Novel Vision
https://novelvision.pl/
Novel Vision is a Warsaw-based web development studio founded by Łukasz Lipski and Yurii Vorotnyy, specializing in Next.js migrations, performance optimization, and headless e-commerce. We help small and mid-sized businesses, especially service companies running active Google Ads campaigns, replace slow WordPress sites with fast, conversion-focused Next.js builds. We also partner with non-technical founders to turn early-stage product ideas into working mobile apps and digital platforms. Our core insight: a slow, poorly structured website doesn't just look dated, it quietly raises your Google Ads costs (through lower Quality Scores) and loses conversions you're already paying to attract. We fix that at the source, rebuilding sites in Next.js for sub-1-second load times, restructuring page architecture around what your own data shows actually converts, and setting up SEO from day one instead of retrofitting it later. What sets us apart: Direct access, no account managers. You work straight with the developers building your project, people who understand both the tech and the business side. Data over guesswork. We analyze your Google Ads and Analytics data before recommending anything, and we'll tell you honestly when a migration isn't worth it yet. Fast turnaround. Websites in about 2 months, mobile apps in 3–4, often starting the day after you approve the scope. No lock-in. You get full source code and ownership. If you ever want to leave, you can, with everything intact. Real results, not promises. Clients like LaserCamp (+164% conversions, -42% CPA, +62% organic traffic) and FrameRent (doubled rental revenue) back this up with numbers, not testimonials alone. For founders building mobile apps or digital products, we handle the full journey, from branding and UX to cross-platform development in React Native, so you get one team instead of juggling four different vendors. Every client we've worked with so far has come through referrals from other satisfied clients. No review yetBe the first to write one
Services
9 services offered by Novel Vision
Description SEO We build search visibility into your site's architecture from day one, not as an afterthought once the site is already live. Most businesses build a site, launch it, and only think about SEO afterward, at which point fixing it means rebuilding page structure, URLs, and metadata that should have been right from the start. We do the opposite: page hierarchy, metadata, and internal linking are planned before a single page goes live, with each URL owning exactly one keyword intent so pages compete with Google, not with each other. Because we build in Next.js, sites also start from a technical advantage most WordPress sites can't match: sub-1-second load times, clean semantic markup, and Lighthouse scores in the 90+ range across performance, SEO, and best practices. Speed and structure aren't separate from SEO, they're a core part of it, since Google's ranking and Quality Score algorithms both reward fast, well-organized sites. What this looks like in practice: Full site architecture and metadata planned around real search intent before development starts (for example, 41 dedicated SEO subpages for one client) Structured data (JSON-LD, FAQ schema) implemented correctly rather than bolted on Content and page structure built to be understood by both traditional search engines and newer AI-driven answer engines (ChatGPT, Gemini, and similar), since more customers now search there too No cannibalization between pages competing for the same keyword Results speak for themselves: one client saw organic traffic grow by 62% after we rebuilt their site architecture around this approach, and another was found organically by an international customer who hadn't been reachable through paid channels before. We don't run generic "SEO audits" disconnected from the site itself. Because we build the site and the SEO structure together, there's no handoff gap where things get lost.
Learn more about SEODescription Full applications built in Next.js, not static pages with widgets bolted on. If you need booking systems, payment integrations, dashboards, or anything WordPress plugins can't reliably handle, we build it as a proper app: fast, secure, and connected to whatever tools you already use (CRM, analytics, payment processors) without artificial platform limits.
Learn more about Web ApplicationDescription Custom software built around your actual workflow, not a generic template. Whether it's a CRM, an internal tool, or a system connecting APIs your business already depends on, we scope it through a short discovery phase first, then build it as a real application with no plugin-based shortcuts. Hourly (€35/h) or fixed-price billing, full source code and ownership handed over on completion.
Learn more about Software DevelopmentDescription Conversion-focused websites built in Next.js, live in about 2 months, often starting the day after you approve scope. We start with your Google Ads and Analytics data to design a structure around what actually drives revenue, not just what looks good. Sub-1-second load times as standard, which also improves your Google Ads Quality Score and lowers cost-per-click. One client saw a 164% increase in conversions and a 42% drop in cost-per-acquisition after migrating.
