Pepper Agency
Creator-first social media marketing
Pepper is an award-winning creative social agency with a human approach at our core.20 people in their team
Speaks English
11 projects in their portfolio1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2025
Founded in 2019
13 awards conferred5/5
Services
12 services offered by Pepper Agency
Description End-to-End Influencer Marketing Powered by Strategy, Data & Creativity
At Pepper, we deliver full-service influencer marketing programmes designed to drive measurable brand impact, long-term equity, and meaningful engagement. Whether you're launching a new product or scaling an always-on creator strategy, our campaigns are built to deliver beyond the brief.
We offer both bespoke, one-off influencer campaigns (starting at £30,000) and monthly retainer-based influencer programmes (starting from £10,000/month, minimum six-month commitment). These services are tailored for brands looking to scale content creation, boost brand trust, and drive performance across platforms.
Proprietary Talent Identification: InfluenceIQ™
We don’t guess, we measure. Our proprietary influencer vetting tool, InfluenceIQ, scores creators against key campaign criteria including:
- Audience authenticity and relevance
- Engagement quality and sentiment
- Platform performance benchmarks
Sector authority and brand alignment
This allows us to identify macro, micro, nano, celebrity, and B2B influencers across Instagram, TikTok, YouTube, LinkedIn, and Snapchat with pinpoint accuracy.
What’s Included in Your Campaign or Retainer:
- Influencer strategy development
- Full-service influencer sourcing, briefing, and hiring
- Contracting, usage rights management, and incentive modelling
- Campaign and content production management
- Paid media amplification (optional)
- Influencer content validation and message alignment
- Real-time campaign monitoring and ROI reporting
- Post-campaign performance analysis and insights
💡 A Note on UGC-Led Campaigns
For brands focused primarily on User-Generated Content without the need for full campaign support, we offer a cost-effective option via our Organic Social & UGC Studio. This provides UGC content creation at a lower investment tier, with access to high-performing creators for platform-native content that converts.
We’ve worked with talent across fashion, tech, lifestyle, education, entertainment and public sector industries, and are proud to partner with influencers who not only have reach, but relevance.
Get in touch to build an influencer strategy that’s audience-first, data-led and ROI-driven.Skills in Influencer Marketing (20) Influencer RecruitmentSnapchat InfluencersNano InfluencersCelebrity MarketingInstagram InfluencerB2B Influencer MarketingSocial Media InfluencerInfluencerInfluencer SelectionInfluencer Content Validation+10Works in Influencer Marketing (11) Reviews in Influencer Marketing (3) Simon Peel-YatesEvie BraithwaiteSaleha RahmaniClients in Influencer Marketing (11) VisitTheUSA x TripadvisorTravel & Leisure | internationalGoodnotesSoftware & Computer Services | internationalCunardTravel & Leisure | nationalShell EV x TripadvisorAutomotive | international
Learn more about Influencer MarketingDescription We craft integrated social media marketing strategies that blend storytelling, performance, and authenticity. As an award-winning UK agency, we help brands thrive across the funnel through a full-service offering that spans organic social, paid media, influencer marketing, user-generated content (UGC), audience research, and creative production.
🌱 Organic Social Media
We provide full organic social media management across Instagram, TikTok, LinkedIn, Facebook, and X. From creative ideation, copywriting, scheduling and publishing, to data-led performance reporting and community management (including crisis handling), we build brand engagement, grow audiences, and foster long-term loyalty.
💰 Paid Media
Our paid social campaigns are built social-first and tailored to each platform, from Meta and TikTok to YouTube and Pinterest. We specialise in audience segmentation, content testing, creative optimisation, and real-time performance tracking. Whether it’s brand awareness or conversion, our paid media is designed to deliver measurable results, boosted further by UGC and influencer-led assets proven to increase CTRs by 4x and cut CPC by up to 50%.
🤳 Influencer Marketing
We deliver end-to-end influencer marketing, from talent sourcing through our InfluenceIQ tool to campaign management, creator negotiation, briefing, and editorial integration. Our campaigns go beyond likes to drive brand advocacy, sales, and cultural relevance, thanks to deep creator-brand alignment and paid amplification strategies.
🔹 UGC (User-Generated Content)
Our UGC offering focuses on authentic, creator-style content that resonates. These assets are built to perform—whether it’s native TikTok videos, story-first Instagram reels, or static testimonials. They seamlessly bridge organic content and paid performance marketing.
