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Project made for Elucidata in the Software & Computer Services industry for a B2B audience.Brand strategy | Brand identity | Website design | Website buildElucidata is a London and Bristol-based software design company, who specialise in building end-to-end data solutions. They create analytics and big data-processing products for start-ups to international conglomerates in markets as diverse as genomics medicine, PR, entertainment and finance.Although artificial intelligence and machine learning are often at the heart of what Elucidata produce, they needed a brand that could articulate their future growth in these sectors further. The brand also needed to reflect the beautiful, bespoke solutions the company codes for its customers; as well as the rich flow of communication between its remote teams. Working closely with Elucidata, we developed a brand strategy and created a brand identity and website that communicates the craft and elegance of Elucidata's offering, while simultaneously visualising the link between artificial intelligence and code. For more on this project as well as our other work head to polleni.com
Project made for Co.Lab in the Retail industry for a B2B audience.Brand identity | External signage | Interior graphicsCo.Lab is Bristol's largest independent art and clothing shop. It supports over 50 local artists, selling unique and colourful gifts both in-store and online. Established in 2011, Co.Lab work with new and exciting talent from across all areas of creativity - including the written word, local art, fashion and jewellery.Co.Lab wanted a new brand identity that reflected the taste of its new owner; but in a way which still reinforced the brand values of collaboration, confidence and inclusion. This identity also needed to be flexible enough to genuinely represent the style and tone of the work of the other artists. Our work for Bristol Co.Lab has led to greater visibility, customer engagement and brand awareness for the company, increasing footfall to the shop by three times what it was originally. Awesome. For more on this project as well as our other work head to polleni.com
Project made for Pollen Place in the Office/Room/Space Renting industry for a B2B audience.Brand identity | Website design | Website build | External signage | Print collateral | Interior graphics Pollen Place is a light-filled Workspace and Event Space located in the heart of Bristol's artist quarter, Stokes Croft. With 50 desks it is home to entrepreneurs, tech freelancers and creative businesses - including the UK branch of Polleni, which was founded there. The company was founded by Rog and Cat How on the belief that collaboration is the key to success. It aims to nurture creative potential, spark productivity, create places and opportunities for people to talk and network: enabling growth. We developed a brand strategy and new brand identity for Pollen Place that reflects this vision. As part of the process, we worked with the company to develop everything from their brand naming, identity and positioning; to its messaging, marketing, and website design and build. This followed through into exterior signage, interior mural displays and interior design. For more on this project as well as our other work head to polleni.com
Project made for Listening Heads in the Marketing & Advertising industry for a B2B audience.Brand identity | Brand system Listening Heads is a marketing coaching and consultancy for small and independent businesses. Based in London, it specialises in helping brands grow through targeted social media and digital marketing. The Listening Heads ethos is centred around the belief that only by listening to the unique story of every client, can the true potential of a brand be revealed. Listening is the first step to unlocking success. We designed the brand identity for Listening Heads. Its founder, Sophie Crossley, needed a brand that reassured clients they were in a safe pair of hands, but that had a playful and friendly side too. Much like her - the brand needed to be colourful and confident, professional yet approachable. The Listening Heads brand identity provided the company with a system, assets and guidelines that could be used across digital and print collateral. This included logos in different iterations, a social media icon, a favicon, a suite of textures and patterns, as well as button styles, line styles and fonts. For more on this project as well as our other work head to polleni.com
Project made for TONG Digital in the Others industry for a B2B audience.Brand strategy | Brand identity | Website design | Website build TONG Digital are a London-based digital agency who produce effective and sustainable ways of getting a company’s offering in front of China’s new generation of tech savvy consumers. TONG help foreign brands implement winning entry strategies into this vast market by monitoring social trends in Chinese society and combining their market insights with the latest technologies. TONG needed a new brand which better reflected, and celebrated, the cross-cultural nature of the company. TONG also needed a sub-brand for its new SaaS product, WeCommerce. Working closely with TONG, we developed a brand strategy and designed a brand identity and website that communicates the solidity of the company's offering. The brand was broken down into a journey from West to East, and from left to right. The space in between these two points is the path TONG guide their customers along: the path to greater success in China. We created a Logo which speaks from these two positions. It represents the blend of cultures that TONG embodies, but also a journey between two continents. On the left, the Logo is comprised of a Latin-based mark with an added Chinese flourish. On the right, the Logo is the Chinese character for TONG, carefully redrawn with delicate Western serifs. Unifying these two marks is the common T with superimposed Guide Lines which are the primary signifiers of the TONG brand.For more on this project as well as our other work head to polleni.com
Project made for Polleni Ltd in the Others industry for a B2C audience.Brand identity | Mobile app | Website design Web Heroes is a website for a local web designer meet-up that is as much about the people attending - and the interactions between them - as the content of the night itself. Designed for .Net Magazine, Web Heroes serves to extend the lifetime of the physical meet into the digital domain. Each person (or ‘Hero’) attending, has a place to find out about forthcoming events, but also to forge links and connections between members before, or after, a meet has taken place. We created a brand identity that was fresh, light-hearted and socially astute. As the meet was friendly and informal, it was important the brand didn't take itself too seriously either. But it still needed to be inspiring. This was important for member retention and to generate more buzz and activity online. Web Heroes' typography, photography and punchy colour palette is confident, contemporary, a touch irreverent and fun: perfect for a memorable meet. For more on this project as well as our other work head to polleni.com