Optima Design
We build brands people believe in. Since 1995, Optima has partnered with organisations to create brands that inspire confidence, build trust and deliver measurable growth. Based in the historic city of Lincoln, we work with businesses across the UK and around the world, bringing together brand strategy, graphic design, website design and development, SEO and digital marketing under one roof. Every organisation is different, which is why every project starts with listening. We take the time to understand your ambitions, your audience and the challenges you face before developing solutions built around your goals, not assumptions. By combining strategic thinking, creativity and technical expertise, we create connected brand experiences that strengthen reputations, engage audiences and deliver lasting results. Over the past three decades, we've worked with ambitious local businesses, national organisations, charities, international NGOs and government bodies, building long-term partnerships based on trust, collaboration and measurable success. Whether we're creating a new brand, developing a high-performing website, improving search visibility or delivering integrated marketing campaigns, everything we do is driven by one simple belief: great work starts with understanding your organisation and ends with results that make a genuine difference.
28 people in their team
Speaks English
12 projects in their portfolioWorks remotely across the globe
Sortlist member since 2022
Founded in 1995
6 awards conferredNo review yetBe the first to write one
Services
27 services offered by Optima Design
Description A strong brand is more than a logo. It's how people recognise you, understand what you stand for and decide whether they trust you. The strongest brands are built on clarity, consistency and a clear sense of purpose, creating meaningful connections that last. At Optima, we help organisations define what makes them different and how they should be positioned in the minds of their audience. Whether you're creating a new brand, evolving an established one or repositioning your organisation for the future, we develop the strategy, messaging and visual identity that provide a strong foundation for growth. Every organisation has its own story, ambitions and challenges. We take the time to understand what drives your business before creating a brand that feels authentic, communicates with confidence and works consistently across every touchpoint. The result is a brand that's distinctive, memorable and built to be believed in.Works in Branding & Positioning (6) Clients in Branding & Positioning (4) University of LincolnEducation | regionalAmberley Labels LtdWine & Spirits | nationalLincolnshire County CouncilGovernment & Administration | regionalBatemans BreweryBeverage | national
Learn more about Branding & PositioningDescription Your visual identity is more than a logo. It's how your organisation is recognised, remembered and understood across every interaction. A strong graphic identity creates consistency, builds trust and gives people confidence in your brand, wherever they encounter it. At Optima, we create distinctive visual identities that reflect who you are and what you stand for. From logos, colour palettes and typography to imagery, iconography and brand guidelines, every element is carefully considered to create a cohesive identity that works across print, digital and environmental applications. Whether you're launching a new organisation, refreshing an established brand or evolving your identity for the future, we create visual systems that are flexible, memorable and built to last. Every graphic identity is developed with your audience, your ambitions and your wider brand strategy in mind. The result is a visual identity that communicates with clarity, strengthens recognition and provides a consistent foundation for every touchpoint, helping your organisation stand out for all the right reasons.Skills in Graphic Identity (22) Graphic DesignBrand DesignBrand IdentityCorporate IdentityCorporate Identity DesignCorporate BrandingCreative Graphic DesignLogo DesignVisual IdentityCorporate Design+12Works in Graphic Identity (5) Clients in Graphic Identity (4) Uncle Henry'sFood | nationalHutchinsons - OmniaFarming | nationalLincoln MuseumNon-profit | localFoodcleanIndustrial Goods & Services | national
Learn more about Graphic IdentityDescription Great digital experiences don't happen by accident. They are carefully designed around the people using them. By combining ergonomics, user interface (UI) design and user experience (UX) design, we create intuitive, accessible and engaging digital experiences that help users achieve their goals with confidence. At Optima, we put your users at the heart of every project. We take the time to understand how people interact with your website, application or digital product, using research, insight and best practice to shape experiences that are simple to navigate, visually engaging and easy to use. From user journeys, wireframes and interface design to accessibility, usability testing and interaction design, every decision is made with the end user in mind. Good UX is good for business. A well-designed digital experience encourages engagement, improves accessibility, increases conversions and builds trust in your organisation. By combining UX, UI, web development and SEO, we create digital experiences that not only look great but perform seamlessly across every device and deliver meaningful results for both your users and your organisation.Skills in Ergonomy (UX/UI) (20) Ergonomy (UX/UI)User Experience OptimizationUX optimizationUX DesignUser ExperienceUser ResearchErgonomy (UX/UI)Interaction DesignUI DesignUI UX+10Works in Ergonomy (UX/UI) (3) Clients in Ergonomy (UX/UI) (3) World Trade OrganizationGovernment & Administration | internationalBatemans BreweryBeverage | nationalWorld Stroke OrganizationGovernment & Administration | international
