Find providers
What service?
What service?
Operad cover
Operad logo

Operad

claimed-flag
Tel Aviv-Yafo, Israel
Smart Online Marketing
Operad is a smart online marketing company specializing in eCommerce, performance and measurement. We create and execute digital strategies and effective user acquisition funnels using a tailored mix of search marketing (highly complex technical SEO & meticulous PPC management), surgical social media campaigns, advanced web analytics, and conversion rate optimization (CRO). All activities are tracked and monitored in real time using our Advanced Web Analytics dashboard and optimized to maximize ROI.
25 people in their team
Speaks Hebrew, English
13 projects in their portfolio
Works remotely across the globe
Sortlist member since 2021
Founded in 2008
2 awards conferred
5/5
(5 reviews)

Services

14 services offered by Operad

Service name
Experience level
Related reviews
Starting from
  • Description
    RESEARCH & STRATEGY • Thorough market research based on The client’s market, products, services and expertise o Competitor analysis (direct and indirect) o Relevant search result features & search platforms o Trends & seasonality analysis around The client’s core terms o Using Google Search Ads PPC data (if available) o Analyzing audience pain points vs The client’s USPs o Benchmarking visibility in search results for branded search terms • Thorough KW & topic research – decided together based on strategy and marketing needs o Demand volume around each selected topic o Identifying and segmenting user needs o Mapping all common questions around each topic cluster o Analyzing user intent types o SERP analysis - Local Pack, Images, Videos, Reviews, People Also Ask, Ads • Defining an impactful organic strategy based on the research o Defining our targeted forms of user intent with matching query types and deriving a work plan to build relevancy on the site for those intents (via structure, content etc.) o Defining visibility targeting - features and platforms • Deciding on a number of topics and sub-topics (cluster content) • Recommending a topic cluster structure according the user intent found on the research – this includes providing a relevant graph for visual mapping of the content worlds and topic clusters. TOPIC CLUSTERS • Existing content audit o Mapping all existing content - what do we already have o Where is it located on the website – structure, hierarchy o How well it performs – rankings, traffic, contribution to conversions o Which user intent it addresses o What are we missing to complete the selected cluster o Technical - cannibalization, duplications , crawling & indexing • Creating detailed user intent-based content briefs (according to the agreed content plan) o Defining a new content page UX/UI proto-type (based on need, involving a designer on The client’s side) o Elaborated explanations for each topic and sub-topic o Merging existing content and redirecting old content o Removing redundant content o Guiding the writers based on the findings o Defining an internal and external linking strategy o On-page optimization o Rich content recommendations (visuals, infographics, charts, videos) • Content QA o Operad to get the materials from The client’s in-house /external writers o Reviewing and improvement iterations based on need o Repeat until ready to go live o QA for live version (crawling, indexing, on-page optimization) • Reporting o Data studio dashboard, divided by topic o KW monitoring injected to GDS • Distribution – recommendations for utilizing The client’s digital assets to spread the word and help get Google’s attention, traffic, engagement etc. o Social media recommendations o Forums (Reddit, Quora) o Company newsletter o Anywhere The client’s target audience is located and we have access to • Iterations & Improvements o What didn’t work - why o What did work - how can we leverage it o Improve our footprint on rich results o Analyzing new data gathered on Google Search Console and deriving actionable insights for content improvement o QA, performance tracking, rinse and repeat TECHNICAL HEALTH & INFRASTRUCTURE: • Serving & rendering tests and recommendations • Crawling & indexing management: o Robots.txt o URL parameters management o Duplication management o Pagination management o Sitemaps • Recovering external links to non-existent or error pages • Improving site speed & Core Web Vitals • Mobile compatibility testing & recommendations INFORMATION ARCHITECTURE & WEBSITE HIERARCHY • Categorization, based on research findings & Strategy: o Category refinement o New category opportunities • Develop the information architecture for the site: o Navigation menus o Sub-categorization o Internal linking strategy • Page structure for each page type (Category, service, content etc.) • Manage content topic-sub-topic relationships • Manage category-service relationship • Manage hierarchy signals (breadcrumbs etc.) accordingly ON-PAGE & SERP VISIBILITY: • META data optimization based on research • Recommendations for image & video optimization (Google Images, YouTube) • Headings and content guidelines • Service page optimization for featured snippets in SERP • Structured data implementation for better visibility in SERP • Optimizing brand visibility in SERP MONITORING: • META data updates to maximize CTR according to performance • New sections / pages opportunity monitoring • Server responses monitoring • Overall technical health monitoring and management MONTHLY REPORTING: • Comprehensive Google Data Studio reporting on organic performance considering the client’s KPIs, accompanied by analysis & insight on the activity progress and issues • Performance measurement based on predefined KPIs, decided along with The client
    Skills in SEO (16)
    SEOInfographic DesignLocal SEOSEO Mobile OptimizationOn-Page SEOSEO AnalyseTech SEOXingYoutube AdvertisingPay Per Click+6
    Works in SEO (12)
    Technical SEO & Content Strategy / Western Digital - SEO
    Technical SEO & Content Strategy // Taboola - SEO
    Professional SEO Consultancy // Wix - SEO
    Complete Digital Marketing Services // Keter - SEO
    Clients in SEO (4)
    Western DigitalTechnology Hardware & Equipment | international
    TaboolaMarketing & Advertising | international
    WixMarketing & Advertising | international
    KeterRetail | international
    Learn more about SEO
  • Description
    The service includes • Profiling and creating relevant audiences based on pre-defined buyer personas to fit the client’s different customer profiles (taking into account socioeconomic status, geo-location, shopping habits, fields of interest, age groups, search terms, user intent, gender, life events, relevant blogosphere etc.) • Campaigns' concept & setup on the following platforms: o Google Ads o Facebook ads (including Instagram) o Native ad platforms (Taboola, OutBrain) o Any Other paid platform needed and agreed upon with the client • Professional daily campaign optimization based on analytics metrics, conversions, ROI, ROAS, CPA etc. • Reporting: o Daily automatic performance Dashboard o Monthly Report with activity summary and action items for following activity.
    Skills in Online Advertising (10)
    Native AdvertisingFacebook AdsInstagram AdvertisingDigital OnlineOnline AdOnline ContentOnline PresenceOnline RetailOnline SEOOnline Video
    Works in Online Advertising (11)
    Technical SEO & Content Strategy // Taboola - Online Advertising
    Paid Campaigns Management // Royal Caribbean - Online Advertising
    Complete Digital Marketing Services // Keter - Online Advertising
    Complete Digital Marketing Services // Maytronics - Online Advertising
    Review in Online Advertising (1)
    Ido Bracha
    Clients in Online Advertising (4)
    TaboolaMarketing & Advertising | international
    Royal CaribianTravel & Leisure | international
    KeterRetail | international
    MaytronicsRetail | international
    Learn more about Online Advertising
  • Description

