Operad

Tel Aviv-Yafo, Israel

Smart Online Marketing

Operad is a smart online marketing company specializing in eCommerce, performance and measurement. We create and execute digital strategies and effective user acquisition funnels using a tailored mix of search marketing (highly complex technical SEO & meticulous PPC management), surgical social media campaigns, advanced web analytics, and conversion rate optimization (CRO). All activities are tracked and monitored in real time using our Advanced Web Analytics dashboard and optimized to maximize ROI.

25 people in their team

Speaks English, Hebrew

13 projects in their portfolio

Works remotely across the globe

Sortlist member since 2021

Founded in 2008

2 awards conferred

5/5

(5 reviews)

Services

14 services offered by Operad

Description
RESEARCH & STRATEGY
• Thorough market research based on The client’s market, products, services and expertise
o Competitor analysis (direct and indirect)
o Relevant search result features & search platforms
o Trends & seasonality analysis around The client’s core terms
o Using Google Search Ads PPC data (if available)
o Analyzing audience pain points vs The client’s USPs
o Benchmarking visibility in search results for branded search terms

• Thorough KW & topic research – decided together based on strategy and marketing needs
o Demand volume around each selected topic
o Identifying and segmenting user needs
o Mapping all common questions around each topic cluster
o Analyzing user intent types
o SERP analysis - Local Pack, Images, Videos, Reviews, People Also Ask, Ads
• Defining an impactful organic strategy based on the research
o Defining our targeted forms of user intent with matching query types and deriving a work plan to build relevancy on the site for those intents (via structure, content etc.)
o Defining visibility targeting - features and platforms

• Deciding on a number of topics and sub-topics (cluster content)

• Recommending a topic cluster structure according the user intent found on the research – this includes providing a relevant graph for visual mapping of the content worlds and topic clusters.

TOPIC CLUSTERS
• Existing content audit
o Mapping all existing content - what do we already have
o Where is it located on the website – structure, hierarchy
o How well it performs – rankings, traffic, contribution to conversions
o Which user intent it addresses
o What are we missing to complete the selected cluster
o Technical - cannibalization, duplications , crawling & indexing

• Creating detailed user intent-based content briefs (according to the agreed content plan)
o Defining a new content page UX/UI proto-type (based on need, involving a designer on The client’s side)
o Elaborated explanations for each topic and sub-topic
o Merging existing content and redirecting old content
o Removing redundant content
o Guiding the writers based on the findings
o Defining an internal and external linking strategy
o On-page optimization
o Rich content recommendations (visuals, infographics, charts, videos)

• Content QA
o Operad to get the materials from The client’s in-house /external writers
o Reviewing and improvement iterations based on need
o Repeat until ready to go live
o QA for live version (crawling, indexing, on-page optimization)

• Reporting
o Data studio dashboard, divided by topic
o KW monitoring injected to GDS

• Distribution – recommendations for utilizing The client’s digital assets to spread the word and help get Google’s attention, traffic, engagement etc.
o Social media recommendations
o Forums (Reddit, Quora)
o Company newsletter
o Anywhere The client’s target audience is located and we have access to
• Iterations & Improvements
o What didn’t work - why
o What did work - how can we leverage it
o Improve our footprint on rich results
o Analyzing new data gathered on Google Search Console and deriving actionable insights for content improvement
o QA, performance tracking, rinse and repeat
TECHNICAL HEALTH & INFRASTRUCTURE:
• Serving & rendering tests and recommendations
• Crawling & indexing management:
o Robots.txt
o URL parameters management
o Duplication management
o Pagination management
o Sitemaps
• Recovering external links to non-existent or error pages
• Improving site speed & Core Web Vitals
• Mobile compatibility testing & recommendations

INFORMATION ARCHITECTURE & WEBSITE HIERARCHY
• Categorization, based on research findings & Strategy:
o Category refinement
o New category opportunities
• Develop the information architecture for the site:
o Navigation menus
o Sub-categorization
o Internal linking strategy
• Page structure for each page type (Category, service, content etc.)
• Manage content topic-sub-topic relationships
• Manage category-service relationship
• Manage hierarchy signals (breadcrumbs etc.) accordingly

ON-PAGE & SERP VISIBILITY:
• META data optimization based on research
• Recommendations for image & video optimization (Google Images, YouTube)
• Headings and content guidelines
• Service page optimization for featured snippets in SERP
• Structured data implementation for better visibility in SERP
• Optimizing brand visibility in SERP

MONITORING:
• META data updates to maximize CTR according to performance
• New sections / pages opportunity monitoring
• Server responses monitoring
• Overall technical health monitoring and management