🧑🔬 Research & Insight (InfluenceIQ)
Our in-house research team uses in-platform polls, uplift studies, and sentiment analysis to generate campaign insights that inform strategy and validate impact. From pre- to post-campaign, we measure real behavioural change, audience perception, and brand resonance, making your social spend smarter and more targeted.
🎬 Creative Production
We handle end-to-end content production, delivering scroll-stopping, platform-native creative. From brand films and documentaries to agile UGC-style edits and social-first ad formats, our content is designed to entertain, inform, and convert across every channel.
Trusted by clients like Disney, H&M, Tripadvisor, the Financial Times and HM Government, we deliver people-powered campaigns that cut through, convert, and build meaningful connections.
We make social that matters, human, high-impact, and built to last.Skills in Social Media (17) Social Media GrowthSocial Media Follower ManagementSM AnalyticsSocial Media ContestSocial Media TrainingFacebook Reach OptimizationSocial Media MonitoringSocial Media PlanningSocial Media Video ProductionInstagram Filter Campaign+7Works in Social Media (11) Review in Social Media (1) Eleanor FarrantClients in Social Media (11) Tripadvisor x VisitBritainTravel & Leisure | internationalThe Week Junior UKPublishing | nationalVisitTheUSA x TripadvisorTravel & Leisure | internationalWisdomBeauty | national
Learn more about Social MediaDescription Strategic Content That Connects, Converts, and Builds Brand Equity
We deliver content strategies that go beyond posting schedules, we create purpose-driven narratives that align with your brand values, engage your target audience, and deliver measurable business outcomes.
From storytelling and social content planning to audience segmentation and platform-native formats, we design content ecosystems that perform across every stage of the customer journey.
Whether you're launching a product, repositioning your brand, or scaling content operations globally, our approach is built on data insights, channel fluency, and creative excellence.
Our content strategy services include:
- Target audience definition and persona development
- Social-first content frameworks tailored to platforms like TikTok, LinkedIn, Instagram, and YouTube
- Shareable content ideation and storytelling frameworks
- Content advertising strategy to amplify reach and performance
- Creative concepts and content pillars aligned with brand goals
- Multilingual content planning for global markets
- Video and visual content planning, including briefing and distribution roadmaps
- Blog strategy and editorial planning for SEO and thought leadership
From top-of-funnel awareness content to bottom-of-funnel conversion assets, our strategies are designed to ensure every piece of content serves a purpose and performs.Skills in Content Strategy (5) StorytellingShareable ContentSocial Content StrategyContent AdvertisingTarget Audience DefinitionWorks in Content Strategy (11) Clients in Content Strategy (11) The Guardian Feast AppMedia | internationalCunardTravel & Leisure | nationalFinancial TimesMedia | internationalThe Week Junior UKPublishing | national
Learn more about Content StrategyDescription At Pepper, we deliver integrated digital strategy services with a clear focus: aligning every digital touchpoint—especially social—with your brand’s growth objectives. Our approach blends research, brand audits, strategy creation, and ongoing management, all grounded in a social media-led SEO philosophy that maximises visibility, relevance, and engagement.
We begin with a detailed brand and competitor audit, including audience behaviour analysis, channel performance, and content effectiveness. Using these insights, we develop a bespoke digital strategy that connects with your audience in the moments and places that matter—primarily through search-optimised, high-performing social content ecosystems.
Our digital strategy offering includes:
- Brand audits, digital presence assessments, and content gap analysis
- Audience research and social search behaviour insight
- Development of a tailored digital marketing strategy across platforms
- SEO strategy through social content, hashtags, platform-native optimisation, and discoverability
- Channel mix strategy across Instagram, LinkedIn, TikTok, X, and YouTube
- Paid social and digital ads integration for full-funnel impact
- Conversion-focused landing page and website experience recommendations
- Ongoing campaign management, reporting and digital roadmap evolution
We ensure your brand isn’t just found, it’s followed, shared, and remembered.Skills in Digital Strategy (8) Online MarketingInbound MarketingSearch Engine MarketingDigital AnalyticsDigital Media MarketingDigital Marketing StrategyDigital ExpertiseDigital EntertainmentWorks in Digital Strategy (11) Clients in Digital Strategy (11) TCLTechnology Hardware & Equipment | internationalThe Week Junior USPublishing | nationalThe Week Junior UKPublishing | nationalShell EV x TripadvisorAutomotive | international
Learn more about Digital StrategyDescription Online Advertising That Converts Across Every Digital Channel
Our Online Advertising service helps brands reach, engage and convert the right audiences with precision and performance. We craft data-driven campaigns across search, social, video, and display, optimised in real time for maximum ROI.
