video, performance creatives, rapid iteration/testing • BTL / Activations & Experiential: physical experiences connected to digital distribution and measurable KPIs (awareness + conversion) • Commerce: TikTok Shop enablement and conversion tracking when relevant Industries & clients include automotive, tech, DTC, lifestyle and premium appliances—SharkNinja, Zeekr, Lynk & Co, AMD, Qualcomm, Bitso, Reebok, Miele and 30+ brands. Why Minimalist One accountable operating system (media + creators + creative + measurement), transparent reporting, weekly optimization cadence, and platform partner access (support + betas).
45 people in their team
Speaks Spanish, English, Italian
4 projects in their portfolio
Sortlist member since 2025
Founded in 2014
2 awards conferred
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Services

9 services offered by Minimalist Agency

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  • Description
    Performance advertising built for measurable growth (not vanity metrics). Minimalist is a Google, Meta and TikTok Partner in Mexico, with a tracking-first methodology and creative testing system designed to improve ROAS/CAC over time. We don’t “run ads”: we build a conversion engine with clear reporting, clean measurement and weekly optimization cycles. Best for: eCommerce, DTC, Apps, B2B/SaaS, Automotive. Deliverables: campaign strategy, media plan, account structure, tracking alignment, dashboards, weekly optimizations & learnings.
    Skills in Advertising (10)
    Facebook AdsGoogle Tag ManagerDigital AdvertisingPerformance MarketingAnalyticsGoogle AdsPaid MediaApp AdvertisingeCommerce MarketingAmazon Advertising
    Works in Advertising (4)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Advertising
    Bitso Increases User Registrations by 5x and Conversion Rate by 400% - Advertising
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Advertising
    Edenred: +259% TikTok Conversions with Lead Ads & Influencers - Advertising
    Clients in Advertising (4)
    SharkNinjaHousehold Products | national
    BitsoBanking & Financials | international
    AMDTechnology Hardware & Equipment | international
    EdenredBanking & Financials | national
    Learn more about Advertising
  • Description
    Influencer marketing operated like a system: sourcing, negotiation, QA, compliance and performance measurement—at scale. Our advantage isn’t “having influencers”; it’s operating better than traditional agencies with direct talent relationships, repeatable SLAs, rights management and Perfluencer execution (organic proof → paid scaling via whitelisting/paid usage when ROI matters). Best for: launches, always-on UGC, performance creative pipelines, category leadership. Deliverables: curated shortlist + scorecards, contracts/rights, creator briefs, QA, weekly insights, amplification plan.
    Skills in Influencer Marketing (16)
    Brand ActivationInfluencerSocial Media InfluencerB2B Influencer MarketingInstagram InfluencerCelebrity MarketingMacro influencersInfluencer StrategyInfluencer affiliationYoutube Influencers+6
    Works in Influencer Marketing (3)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Influencer Marketing
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Influencer Marketing
    Edenred: +259% TikTok Conversions with Lead Ads & Influencers - Influencer Marketing
    Clients in Influencer Marketing (3)
    SharkNinjaHousehold Products | national
    AMDTechnology Hardware & Equipment | international
    EdenredBanking & Financials | national
    Learn more about Influencer Marketing
  • Description
    Digital strategy that connects brand, channels and revenue. We design full-funnel plans you can execute: positioning + messaging, channel roles, budget logic, measurement and a testing roadmap. Built for modern platforms where automation is real—so we focus on what still moves the needle: creative direction, first-party signals, tracking integrity and experiment velocity. Best for: scaling brands, new market entry, fixing inefficient funnels. Deliverables: strategy deck, 90-day plan, KPI framework, measurement plan, experiment backlog.
    Skills in Digital Strategy (10)
    Online MarketingSearch Engine MarketingDigital AnalyticsDigital Media MarketingDigital ConsultingDigital Marketing StrategyDigital TransitionTraffic AcquisitionDigital MarketingWeb Marketing
    Works in Digital Strategy (3)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Digital Strategy
    Bitso Increases User Registrations by 5x and Conversion Rate by 400% - Digital Strategy
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Digital Strategy
    Clients in Digital Strategy (3)
    SharkNinjaHousehold Products | national
    BitsoBanking & Financials | international
    AMDTechnology Hardware & Equipment | international
    Learn more about Digital Strategy
  • Description
    Always-on online advertising across Meta, Google, TikTok, Microsoft and other paid channels—built for platform automation and modern attribution constraints. We combine broad delivery with strong first-party signals, Conversion APIs/server-side where needed, and a creative-first testing cadence to keep performance stable as audiences and algorithms shift. Best for: eCommerce and lead gen teams that need predictable CPA/ROAS. Deliverables: campaign setup, bid strategy, creative rotation, tracking QA, dashboards, weekly optimizations.
    Skills in Online Advertising (16)
    RetargetingSEADigital AdvertisingPerformance MarketingSocial Media AdvertisingSearch Engine AdvertisingDisplay AdvertisingMobile AdvertisingPaid MediaAmazon PPC+6
    Works in Online Advertising (2)
    Bitso Increases User Registrations by 5x and Conversion Rate by 400% - Online Advertising
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Online Advertising
    Clients in Online Advertising (2)
    BitsoBanking & Financials | international
    AMDTechnology Hardware & Equipment | international