Learn more about Website CreationDescription We connect your website to the email marketing platform of your choice, whether that's Klaviyo, Mailchimp, ActiveCampaign, or a custom solution, so that lead capture, abandoned cart flows, and customer segmentation actually work the way they're supposed to. Most WordPress sites rely on plugins that break, conflict with each other, or simply can't pass the right data to your email tool in real time. Because we build on Next.js, your site functions as a full application: forms, purchase events, and user behavior connect directly to your email platform via API, with no plugin conflicts and no missing data. This means: Signups and form submissions sync instantly, with zero spam-bot noise clogging your list E-commerce triggers (cart abandonment, purchase confirmations, win-back flows) fire reliably, since your headless commerce backend talks directly to your ESP You're not locked into whatever email tool your site builder supports. If you want to switch platforms later, the integration moves with you We don't write your email copy or manage your campaigns. What we do is make sure the pipe between your site and your email tool never leaks data or breaks silently, so your marketing team can trust the numbers they're working from.
Learn more about Email MarketingDescription We build and modernize online stores that are built to convert, not just to process transactions. Many service and product businesses running e-commerce on WordPress-based platforms (WooCommerce) or older versions of PrestaShop hit the same wall: growing traffic, flat or declining sales, slow page loads that quietly raise ad costs and drive customers away before they check out. We fix this at the architecture level, not with another plugin. Depending on your situation, that can mean: Headless frontend, existing backend: Keep your current commerce platform (PrestaShop, WooCommerce, etc.) as the backend, but replace the slow, plugin-heavy frontend with a fast Next.js storefront. Lower cost, faster to ship, and immediately solves the speed problem. Full headless commerce: Migrate to a modern, self-hosted commerce backend (like Medusa) paired with a Next.js frontend and a payment processor like Stripe. This gives you full control over both performance and cost, without the percentage-of-revenue surcharges that platforms like Shopify charge once you scale past a certain volume. CMS layer, only if you need it: We don't add a headless CMS on top of your store by default. If you're not editing content frequently, it's unnecessary complexity and cost. We'll tell you honestly if you don't need it. We work with WooCommerce, PrestaShop, Medusa, Saleor, and Shopify, and we'll walk you through the real tradeoffs (cost, control, vendor lock-in) for your specific volume and budget rather than pushing whichever platform we're most comfortable with. The result: an online store that loads in under a second, feeds accurate data to your ads and analytics, and doesn't quietly eat your margins through platform fees or lost conversions.
Learn more about E-commerceDescription Behind every site we build is a team with 16 years of combined design and development experience, and that shows up most clearly in how we handle visual identity. We don't hand you a template and call it branding. When a business comes to us with an inconsistent visual identity (a restaurant that looks different on its website than it does in person, for example) we build a design system from the ground up: logo work, color and typography systems, and visual guidelines that stay consistent across every touchpoint, not just the homepage. This isn't outsourced to a separate design agency and then handed off. The same team that designs your brand identity builds the site around it, so nothing gets lost in translation between "how it looks" and "how it works." For photography and video, we coordinate professional shoots as part of the project itself, so you're not left filling a beautifully designed site with stock photos that undercut it. Our approach to imagery: AI-generated visuals have their place (abstract backgrounds, decorative elements, anything that doesn't need to represent something real) but never for people, your team, or proof of results. Those are always real photos, because a design system is only as trustworthy as what's behind it. The result is a brand that looks and feels like one thing everywhere your customers encounter it: on your site, in your ads, in person.
Learn more about Graphic DesignDescription We build cross-platform mobile apps in React Native, covering both iOS and Android from a single codebase, so you're not paying for two separate native builds. From idea to App Store and Google Play in roughly 3–4 months. Includes UX design, development, and launch, billed hourly for flexibility or fixed-price if you prefer cost certainty. One client went from concept to 4,000+ users in 3 months for under €9,300.
Learn more about Mobile AppDescription Ongoing site management and small changes after launch: content updates, security patches, and monitoring for newly disclosed vulnerabilities (CVE tracking), so your site doesn't quietly become a security risk. Most small change requests are turned around within 24 hours, and rates stay fixed for existing clients rather than increasing over time.
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- HeadquarterGenerała Władysława Sikorskiego 74, 05-082 Janów, Poland