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Moca Lab

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Florianópolis, Brazil
360 Marketing Laboratory
Moca is a strategic branding and creative performance laboratory. We build brands that are clear, consistent, and designed to grow by connecting positioning, identity, and communication into a scalable system.
3 people in their team
Speaks English, Portuguese, Spanish
9 projects in their portfolio
1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2026
Founded in 2025
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Services

7 services offered by Moca Lab

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  • Description
    We approach branding as a strategic foundation for growth, not just a visual exercise. The process starts with positioning, defining how the brand should think, communicate, and differentiate in its market. From there, we build a complete brand system, including identity, messaging, and content direction, designed to scale across channels. By integrating branding with content and performance, every decision is aligned with real business objectives, ensuring clarity, consistency, and long-term impact. The result is a brand that not only looks strong, but communicates effectively and supports growth.
    Skills in Branding & Positioning (9)
    Brand DesignBrand CreationBrand IdentityCorporate Identity DesignVisual IdentityBrand Identity DesignBrand StrategyBrand ExperienceKey Visual
    Works in Branding & Positioning (4)
    Fashion Production - Branding & Positioning
    Brand Identity - Dota Gelateria - Branding & Positioning
    Brand Identity - Brujas Blancas - Branding & Positioning
    Brand Identity - Quevedo Home Center - Branding & Positioning
    Clients in Branding & Positioning (4)
    Fashion BrandClothing & Accessories
    DotaFood | regional
    Brujas BlancasOthers | regional
    Quevedo Home CenterConstruction | regional
    Learn more about Branding & Positioning
  • Description
    Graphic identity design service focused on building clear, consistent, and distinctive brand systems. Includes logo design, color and typography definition, and the development of visual guidelines aligned with the brand’s positioning and strategy.
    Skills in Graphic Identity (1)
    Identity Design
    Works in Graphic Identity (3)
    Brand Identity - Dota Gelateria - Graphic Identity
    Brand Identity - Brujas Blancas - Graphic Identity
    Brand Identity - Quevedo Home Center - Graphic Identity
    Clients in Graphic Identity (3)
    DotaFood | regional
    Brujas BlancasOthers | regional
    Quevedo Home CenterConstruction | regional
    Learn more about Graphic Identity
  • Description
    Custom packaging design service focused on creating functional, visually compelling, and market-ready solutions. Includes concept development, structural and visual design, and production guidance, always aligned with the brand’s positioning and strategy.
    Skills in Packaging (4)
    Food PackagingPackingRetail PackagingProduct Packaging
    Work in Packaging (1)
    Brand Identity - Brujas Blancas - Packaging
    Client in Packaging (1)
    Brujas BlancasOthers | regional
    Learn more about Packaging
  • Description
    Motion design service focused on creating dynamic and engaging visual content. Includes concept development, animation, and visual storytelling to enhance brand communication across digital platforms.
    Skills in Motion Design (3)
    Motion GraphicsClip Motion DesignLogo Motion Design
    Work in Motion Design (1)
    Motion Graphics - Spatola Gelateria - Motion Design
    Client in Motion Design (1)
    Spatola GelateriaFood
    Learn more about Motion Design
  • Description
    Digital strategy service focused on building clear and scalable growth frameworks. It may include market and audience analysis, channel planning, and the integration of social media, websites, and paid media to drive consistent and measurable results.
    Skills in Digital Strategy (6)
    Digital InnovationDigital TransformationOnline MarketingTraffic AcquisitionDigital AnalyticsDigital Marketing Strategy
    Works in Digital Strategy (3)
    Content production for the yacht club - Digital Strategy
    Content production for the yacht club - Digital Strategy
    Client in Digital Strategy (1)
    Iate ClubeSports
    Learn more about Digital Strategy
  • Description
    Content strategy service focused on creating clear and engaging narratives aligned with brand objectives. It may include audience definition, content planning, storytelling frameworks, and the development of ideas and formats to drive consistent communication across channels.
    Skills in Content Strategy (3)
    StorytellingSocial Content StrategyTarget Audience Definition
    Works in Content Strategy (3)
    Content production for the yacht club - Content Strategy
    Content production for the yacht club - Content Strategy
    Client in Content Strategy (1)
    Iate ClubeSports
    Learn more about Content Strategy
  • Description
    Video production service focused on creating high-quality and impactful audiovisual content. It may include concept development, filming, editing, color grading, and sound design, always aligned with the brand’s communication and objectives.
    Skills in Video Production (7)
    Drone ShootingVideo MarketingVisual EffectAudiovisualVideo EditingVideo ShootingFilmmaking
    Works in Video Production (5)
    Show Reel - Food & Beverage - Video Production
    Fashion Production - Video Production
    Content production for the yacht club - Video Production
    Content production for the yacht club - Video Production
    Clients in Video Production (3)
    GurumêFood
    Fashion BrandClothing & Accessories
    Iate ClubeSports
    Learn more about Video Production
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Team

3 members in Moca Lab's team

Moca Lab cover
StoryMoca was created by three specialists who believe branding works better when strategy, creativity, and performance are built together. We operate as a laboratory, seeing brands as living systems and building them with depth, method, and a focus on growth.
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Contact

Contact details of Moca Lab

Details

  • HeadquarterRua Ferreira Lima - Centro, Florianópolis - State of Santa Catarina, Brazil