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Mude

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Sydney, Australia
We build charismatic, culturally relevant brands, and take them from branded to brand-led.
We're here to create work that earns its place in culture. We’re a strategic brand and creative agency built for the brands that want to ratchet up culture and the creatives who live to shape it. We’re all about building charismatic, culturally relevant brands, and taking them from branded to brand-led. From producing head-turning campaigns that motivate behavioural change, to executing large-scale brand creative refreshes, to developing digital touchpoints for the best possible consumer UX; we combine creative and strategy to craft brands that are more culturally relevant, win the positioning game, and outmanoeuvre their competitors.
10 people in their team
Speaks English
5 projects in their portfolio
Sortlist member since 2022
Founded in 2015
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Services

8 services offered by Mude

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  • Description
    We help organisations distil who they are, why they matter, and how they show up. From positioning to identity, we clarify your story and carve out the space only you can own, help brands win the positioning game, outmanoeuvre competitors, and find your 'onlyness'.
    Skills in Branding & Positioning (12)
    Brand ArchitectureBrand CreationBrand IdentityBrand NamingRebrandingBrand DevelopmentBrandingBrand StrategyBranding PositioningTypography+2
    Works in Branding & Positioning (3)
    A sourdough doughnut brand identity - Branding & Positioning
    Rebranding a solar disruptor taking on Big Energy - Branding & Positioning
    Crafting a cosmetic accessories brand identity - Branding & Positioning
    Clients in Branding & Positioning (3)
    FULL PROOFFood | local
    SunstrataEnergy & Oil | local
    NesciiClothing & Accessories | local
    Learn more about Branding & Positioning
  • Description
    Graphic Design
    Skills in Graphic Design (7)
    Graphic DesignBrand DesignMotion GraphicsCreative BrandingMotion GraphicPromotional PosterContent animation
    Works in Graphic Design (4)
    A sourdough doughnut brand identity - Graphic Design
    A government creative campaign for DoHAC - Graphic Design
    Rebranding a solar disruptor taking on Big Energy - Graphic Design
    Crafting a cosmetic accessories brand identity - Graphic Design
    Clients in Graphic Design (4)
    FULL PROOFFood | local
    Department of Health, Disability and AgeingPolitical Organization | national
    SunstrataEnergy & Oil | local
    NesciiClothing & Accessories | local
    Learn more about Graphic Design
  • Description
    We get companies to win the game of brand, by taking them from branded ... to brand-led. Brand strategy is as much business strategy as it is creative strategy. The work makes clear what someone is actually buying and shifts price perception toward an economic model that serves the company. Mude is a branding agency and brand strategy agency that helps brands outmanoeuvre their competitors.
    Skills in Graphic Identity (10)
    Brand DesignBrand IdentityVisual IdentityBrand Identity DesignBrand StrategyCreative BrandingLogo BrandingBrand GuidelinesColors and typographyLogo
    Works in Graphic Identity (3)
    A sourdough doughnut brand identity - Graphic Identity
    Rebranding a solar disruptor taking on Big Energy - Graphic Identity
    Crafting a cosmetic accessories brand identity - Graphic Identity
    Clients in Graphic Identity (3)
    FULL PROOFFood | local
    SunstrataEnergy & Oil | local
    NesciiClothing & Accessories | local
    Learn more about Graphic Identity
  • Description
    We design and develop digital experiences that connect the dots between brand, functionality, and user experience. From websites to portals, our work is custom-built to embody the brand and do more of the heavy lifting. Beautiful interfaces. Clean code. Intuitive flows. Designed to serve the business and elevate the brand.
    Skills in Website Creation (11)
    Mobile App DesignCMS DevelopmentLanding Page DesignWebsite DevelopmentWebsite OptimizationWebsite DesignEcommerce Web DesignUI DesignUI UXWeb Design+1
    Works in Website Creation (2)
    Rebranding a solar disruptor taking on Big Energy - Website Creation
    A new website for Australia’s fastest-growing property developer  - Website Creation
    Clients in Website Creation (2)
    SunstrataEnergy & Oil | local
    GeoconConstruction | local
    Learn more about Website Creation
  • Description
    Photography, design, and video production that connect, compel, and travel. We craft storytelling that’s built on strategy and designed to shift how people see, feel, and talk about your brand. From brand films to campaign visuals, we craft creative that ladders back to the brand, polished in execution, and designed to move people.
    Skills in Video Production (8)
    Music ProductionMusic Video ProductionClient Interview VideoCommercial Video ProductionCreative PhotographyFilm ProductionVideo ProductionCorporate Video
    Work in Video Production (1)
    A government creative campaign for DoHAC - Video Production
    Client in Video Production (1)
    Department of Health, Disability and AgeingPolitical Organization | national
    Learn more about Video Production
  • Description

    No description provided for this service.

    Skills in Motion Design (10)
    Motion DesignGraphic DesignLogo Graphic DesignBranding Graphic DesignClip Motion DesignLogo Motion DesignMotion Graphic DesignMotion PictureAnimationColors and typography
    Works in Motion Design (2)
    A government creative campaign for DoHAC - Motion Design
    Rebranding a solar disruptor taking on Big Energy - Motion Design
    Clients in Motion Design (2)
    Department of Health, Disability and AgeingPolitical Organization | national
    SunstrataEnergy & Oil | local
    Learn more about Motion Design
  • Description

    No description provided for this service.

    Skills in Packaging (12)
    Brand ArchitecturePackagingPrice Packaging StrategyTypographyFood PackagingCreative PackagingCustom PackagingBeverage PackagingSustainable PackagingE-Commerce Packaging+2
    Learn more about Packaging
  • Description

    No description provided for this service.

    Skills in Photography (11)
    PhotographyPR CampaignsMusic ProductionBrand StorytellingPhoto ShootingClient Interview VideoEvent PhotographyMusic Video ProductionPhotoshootMusic Video Production+1
    Work in Photography (1)
    A sourdough doughnut brand identity - Photography
    Client in Photography (1)
    FULL PROOFFood | local
    Learn more about Photography
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Team

10 members in Mude's team

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Details

  • HeadquarterMude | Brand & Creative Agency, Queen St, Glebe NSW, Australia
  • Mude | Brand & Creative Agency, Moore Street, Canberra ACT, Australia