We specialise in designing multi-channel performance marketing strategies, blending digital, mobile, and programmatic advertising to drive targeted results at every stage of the customer journey. Whether it's Google Ads, YouTube Ads, podcast ads, Bing Ads, or retargeting, we ensure your message lands where it matters most.
Our online advertising capabilities include:
- Full-funnel digital advertising campaigns across web, mobile and video
- Advanced display advertising with dynamic creative and behavioural targeting
- Precision search engine advertising and SEO advertising for traffic and intent capture
- Performance-led paid media planning and delivery
- Mobile advertising strategies tailored to app usage and micro-moments
- Real-time advertising and programmatic buying for agile, efficient delivery
- Conversion-focused retargeting and ROI optimisation
- Cross-platform media planning and performance tracking
- Content creation to fuel ad campaigns and branded messaging
Whether you're scaling acquisition, launching a new product, or re-engaging lapsed users, we deliver smart, scalable, and measurable advertising that performs across the digital ecosystem.Skills in Online Advertising (15) Social Media AdvertisingOnline Video AdvertisingRetargetingDigital AdvertisingPerformance MarketingSocial Media AdvertisingSearch Engine AdvertisingDisplay AdvertisingMobile AdvertisingProgrammatic Advertising+5Works in Online Advertising (4) Clients in Online Advertising (4) The Week Junior UKPublishing | nationalThe Guardian Feast AppMedia | internationalFinancial TimesMedia | internationalTCLTechnology Hardware & Equipment | international
Learn more about Online AdvertisingDescription Paid Media That Powers Performance Across Digital, Social & OOH
Our Paid Media service is designed to reach modern audiences across every touchpoint, from high-impact digital activations and smart social placements to dynamic location-based and out-of-home (OOH) advertising.
Whether you're a B2B brand, a consumer-led business, or launching a new campaign, we deliver multi-channel advertising strategies that combine data, creativity and precision targeting to drive meaningful results.
What we offer:
- End-to-end advertising campaign management, from brief to broadcast
- Strategic planning across digital media, social advertising, and display marketing
- Targeted web and CPA (cost-per-action) advertising for performance-led outcomes
- Location-based and geofencing advertising for real-time, relevant engagement
- Comprehensive advertising production, including graphic design and print-ready collateral
- Clear advertising pitches and creative presentations for internal and external stakeholders
- Detailed market research, analytics and reporting to continuously optimise ROI
With a full-service approach and proven expertise in B2C, DTC, B2B, business and multi-platform environments, we help brands grow awareness, consideration and conversions, wherever their audiences are.Skills in Advertising (14) Location Based AdvertisingGeofencing AdvertisingAdvertising PitchMulti Channel AdvertisingB2B AdvertisingCPA AdvertisingDigital Media AdvertisingWeb AdvertisingBusiness AdvertisingAdvertising Production+4Works in Advertising (4) Clients in Advertising (4) Tripadvisor x VisitBritainTravel & Leisure | internationalWisdomBeauty | nationalCunardTravel & Leisure | nationalFinancial TimesMedia | international
Learn more about AdvertisingDescription Community Management That Builds Loyalty, Engagement and Brand Trust
Our Community Management service ensures your brand doesn’t just post, it connects. We manage your presence across Instagram, LinkedIn, Twitter, Facebook and YouTube, fostering real-time interactions and long-term loyalty through thoughtful content, timely engagement and seamless moderation.
We handle everything from day-to-day conversations and content scheduling to sentiment tracking and analytics, creating a brand experience that feels human, consistent and always on.
What we deliver:
- Social-first community strategies tailored to each platform
- Daily and weekly comment moderation and engagement
- Development and scheduling of content calendars
- Platform-specific management for Instagram, LinkedIn, Twitter, Facebook and YouTube
- Custom content production to support conversations and culture
- Monthly reporting with actionable insights and optimisation recommendations
- Externalised community management solutions and brand voice consistency
- Strategic community building and user interaction design
From building brand advocates to managing feedback in real time, we bring the right mix of creativity, care and consistency to every interaction.Skills in Community Management (11) Instagram Community ManagementMonthly ReportingLinkedIn Community ManagementYoutube Community ManagementCommunity Management ExternalizationContent ProductionFacebook Community ManagementCommunity BuildingContent CalendarComment Moderation+1Work in Community Management (1) Client in Community Management (1) WisdomBeauty | national
Learn more about Community ManagementDescription Media Planning That Aligns Strategy, Spend and Scale
Our Media Planning service is built to ensure your campaigns land in the right place, at the right time, for the right audience. We offer end-to-end planning across digital and new media environments, driven by insight, performance, and precision buying.