MONTHLY REPORTING:
• Comprehensive Google Data Studio reporting on organic performance considering the client’s KPIs, accompanied by analysis & insight on the activity progress and issues
• Performance measurement based on predefined KPIs, decided along with The client
Skills in SEO (19)
seovideo seogoogle seotech seolocal seoseo auditmobile seoonline seoon page seowhite hat seo+9
Works in SEO (12)
Clients in SEO (12)
Yves RocherE-commerce | national
TaboolaMarketing & Advertising | international
WixMarketing & Advertising | international
Western DigitalTechnology Hardware & Equipment | international
Learn more about SEO
Description
The service includes
• Profiling and creating relevant audiences based on pre-defined buyer personas to fit the client’s different customer profiles (taking into account socioeconomic status, geo-location, shopping habits, fields of interest, age groups, search terms, user intent, gender, life events, relevant blogosphere etc.)
• Campaigns' concept & setup on the following platforms:
o Google Ads
o Facebook ads (including Instagram)
o Native ad platforms (Taboola, OutBrain)
o Any Other paid platform needed and agreed upon with the client
• Professional daily campaign optimization based on analytics metrics, conversions, ROI, ROAS, CPA etc.
• Reporting:
o Daily automatic performance Dashboard
o Monthly Report with activity summary and action items for following activity.
Skills in Online Advertising (10)
online seodigital onlineonline adonline contentonline retailonline presenceonline videoFacebook AdsPublicidad instagramPublicidad nativa
Works in Online Advertising (11)
Review in Online Advertising (1)
Ido Bracha
Clients in Online Advertising (11)
MaclocksTechnology Hardware & Equipment | international
TaboolaMarketing & Advertising | international
Royal CaribianTravel & Leisure | international
MaytronicsRetail | international
Learn more about Online Advertising
Description
No description provided for this service.
Skills in Content Strategy (4)
content advertisingmedia contentweb contentonline content
Works in Content Strategy (12)
Clients in Content Strategy (12)
Western DigitalTechnology Hardware & Equipment | international
MaytronicsRetail | international
KeterRetail | international
Women's Health NetworkHospitals & Healthcare | international
Learn more about Content Strategy
Description
No description provided for this service.
Skills in Data Consulting (5)
datadata analysisData Miningdata miningdata driven
Works in Data Consulting (13)
Clients in Data Consulting (13)
TaboolaMarketing & Advertising | international
WixMarketing & Advertising | international
Western DigitalTechnology Hardware & Equipment | international
Royal CaribianTravel & Leisure | international
Learn more about Data Consulting
Description
No description provided for this service.
Skills in E-commerce (5)
ecommerce marketingecommerceb2b ecommerceecommerce seoeconomy scale
Works in E-commerce (10)
Clients in E-commerce (10)
Royal CaribianTravel & Leisure | international
MaytronicsRetail | international
KeterRetail | international
Women's Health NetworkHospitals & Healthcare | international
Learn more about E-commerce
Description
No description provided for this service.
Works in Web analytics/Big data (5)
Clients in Web analytics/Big data (5)
TaboolaMarketing & Advertising | international
MaytronicsRetail | international
KeterRetail | international
DavidShieldInsurance | international
Learn more about Web analytics/Big data
Description
No description provided for this service.
Skills in Digital Strategy (3)
Data Driven MarketingOnline MarketingConversion Rate Optimization
Works in Digital Strategy (6)
Clients in Digital Strategy (6)
TaboolaMarketing & Advertising | international
Yves RocherE-commerce | national
Royal CaribianTravel & Leisure | international
MaytronicsRetail | international
Learn more about Digital Strategy
Description
No description provided for this service.
Skills in Advertising (1)
Search Marketing
Works in Advertising (2)
Clients in Advertising (2)
MaytronicsRetail | international
KeterRetail | international
Learn more about Advertising
Description
No description provided for this service.
Works in Media Planning (2)
Clients in Media Planning (2)
MaytronicsRetail | international
KeterRetail | international
Learn more about Media Planning
Description
No description provided for this service.
Skills in Web Application (1)
Web Content
Learn more about Web Application

Team

25 members in Operad's team

StoryWe are a collective of professionals, with more than 13 years experience in targeting relevant users worldwide. We specialize in data-based online marketing, eCommerce, performance, measurement, complex SEO and content strategy. We see ourselves as partners, not just service providers. We make sure we understand yo

Awards

Operad was awarded 2 times

Facebook Partner2017-1-1

Google Partner2012-12-31

Reviews

5 reviews for Operad

5/5

(5 reviews)

Ido BrachaData & Analytics Manager at Pelephone Communications

5/5

Operad implements well-experienced support solutions that have proven to help the marketing teams understand their outcomes. Listening to their customer's needs and professional in their approach, they're great to work with.

ServiceOnline Advertising

Nami ZuckerSales & Marketing Manger at Autoeurope Israel

5/5

Thanks to the efforts of Operad, the company's revenues went up 50% in 2019. Each member of the team from top to bottom is a professional and makes it easier for the car rental brokers to go about their work with the project.

Jeff MckinnonOwner at Healthcare Internet Marketing Firm

5/5

The company has seen significant gains in terms of conversion rates and campaign results. Operad is highly communicative, and they’ve exceeded the client’s expectations. Their resources are deeply integrated with the firm’s internal processes, working as a true part of the client’s management team.

Worked with Operad?

Share your experience with us.

Write a review

Contact

Contact details of Operad

Details

https://www.operad.com/

HeadquarterSoncino St 16, Tel Aviv-Yafo, Israel
London, UK
New York, NY, USA