Odduel
Creative and technology agency in Barcelona and São Paulo. Built to win.
Nobody remembers second. Odduel is a full-service creative and technology agency in Barcelona and São Paulo for companies that play to lead their market. Branding and visual identity, web design and development, e-commerce, app and AI development, content and digital marketing: everything a customer sees before they choose, made so they choose you. Built to win. Judge us by what we make: odduel.com 12 people in their team
Speaks English, French, Spanish, German, Italian... See more
5 projects in their portfolioWorks remotely across the globe
Sortlist member since 2026
Founded in 2025
Services
14 services offered by Odduel
Description Brand strategy and identity for companies that need to be recognised and preferred. We work out where you stand against competitors, then build the name, the voice and the visual identity on that position: logo system, colours, type, imagery. It ends with brand guidelines written to be used, by your own people and by outside suppliers. The price, the scope and the dates are agreed in writing before any design, and you keep the source files.Skills in Branding & Positioning (9) NamingCorporate BrandingLogo DesignVisual IdentityBrandingBrand Identity DesignBrand StrategyBrand PositioningBrand GuidelinesWorks in Branding & Positioning (5) Clients in Branding & Positioning (4) Odduel CreatorsMarketing & Advertising | internationalTorto CozinhaRestaurants | localRainbow ConspiracyMusic | internationalThe Sugar Coated CultRetail | international
Learn more about Branding & PositioningDescription UX and UI design for websites and digital products. We start with the people who use them: interviews, analytics, a review of competitors. From there come the user journeys, wireframes and a clickable prototype you can put in front of real users before a line of code is written. The finished interface arrives with a design system and developer specifications, and we stay available to whoever builds it.Skills in Ergonomy (UX/UI) (11) Interface DesignUsability TestingWeb PrototypingUX DesignUser ExperienceInteraction DesignUI DesignUser Interface DesignUX ResearchWireframing+1Work in Ergonomy (UX/UI) (1) Client in Ergonomy (UX/UI) (1) The Sugar Coated CultRetail | international
Learn more about Ergonomy (UX/UI)Description Custom websites on WordPress, designed page by page for your brand and built so your team can edit them without a developer. Structure and content are planned around what the site has to achieve commercially. Fast loading, clean metadata, structured data and analytics are part of the build, and so are extra language versions when you sell in several markets. Redesigns start with an audit, and every old address is redirected so the rankings you have are not lost.Skills in Website Creation (9) Responsive WebsiteWebsite DevelopmentWebsite RedesignWordPress Web DesignMultilingual WebsiteWordpress DevelopmentWebsite DesignWeb DesignWebsite CreationWorks in Website Creation (2) Clients in Website Creation (2) Odduel CreatorsMarketing & Advertising | internationalNothing To EatRestaurants | local
Learn more about Website CreationDescription Online store design and development on WooCommerce or Shopify, chosen to suit your catalogue and the way you run orders. We organise the catalogue and the path to purchase, design product pages that answer a buyer's doubts and make the checkout short. Payments, shipping and tax are configured per market, and stock, orders, CRM and email are linked to the store. After launch, each checkout step is tracked so it can be improved.Skills in E-commerce (8) E-commerceeCommerce DevelopmentShopifyWooCommerceeCommerce DesignEcommerce Web DesignEcommerce Web DevelopmentEcommerce WebsiteWork in E-commerce (1) Review in E-commerce (1) Paulo PolessoClient in E-commerce (1) The Sugar Coated CultRetail | international
Learn more about E-commerceDescription Web application development: customer platforms, portals, dashboards and internal tools that work in the browser. We agree what the first version must do to prove its worth, design and test its interface, then develop in short cycles with a review at the end of each. Once it is in use, usage data decides what gets built next.Skills in Web Application (6) Web ApplicationWeb DevelopmentDashboard DesignMVP DevelopmentWeb App DesignWeb Application Development