Learn more about Ergonomy (UX/UI)Description Your website is often the first impression people have of your organisation. It should do more than look good. It should communicate your brand, create a seamless user experience and encourage people to take the next step with confidence. At Optima, we design and develop websites that balance creativity with performance. Every website is tailored to your organisation, your audience and your objectives, combining engaging design, intuitive navigation, accessibility and robust development to create an experience that works for both users and search engines. Whether it's a brochure website, ecommerce platform or bespoke web application, we build solutions that are secure, scalable and easy to manage. From discovery and planning through to design, development and launch, we work closely with you to ensure every website reflects your brand and supports your wider business goals. By bringing together strategy, design, development, SEO and digital marketing under one roof, we create websites that strengthen your online presence, build trust and deliver measurable results long after launch.Works in Website Creation (5) Clients in Website Creation (4) World Trade OrganizationGovernment & Administration | internationalBatemans BreweryBeverage | nationalFoodcleanIndustrial Goods & Services | nationalWorld Stroke OrganizationGovernment & Administration | international
Learn more about Website CreationDescription Design shapes the way people experience your brand. Every brochure, website graphic, exhibition stand, social media campaign or annual report is an opportunity to communicate who you are and reinforce what you stand for. Our designers create clear, engaging and effective visual communications that support your wider brand and business objectives. From printed literature and packaging to digital campaigns, corporate publications, advertising and environmental graphics, we produce creative work that combines strategic thinking with exceptional attention to detail. We work closely with our clients throughout every project, ensuring every piece of design is purposeful, consistent and aligned with the wider brand. The result is creative that not only captures attention but communicates clearly, builds trust and leaves people with confidence in your organisation.Skills in Graphic Design (20) Graphic DesignBanner AdvertisingBillboard DesignBrand DesignCreative Graphic DesignGraphic AdvertisingGraphic Chart DesignLogo Graphic DesignAdvertising Banners DesignBranding Graphic Design+10Works in Graphic Design (8) Clients in Graphic Design (4) Samworth BrothersFood | nationalUncle Henry'sFood | nationalHutchinsons - OmniaFarming | nationalLincoln MuseumNon-profit | local
Learn more about Graphic DesignDescription Successful digital marketing starts with a clear strategy. Without one, it's easy to invest time and budget into activity that looks busy but delivers little impact. At Optima, we help organisations make informed decisions, aligning digital activity with business objectives to create a clear path for sustainable growth. We work with you to understand your organisation, your audience, your competitors and the opportunities within your market. Using data, insight and experience, we develop digital strategies that prioritise the activity that will have the greatest impact, whether that's improving your website, strengthening your brand, increasing search visibility or delivering integrated marketing campaigns. Our strategies are practical, measurable and designed to evolve as your organisation grows. Rather than recommending every available channel, we focus on the right mix of activity to help you reach the right people, make better decisions and achieve meaningful, long-term results.Skills in Digital Strategy (21) Digital StrategyMarketing StrategyOnline MarketingWeb StrategyMedia StrategySocial Media StrategyDigital ConsultingDigital Marketing ConsultingDigital CampaignDigital Marketing+11Works in Digital Strategy (4) Clients in Digital Strategy (4) World Trade OrganizationGovernment & Administration | internationalBatemans BreweryBeverage | nationalFoodcleanIndustrial Goods & Services | nationalInternational Diabetes Federation (IDF)Non-profit | international
Learn more about Digital StrategyDescription A successful ecommerce website does more than process orders. It creates a seamless shopping experience, helps customers find the right products and turns visitors into loyal customers. From the first click to the final checkout, every interaction should build confidence in your brand and make buying easy. At Optima, we design and develop ecommerce websites that combine outstanding user experience with strong technical performance and search visibility. Whether you're launching a new online store or improving an existing one, we create scalable ecommerce solutions that are easy to manage, optimised for every device and built to support long-term growth. Alongside development, our ecommerce SEO strategies improve product and category visibility, strengthen technical foundations and help more customers discover your business through both traditional and AI-driven search. Every ecommerce project is shaped around your products, your customers and your commercial objectives. By bringing together web development, SEO and digital marketing under one roof, we create online stores that not only look great but attract the right audience, increase conversions and support sustainable business growth.Skills in E-commerce (22) E-commerceeCommerce ConsultingeCommerce DevelopmentE-Commerce HostingShopify DesignShopify DevelopmenteCommerce SEOeCommerce Web DevelopmentWooCommerce IntegrationEcommerce+12