    No description provided for this service.

    Skills in Content Strategy (3)
    Web ContentContent AdvertisingOnline Content
    Works in Content Strategy (12)
    Technical SEO & Content Strategy / Western Digital - Content Strategy
    Technical SEO & Content Strategy // Taboola - Content Strategy
    Professional SEO Consultancy // Wix - Content Strategy
    Complete Digital Marketing Services // Keter - Content Strategy
    Clients in Content Strategy (4)
    Western DigitalTechnology Hardware & Equipment | international
    TaboolaMarketing & Advertising | international
    WixMarketing & Advertising | international
    KeterRetail | international
    Learn more about Content Strategy
  • Description

    No description provided for this service.

    Skills in Data Consulting (2)
    Data MiningData Analysis
    Works in Data Consulting (13)
    Technical SEO & Content Strategy / Western Digital - Data Consulting
    Technical SEO & Content Strategy // Taboola - Data Consulting
    Paid Campaigns Management // Royal Caribbean - Data Consulting
    Professional SEO Consultancy // Wix - Data Consulting
    Clients in Data Consulting (4)
    Western DigitalTechnology Hardware & Equipment | international
    TaboolaMarketing & Advertising | international
    Royal CaribianTravel & Leisure | international
    WixMarketing & Advertising | international
    Learn more about Data Consulting
  • Description

    No description provided for this service.

