PADDING 44
Built to Perform. Designed to Last.
PADDING 44 is a B2B branding studio in Weston, Florida. We build brand strategy, identity and Webflow websites for South Florida companies, and audit what AI engines tell their buyers. We build the brand and the website as one system, for companies intent on leading their category. Every engagement follows one six-phase method: Discovery & Audit, Strategy & Positioning, Design Systems, Development & Build, Content & Narrative, and Launch & Optimize. A design shop stops at the logo. We stop at proof: every client gets a day-90 results report against their own baseline. The studio is founder-led. John Caballero spent 14 years in surgical medicine, where the margin for error is zero, and that standard runs through every brand decision. We take on two brand launches per quarter. If we are not the right fit, we say so and refer. Programs begin at $35000. Signal Audits, our AI visibility audits, begin at $3500. No review yetBe the first to write one
Services
5 services offered by PADDING 44
Description Brand strategy and positioning for B2B companies intent on leading their category. Every engagement starts with Discovery & Audit: competitors, audience and baseline metrics. From there we build the brand platform: positioning, messaging framework and voice guide. Delivered as part of a full brand and website program, designed and built by one founder to one standard. Two brand launches per quarter.Skills in Branding & Positioning (8) RebrandingCorporate BrandingBrand DevelopmentBrandingBusiness BrandingCompany BrandingBrand PositioningCorporate Messaging and Positioning
Learn more about Branding & PositioningDescription Logo and visual identity built as a system, not a one-off mark: 3 logo concepts, 3 variations and 2 revision rounds, then a brand book covering typography, color and usage, plus Studio Cards and branded email signatures. Included in every Padding 44 program, as a new brand or a rebrand.Skills in Graphic Identity (7) Brand IdentityCorporate IdentityCorporate Identity DesignVisual IdentityBrand Identity DesignIdentity DesignLogo Branding
Learn more about Graphic IdentityDescription Custom Webflow websites built to turn visitors into inquiries: 7, 12 or 14 pages depending on the program, with an SEO foundation, GA4 and Search Console, CMS setup, WCAG 2.2 AA accessibility and legal pages. Launch is the starting line: every client gets a day-90 results report against their own baseline.Skills in Website Creation (7) Web PrototypingWebsite DevelopmentWebflowWebsite DesignWebpage DesignWebdesignWeb Design
Learn more about Website CreationDescription Signal Audit: know what AI tells your buyers before they call. We measure what ChatGPT, Perplexity, Gemini and Google's AI answers say about your company: 50 questions, a scored report, ranked fixes and a 60-minute live readout in 10 business days. Fixed fee from $3,500, credited toward any program begun within 30 days of the readout. No one can guarantee what an AI engine will say, and we will not promise it.Skills in SEO (5) Local SEOSEO AnalyseSEO ConsultingSEO StrategyGoogle SEO
Learn more about SEODescription UI and UX designed to communicate credibility within the first five seconds and move buyers to act. Every journey is mapped from visit to inquiry. Ascend and Command programs add a usability test with 5 real buyers before launch, design tokens and a documented component system that keeps every page consistent.Skills in Ergonomy (UX/UI) (7) Usability TestingUX DesignUser ExperienceInteraction DesignUI DesignUser Interface DesignUX audit
Learn more about Ergonomy (UX/UI)
Team
1 member in PADDING 44's team
StoryPadding is the space between content and its edge: rarely noticed when done right, felt when missing. Founder John Caballero spent twelve years in surgical medicine, where the margin for error is zero. PADDING 44 brings that standard to brand and web: one founder, one standard, two brand launches per quarter.
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Details
- Headquarter2091 Augusta, Weston, FL, USA