Learn more about E-commerceDescription Packaging is often the first physical interaction someone has with your brand. It needs to do more than protect a product. It should capture attention, communicate quality and create a memorable experience that encourages people to choose your product over the competition. At Optima, we create packaging that combines creativity with commercial thinking. Whether you're launching a new product, refreshing an existing range or extending your brand into new markets, we design packaging that reflects your identity, communicates clearly and stands out both on the shelf and online. Every design considers your audience, your product and the practical requirements of production, ensuring it performs as well as it looks. From concept development and artwork through to print-ready production, we work closely with you to create packaging that is distinctive, consistent and built around your wider brand. The result is packaging that strengthens recognition, builds trust and helps your products make a lasting impression where it matters most.Skills in Packaging (18) Packaging DesignPackagingGraphic PackagingPackaging LabelsPharmaceutical PackagingFood PackagingCreative PackagingCustom PackagingRetail PackagingProduct Packaging+8Work in Packaging (1) Client in Packaging (1) Uncle Henry'sFood | national
Learn more about PackagingDescription Search is constantly evolving, but the goal remains the same: helping the right people find your organisation at the right time. A successful SEO strategy is about more than improving rankings. It's about increasing visibility, building authority and creating sustainable growth across both traditional and AI-driven search. At Optima, we combine technical expertise, content strategy and data-driven insight to help organisations improve their online presence. From technical audits and on-page optimisation to local SEO, ecommerce SEO, content development and digital PR, every recommendation is built around your business objectives and designed to deliver long-term value, not short-term gains. We focus on creating strong technical foundations, producing helpful content and building the authority needed to compete in an increasingly competitive search landscape. Through clear reporting, measurable outcomes and continuous optimisation, we help organisations increase qualified traffic, strengthen their online presence and turn visibility into meaningful business growth.Skills in SEO (21) Local SEOSEO AnalyseSEO AnalyseSEO OptimizationSEO StrategyGoogle SEOInternet Marketing SEOOnline SEOOrganic SEOOrganic SEO+11Works in SEO (3) Clients in SEO (3) Batemans BreweryBeverage | nationalFoodcleanIndustrial Goods & Services | nationalInternational Diabetes Federation (IDF)Non-profit | international
Learn more about SEODescription The right message, shown to the right audience at the right time, can transform business growth. Effective online advertising isn't about spending more. It's about making every pound work harder by reaching the people most likely to engage, enquire and convert. At Optima, we plan, manage and optimise paid advertising campaigns across platforms including Google Ads, Microsoft Advertising, Meta, LinkedIn and other leading digital channels. Every campaign is built around your objectives, whether that's generating leads, increasing online sales, raising brand awareness or driving qualified traffic to your website. Our approach combines audience insight, compelling creative, data-driven optimisation and continuous performance monitoring to maximise return on investment. We don't believe in set-and-forget campaigns. We continually refine targeting, messaging and budgets to improve results over time, providing clear reporting and measurable outcomes. By integrating online advertising with your wider brand, website, SEO and digital marketing strategy, we create campaigns that deliver meaningful results and support long-term business growth.Skills in Online Advertising (20) Online AdvertisingDisplay MarketingGoogle AdvertisingDigital AdDisplay MarketingDisplay AdsAdwordsDigital AdDigital Media AdvertisingGoogle Advertising+10Works in Online Advertising (3) Clients in Online Advertising (3) Hutchinsons - OmniaFarming | nationalBatemans BreweryBeverage | nationalInternational Diabetes Federation (IDF)Non-profit | international
Learn more about Online Advertising
Team
28 members in Optima Design's team
StoryFounded in 1995, Optima is an independent creative agency specialising in brand, graphic design, websites, SEO and digital marketing. From our home in the historic Duke of Wellington pub, our team of 28 people work side by side under one roof, bringing together a broad mix of creative, digital, technical and strategic.
Awards
Optima Design was awarded 6 times
Cyber Essentials Accredited2026-02-01Cyber Security
The Drum's Customer Care - Ranked 43rd2012-03-01
Design Week and Drum Top 100 design agency2009-05-01
Design Week and Drum Top 100 design agency2012-03-01
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