    Learn more about Online Advertising
  • Description
    Analytics and tracking that executives can trust. We implement measurement systems that survive privacy changes: GTM/GA4 governance, Conversion APIs, server-side tagging, deduplication and QA. The goal is simple: improve decision-making and campaign optimization with reliable data, clear definitions and real-time dashboards. Best for: brands scaling paid media, multi-touch funnels, eCommerce, CRM-driven businesses. Deliverables: tracking blueprint, implementation, validation checklist, dashboards, documentation & governance.
    Skills in Web analytics/Big data (12)
    Data VisualizationVideo AnalyticsVisitor TrackingWeb StrategyData ConsultingData ReportingData QualityBig Data MarketingConversion TrackingConversion Rate Tracking+2
    Works in Web analytics/Big data (3)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Web analytics/Big data
    Bitso Increases User Registrations by 5x and Conversion Rate by 400% - Web analytics/Big data
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Web analytics/Big data
    Clients in Web analytics/Big data (3)
    SharkNinjaHousehold Products | national
    BitsoBanking & Financials | international
    AMDTechnology Hardware & Equipment | international
    Learn more about Web analytics/Big data
  • Description
    Growth marketing as a disciplined experimentation engine: acquisition + conversion + retention, supported by measurement integrity. We run structured growth sprints to improve CAC, conversion rate and LTV, prioritizing the highest leverage tests across creative, funnel and channel mix. Best for: DTC, SaaS, apps, fast-scaling brands. Deliverables: growth audit, KPI model, test roadmap, weekly sprints, dashboards, learnings archive.
    Skills in Growth Marketing (8)
    Lead GenerationConversion Rate OptimizationGrowth HackingCustomer AcquisitionB2B Lead GenerationLead OutreachGrowth AuditCTR Optimisation
    Work in Growth Marketing (1)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Growth Marketing
    Client in Growth Marketing (1)
    SharkNinjaHousehold Products | national
    Learn more about Growth Marketing
  • Description
    Performance-first video production for ads and social. We produce content designed for platform behavior (hooks, retention, native formats) and for testing at scale—so creative becomes a controllable lever for growth. From UGC-style vertical to hero assets, always optimized for the channel it runs on. Best for: paid social, TikTok/Reels, product education, launch moments. Deliverables: concepts, scripts, production, editing, cutdowns, ad-ready variations.
    Skills in Video Production (21)
    Video MarketingAftermovieVideo EditingVideo ShootingFilmmakingVisual EffectsVoice OverAudiovisual ProductionDrone ShootingSpecial Effects (SFX)+11
    Work in Video Production (1)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Video Production
    Client in Video Production (1)
    SharkNinjaHousehold Products | national
    Learn more about Video Production
  • Description
    Media planning grounded in business goals and measurement reality. We define channel roles, budget allocation, flighting and KPI targets, with a plan built to be executed and optimized (not a “pretty spreadsheet”). Strong measurement dependencies upfront so performance can be improved confidently. Best for: multi-channel brands, launches, scaling spend, mixed online/offline. Deliverables: media plan, budget split, forecast ranges, timelines, KPI targets, reporting template.
    Skills in Media Planning (5)
    Media BuyingMedia StrategyStrategic PlanningMedia MonitoringMedia Coverage
    Works in Media Planning (2)
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Media Planning
    Edenred: +259% TikTok Conversions with Lead Ads & Influencers - Media Planning
    Clients in Media Planning (2)
    AMDTechnology Hardware & Equipment | international
    EdenredBanking & Financials | national
    Learn more about Media Planning
  • Description
    Content strategy designed to feed both brand and performance. We build a system: pillars, formats, hooks, distribution rules and a production cadence that generates consistent output. It’s not “posting more”—it’s building a content engine that improves discovery, retention and conversion. Best for: always-on social, creative volume for paid media, content-led growth. Deliverables: content playbook, monthly calendar, creative briefs, distribution rules, measurement framework.
    Skills in Content Strategy (6)
    Storytellingsocial listeningSocial Content StrategyContent AdvertisingTarget Audience DefinitionMultilingual Content
    Works in Content Strategy (2)
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Content Strategy
    Edenred: +259% TikTok Conversions with Lead Ads & Influencers - Content Strategy
    Clients in Content Strategy (2)
    AMDTechnology Hardware & Equipment | international
    EdenredBanking & Financials | national
    Learn more about Content Strategy
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Team

45 members in Minimalist Agency's team

Minimalist Agency cover
StoryWhen Rigel Barros returned to Mexico in 2015, he noticed an obsession: agencies measured vanity metrics instead of results. He founded Minimalist to prove measurement + creativity wins. Today, led by Alexis Soubran (CEO), Marlon Vazquez (Performance), and Omar Osorio (Creative), the agency scales predictable growth.
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Awards

Minimalist Agency was awarded 2 times

TikTok Heroes Top 32025-11-01advertising
Google Premier Partner Award2019-11-01Best App Campaign

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Contact

Contact details of Minimalist Agency

Details

https://minimalist.mx
  • HeadquarterGuadalajara 7, Roma Norte, Mexico City, CDMX, Mexico
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