We connect the dots between creative strategy and delivery by building channel plans that integrate paid, earned, and owned media. From media research and strategic planning to automated bidding and programmatic buying, we deliver clarity, control and conversion across every touchpoint.
What we deliver:
- Cross-channel media strategy and audience planning
- Real-time optimisation through automated bidding and programmatic buying
- Campaign set-up and media buying across social, display, video and emerging platforms
- Detailed media monitoring, coverage reporting and performance analysis
- Integrated performance tracking and measurement frameworks
From initial brief to final report, we manage the full media lifecycle with transparency, efficiency and creativity at its core.Skills in Media Planning (6) New MediaMedia MonitoringStrategic PlanningMedia StrategyMedia BuyingMedia CoverageWorks in Media Planning (4) Clients in Media Planning (4) CunardTravel & Leisure | nationalThe Week Junior USPublishing | nationalTripadvisor x VisitBritainTravel & Leisure | internationalWisdomBeauty | national
Learn more about Media PlanningDescription InfluenceIQ™ Research: Data-Driven Insight, Creator Intelligence and Strategic Clarity
InfluenceIQ™ is Pepper’s proprietary research and influencer identification engine, designed to power smarter marketing decisions across every channel. As both a standalone research service and a backbone to all of our client engagements, InfluenceIQ blends quantitative and qualitative insight to inform strategy, guide campaign execution and measure true brand impact.
Built to go beyond surface-level metrics, InfluenceIQ integrates platform-native data, bespoke brand research, and custom audience surveys to deliver actionable intelligence at every stage of the marketing lifecycle.
How InfluenceIQ enhances all our services:
Influencer Marketing
InfluenceIQ scores creators across sentiment, authenticity, demographic fit, and performance potential, making talent selection measurable, repeatable and aligned to campaign goals. It also enables campaign-specific uplift studies, content validation and post-campaign ROI reporting.
Social Media
We layer in-platform audience surveys with social listening and content diagnostics to assess tone, reach, resonance and relevance across your social channels. This insight feeds into strategic planning, creative direction and community building.
Paid Media & Online Advertising
InfluenceIQ supports creative testing, channel planning and message calibration through both survey data and behavioural tracking. We use real audience responses to shape campaign narratives and refine media targeting across platforms.
Content Strategy
From audience segmentation and topic resonance to tone of voice testing and visual preference analysis, we use InfluenceIQ data to shape content frameworks that speak directly to your customer mindset.
Digital Strategy & PR
We use custom research to run brand perception audits, awareness benchmarks and media value assessments, informing brand positioning, key message development and press angles rooted in real-time sentiment.
Community Management
In-platform surveys and engagement tracking help identify sentiment shifts, unmet audience needs and community opportunities, allowing us to continually refine approach and optimise brand-audience relationships.
As a standalone research offering, InfluenceIQ provides:
- Custom brand research, including perception studies, positioning tests and benchmarking
- In-platform surveys on Instagram, TikTok, YouTube, LinkedIn and more
- Website-embedded surveys and custom feedback modules for deeper data capture
- Social and digital marketing audits across platforms, content and competitors
- Campaign effectiveness studies with pre, mid and post-campaign tracking
- Market research to inform product development, audience expansion and creative strategy
InfluenceIQ is the intelligence engine that helps our clients make faster, smarter, audience-first decisions, with evidence, not instinct.Skills in Market Research (1) Market ExpansionWorks in Market Research (3) Clients in Market Research (3) The Week Junior USPublishing | nationalThe Week Junior UKPublishing | nationalTripadvisor x VisitBritainTravel & Leisure | international
Learn more about Market ResearchDescription Integrated Marketing Built for the Social-First Era
At Pepper, we offer full-service marketing designed for brands that lead with social. From strategic development through to execution and optimisation, we deliver integrated marketing solutions powered by creativity, community and data. Every service we offer is anchored in our expertise in social media marketing, spanning content, campaigns, performance and culture.
We combine deep platform knowledge with 360° marketing strategy, data-led insights, and audience-first thinking to build bold, effective and measurable marketing for today’s digital world.
Our marketing capabilities include:
Influencer Marketing
End-to-end creator campaigns, powered by our proprietary InfluenceIQ™ methodology for talent vetting, UGC sourcing, campaign delivery and ROI tracking.
Paid Media
Social-first digital advertising and out-of-home activations, including creative strategy, channel planning and performance-led buying across display, video and social.
Content Strategy & Production
Social-first storytelling, brand messaging and creative execution across static, video and motion, built to engage, convert and scale.