    Skills in E-commerce (4)
    EcommerceB2B eCommerceeCommerce MarketingEcommerce SEO
    Works in E-commerce (10)
    Paid Campaigns Management // Royal Caribbean - E-commerce
    Complete Digital Marketing Services // Keter - E-commerce
    Complete Digital Marketing Services // Maytronics - E-commerce
    Digital Marketing // Strategy & Management - WHN - E-commerce
    Clients in E-commerce (4)
    Royal CaribianTravel & Leisure | international
    KeterRetail | international
    MaytronicsRetail | international
    Women's Health NetworkHospitals & Healthcare | international
    Learn more about E-commerce
  • Description

    No description provided for this service.

    Works in Web analytics/Big data (5)
    Technical SEO & Content Strategy // Taboola - Web analytics/Big data
    Complete Digital Marketing Services // Keter - Web analytics/Big data
    Complete Digital Marketing Services // Maytronics - Web analytics/Big data
    Paid Campaigns Management // Yves Rocher - Web analytics/Big data
    Clients in Web analytics/Big data (4)
    TaboolaMarketing & Advertising | international
    KeterRetail | international
    MaytronicsRetail | international
    Yves RocherE-commerce | national
    Learn more about Web analytics/Big data
  • Description

    No description provided for this service.

    Skills in Digital Strategy (3)
    Conversion Rate OptimizationData Driven MarketingOnline Marketing
    Works in Digital Strategy (6)
    Technical SEO & Content Strategy // Taboola - Digital Strategy
    Paid Campaigns Management // Royal Caribbean - Digital Strategy
    Complete Digital Marketing Services // Keter - Digital Strategy
    Complete Digital Marketing Services // Maytronics - Digital Strategy
    Clients in Digital Strategy (4)
    TaboolaMarketing & Advertising | international
    Royal CaribianTravel & Leisure | international
    KeterRetail | international
    MaytronicsRetail | international
    Learn more about Digital Strategy
  • Description

    No description provided for this service.

    Skills in Advertising (1)
    Search Marketing
    Works in Advertising (2)
    Complete Digital Marketing Services // Keter - Advertising
    Complete Digital Marketing Services // Maytronics - Advertising
    Clients in Advertising (2)
    KeterRetail | international
    MaytronicsRetail | international
    Learn more about Advertising
  • Description

    No description provided for this service.

    Works in Media Planning (2)
    Complete Digital Marketing Services // Keter - Media Planning
    Complete Digital Marketing Services // Maytronics - Media Planning
    Clients in Media Planning (2)
    KeterRetail | international
    MaytronicsRetail | international
    Learn more about Media Planning
  • Description

    No description provided for this service.

    Skills in Web Application (1)
    Web Content
    Learn more about Web Application
In need of one of those services?

Ask Operad for a quote and get a reply in no time.

Team

25 members in Operad's team

StoryWe are a collective of professionals, with more than 13 years experience in targeting relevant users worldwide. We specialize in data-based online marketing, eCommerce, performance, measurement, complex SEO and content strategy. We see ourselves as partners, not just service providers. We make sure we understand yo
Easily get in touch with Operad’s team

Send them a message and get a reply in no time.

Awards

Operad was awarded 2 times

Facebook Partner2017-01-01
Google Partner2012-12-31

Reviews

5 reviews for Operad

5/5
(5 reviews)
IB
Ido BrachaData & Analytics Manager at Pelephone Communications
ServiceOnline Advertising
5/5

Operad implements well-experienced support solutions that have proven to help the marketing teams understand their outcomes. Listening to their customer's needs and professional in their approach, they're great to work with.

ServiceOnline Advertising
TM
Tanya MishlovskiGlobal Digital Manager at Maytronics
5/5
Verified review

Internal stakeholders are pleased with Operad’s contributions to the project, noting their satisfaction with the results. Throughout the project, the team has been dedicated to providing solutions, going above and beyond to deliver.

OP
Orr PelessDigital Marketing Manager at Start-Up Nation Central
5/5
Verified review

Operad is a reliable and trustworthy partner that gives sound advice even if it hurts them financially. Their professionalism and dedication are impressive. They constantly ask questions to ensure the project’s long-term success. Ultimately, their team is personable, talented, and communicative.

Worked with Operad?

Share your experience with us.

Write a review

Contact

Contact details of Operad

Details

  • HeadquarterSoncino St 16, Tel Aviv-Yafo, Israel