Learn more about Web ApplicationDescription iOS and Android app development, through to publication in the App Store and Google Play. Discovery comes first: who will use the app, what process it supports, which systems it must talk to. Scope, cost and timetable for version one are then fixed in writing. Users test the design before development starts, and testing, release and later updates are included in how we work.Skills in Mobile App (5) Mobile AppMobile App PublishingMobile App DevelopmentMobile App DesignMobile App UI Design
Learn more about Mobile AppDescription AI development for products and operations. A workshop with the people who know your processes identifies where AI would pay for itself. A prototype then tests the best candidate on your own cases before you commit to a full build. Typical work: assistants and smart search inside an application, recommendations, content generation, automation of repetitive tasks, and AI connected to your documents and systems. After launch we keep watch on output quality, running cost and data protection.Skills in Artificial Intelligence (6) AI DevelopmentArtificial IntelligenceAI StrategyGenerative AIAI AgentsConversational AI
Learn more about Artificial IntelligenceDescription AI video production for brands: brand films, product videos and adverts made largely with AI and finished by people, for less money and time than a shoot with a crew. We write the script, define the look, direct, edit and grade. One master produces every cut, size, subtitle and language version your channels need, with motion graphics, voice-over and matching imagery. If the idea needs a camera, we shoot it.Skills in Video Production (12) Motion GraphicsVideo EditingProduct VideoSocial Media Video ProductionCommercial Video ProductionMarketing Video ProductionVideo ProductionVideo AdvertisingCorporate VideoBranded Video+2Work in Video Production (1) Client in Video Production (1) The Sugar Coated CultRetail | international
Learn more about Video ProductionDescription Social media management from plan to report. We choose the channels with you, define the audience and themes, and build a publishing calendar tied to what the business wants to achieve. Our team makes the posts, reels, stories and short videos, publishes them, and answers comments and messages in your tone. Nothing is published before you approve the calendar, your accounts remain yours, and each month you receive the figures: reach, engagement, traffic, sales.Skills in Social Media (9) Social MediaSocial Media StrategySocial Media ManagementSocial Media MarketingSocial Media CampaignSocial Media ContentSocial Media DesignSocial Media PlanningCommunity Management
Learn more about Social MediaDescription Influencer marketing run end to end. We find creators whose audience matches your customers, negotiate, brief them, handle contracts and disclosure rules, and follow the campaign through. The content they make can also be used on your own channels and in your adverts. Results are reported monthly against targets set before the campaign begins.Skills in Influencer Marketing (6) Influencer MarketingSocial Media InfluencerInfluencer StrategyInfluencer SelectionInfluencer Content ProductionInfluencer sourcing
Learn more about Influencer Marketing
Team
12 members in Odduel's team
StoryOdduel was founded in Barcelona in 2025, with a second office in São Paulo, for companies that intend to lead their market. Here strategy, design and technology are planned together from the first day.
Reviews
1 review for Odduel
5/5
(1 reviews)
PP
Paulo PolessoFounder at The Sugar Coated Cult
ServiceE-commerce
SectorE-commerce
Team1 - 10
What was the objective behind your collaboration?The Sugar Coated Cult lived in our heads for a long time. We needed someone to turn it into a real brand people could see, touch and buy, with a store ready to sell from day one.
What did you enjoy the most during your collaboration?Odduel got it from the first conversation. They didn’t water the idea down; they made it bigger and sharper than we had imagined. Seeing our products, the packaging and the store come together was a real “this is it” moment. The store looks like us and makes people want to be part of the cult, and the orders started coming in. It feels like a brand that was always meant to exist.
Are there any areas for improvements?Honestly, nothing major. We’d just have loved to start sooner.
Paulo Polesso recommends this agency
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Contact
Contact details of Odduel
Details
- HeadquarterGran Via de les Corts Catalanes, 992, 08018 Barcelona, Spain
- Odduel - Rua Ribeiro de Barros - Lapa, São Paulo, Brazil