Parallèle, Atelier De Communication
Clarify your brand DNA. Craft meaningful identities.
Who they are
Parallèle, Atelier De Communication is a creative design agency based in Bulle, Switzerland. Established in 2010, the agency specialises in branding and supports organisations in defining and expressing their identity with clarity and purpose. Parallèle combines strategic thinking with visual craft to build coherent, memorable brands.
Core services
Parallèle offers a broad range of services designed to cover the full lifecycle of a brand’s expression: brand strategy to pinpoint positioning and values; visual identity to shape logos, typography and colour systems; print design for tactile, high-quality collateral; and digital communication for consistent online presence. The agency also provides photography / CGI to produce authentic visuals and supports spatial branding through interior design and retail design .
Approach
Parallèle adopts a thoughtful, research-led approach. The team first helps clients determine their brand DNA through dialogue and discovery, then identifies the most suitable tools to express that identity. Concepts are iterated from strategic foundations to tangible outputs, ensuring every visual or environmental decision serves the brand’s core message.
Collaboration and network
Recognising that some projects require specialist skills, Parallèle collaborates with a network of trusted experts. This flexible model allows the agency to scale expertise per brief while maintaining coherent project management and a single point of creative responsibility for the client.
Value proposition and differentiators
Parallèle’s strength lies in combining strategic rigour with artisanal execution. The agency focuses on creating solutions that are both beautiful and functional, ensuring that visual identity, communication materials and physical spaces align with a brand’s DNA. Their collaborative, client-centred process and access to a broader expert network make them well-suited for projects that require craftsmanship, clarity and adaptability.
Closing
Whether refining a fledgling brand or refreshing an established identity, Parallèle invites organisations to discuss their branding needs and explore tailored solutions crafted from strategy to final execution. No review yetBe the first to write one
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Services
2 services offered by Parallèle, Atelier De Communication
Description We define brand positioning through research-led discovery in Bulle, translating brand DNA into strategic frameworks and crafted narratives that guide visual and tactile expression.Skills in Branding & Positioning (8) Brand DesignCorporate Identity DesignBrandingBrand Identity DesignBranding Graphic DesignBusiness BrandingCompany BrandingCreative Branding
Learn more about Branding & PositioningDescription We craft graphic identities combining typographic systems, colour and logo design, honouring each brand’s DNA with artisanal execution for cohesive print and digital applications.Skills in Graphic Identity (1) Identity Design
Learn more about Graphic Identity
Team
4 members in Parallèle, Atelier De Communication's team
StoryWe founded Parallèle in Bulle in 2010 with a simple conviction: strong brands start from clarity. From day one we committed to helping organisations uncover their DNA and translating it into visual and tactile experiences. Our small team loves the investigative phase — asking questions, listening, and sketching until the essence becomes clear. Over the years we have expanded our toolbox to include brand strategy, visual identity, print and digital communication, photography/CGI, and interior and retail design. When a project calls for specialised skills, we reach out to trusted experts in our network to make the solution seamless. We enjoy the collaborative process and the moment a client recognises their story reflected in a crafted identity.
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Contact
Contact details of Parallèle, Atelier De Communication
Details
- Headquarter66 Rue Saint-Denis, 1630 Bulle, Schweiz/Suisse/Svizzera/Svizra