Community Management
Always-on audience engagement, comment moderation, content calendars and strategic community building across Instagram, TikTok, LinkedIn, Facebook, Twitter and YouTube.
Digital & Social Strategy
Full-funnel digital roadmaps including brand audits, audience insight, SEO-focused social planning and platform optimisation.
Public Relations (Digital PR)
Social-integrated PR campaigns, press outreach, media kit creation and performance reporting with a focus on visibility, coverage and cultural impact.
Media Planning
Social-first media planning and buying, including programmatic, automated bidding, and multi-platform delivery, all tracked for impact and ROI.
Proprietary Research & Insight
InfluenceIQ™ also powers standalone research projects including brand audits, in-platform surveys, campaign measurement, and market intelligence to guide strategic decisions.
As a full-service social media marketing agency, we unify content, influence, advertising and analytics into one cohesive strategy, designed to help brands grow in culture, not just in clicks.Skills in Marketing (36) Consumer MarketingData Driven MarketingApp MarketingMultichannel MarketingTravel MarketingRetail MarketingMarketing ConsultingMusic MarketingViral MarketingMarketing Analytics+26Works in Marketing (10) Clients in Marketing (10) Tripadvisor x VisitBritainTravel & Leisure | internationalCunardTravel & Leisure | nationalFinancial TimesMedia | internationalThe Guardian Feast AppMedia | international
Learn more about Marketing
Team
20 members in Pepper Agency's team
StoryPepper was built on a simple belief: people connect with people, not platforms. Founded in 2019 by a team of Forbes 30 Under 30 alumni, we launched with the mission to reshape what social-first marketing could look like, putting creators, communities and culture at the centre of every campaign.
Awards
Pepper Agency was awarded 13 times
Forbes 30 under 30 Class of 2021 for Business2021-11-1Forbes 30 under 30
Best Cause-Led Campaign (IMA 2022)2022-11-1Best Cause-Led Campaign
Rising Star (IMA 2022)2022-11-1Rising Star
Outstanding Collaboration (British Business Awards 2023)2023-11-1Outstanding Collaboration
Best Group (British Business Awards 2023)2023-11-1Best Group
Best Multi-Platform Campaign (IMA 2023)2023-11-1Best Multi-Platform Campaign
Most Effective Campaign for ROI (IMA 2022)2022-11-1Most Effective Campaign for ROI
Most Creative Influencer Marketing Campaign (IMA 2022)2022-11-1Most Creative Influencer Marketing Campaign
Best Boutique Influencer Marketing Agency (IMA 2022)2022-11-1
Best Travel & Lifestyle Campaign (IMA 2023)2024-11-1Best Travel & Lifestyle Campaign
Best Family & Parenting Campaign (IMA 2023)2024-11-1Best Family & Parenting Campaign
Best Influencer Marketing Campaign (PMA 2023)2023-11-1Best Influencer Marketing Campaign
Best Travel Campaign (bCreator2024)2024-10-1Best Travel Campaign
Reviews
4 reviews for Pepper Agency
5/5
(4 reviews)
EF
Eleanor FarrantMarketing Manager at Wisdom Toothbrushes Ltd
ServiceSocial Media
What was the objective behind your collaboration?To help communicate our brand personality and build awareness of our products and brand via social media.
What did you enjoy the most during your collaboration?Pepper understood the brief and got what we were trying to achieve really quickly.
Eleanor Farrant recommends this agency
SR
Saleha RahmaniMarketing Manager at The O2
ServiceInfluencer Marketing
SectorTravel & Leisure
Team51 - 200
Working with Pepper on our Outlet Shopping campaign at The O2 was a very positive experience. I was highly satisfied with the overall results and felt the team delivered good value for our investment. The post-campaign analysis stood out in particular - it offered strong insights and clear, actionable recommendations that will inform our future marketing efforts. Overall, communication throughout the campaign was consistent and supportive. I would absolutely consider working with Pepper again and feel confident recommending their services to others.
SP
Simon Peel-YatesSenior Account Director at Havas Media Ireland
ServiceInfluencer Marketing
SectorMedia
Team51 - 200
Pepper delivered a clear and confident campaign for us, from start to finish. The communication and planning processes were impressive, thorough, and easy to follow. From outlining goals to establishing deliverables, everything was handled with care and precision.
Worked with Pepper Agency?
Share your experience with us.
Write a review
Contact
Contact details of Pepper Agency
Details
- HeadquarterPepper, 151 Wardour Street, London, UK
- 3 East Evergreen Road, New City, New York 10956, United States
