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PositiveBrand

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New York, United States
Take the guesswork out of your marketing.
PositiveBrand is a research-driven brand and marketing consultancy that helps organizations cut through the noise. We combine customer insight, behavioral science, brand strategy, creative development, digital marketing, content, websites, CRM, and lead generation to build stronger brands, sharper strategies, and more effective marketing programs. We work with B2B companies, consumer brands, nonprofits, and emerging businesses that need clearer positioning, stronger messaging, better campaign performance, and a more cohesive path to business growth.
6 people in their team
Speaks English
10 projects in their portfolio
Sortlist member since 2026
Founded in 2004
13 awards conferred


Services

9 services offered by PositiveBrand

Service name
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  • Description
    PositiveBrand uses research to uncover the insights that shape stronger brands and smarter marketing. Our work may include customer research, stakeholder interviews, competitive analysis, audience definition, surveys, behavioral insight, and brand discovery to clarify positioning, messaging, and go-to-market strategy.
    Skills in Marketing (22)
    Lead GenerationB2B MarketingCross-Platform MarketingIntegrated Marketing CommunicationMarketing AnalyticsMarketing StrategyCross Platform MarketingHubSpot IntegrationMarketing ConsultingMarketing Services+12
    Works in Marketing (10)
    Brand Platform and Digital Marketing for Global IP Networks - Marketing
    Dealer Marketing Campaign for Santander RoadLoans - Marketing
    US Market Launch Strategy for PelviX - Marketing
    Multitouch B2B Campaign for NEC and Cisco - Marketing
    Reviews in Marketing (4)
    Ronnie Richard
    Amanda Wasson
    Omar Padilla
    Jared Villalobos
    Clients in Marketing (4)
    Global IP NetworksTechnology Hardware & Equipment | national
    Santander RoadLoansBanking & Financials | national
    PelviXPharmaceuticals & Biotech | national
    NECTechnology Hardware & Equipment | national

    Learn more about Marketing


  • Description
    PositiveBrand helps organizations turn visibility into qualified demand. Our growth marketing work connects strategy, messaging, offers, landing pages, digital media, content, email, CRM, and sales enablement to attract better-fit prospects, improve lead quality, and support measurable business growth. We focus on building practical, integrated programs that help marketing create momentum for the sales pipeline.
    Skills in Growth Marketing (10)
    Customer AcquisitionLead AcquisitionConversion Rate OptimizationInbound Lead GenerationMarketing AnalyticsAccount Based MarketingBusiness GenerationPipeline MarketingGrowth AuditCTR Optimisation
    Works in Growth Marketing (3)
    BelWave B2B Marketing Growth Strategy - Growth Marketing
    CloudKey B2B Lead Generation Platform - Growth Marketing
    American Locker Brand Strategy & Lead Generation - Growth Marketing
    Clients in Growth Marketing (3)
    BelWaveTechnology Hardware & Equipment | regional
    CloudKey PlatformSoftware & Computer Services
    American LockerTechnology Hardware & Equipment | national

    Learn more about Growth Marketing


  • Description
    PositiveBrand uses market research to uncover the insights that shape stronger brands and smarter marketing. Our work may include customer research, stakeholder interviews, competitive analysis, audience definition, surveys, behavioral insight, and brand discovery. We help clients understand what their audiences need, what barriers prevent action, and how to turn those insights into clearer positioning, stronger messaging, and more effective marketing strategy.
    Skills in Market Research (3)
    Data AnalyticsMarket ResearchSurvery
    Works in Market Research (3)
    BelWave B2B Marketing Growth Strategy - Market Research
    CloudKey B2B Lead Generation Platform - Market Research
    American Locker Brand Strategy & Lead Generation - Market Research
    Clients in Market Research (3)
    BelWaveTechnology Hardware & Equipment | regional
    CloudKey PlatformSoftware & Computer Services
    American LockerTechnology Hardware & Equipment | national

    Learn more about Market Research


  • Description
    PositiveBrand develops advertising that connects strategy, creative, media, and measurable business growth. We help clients turn complex products, services, and value propositions into clear, compelling campaigns that reach the right audience and move them to action. Our advertising work includes campaign strategy, messaging, creative concepts, copywriting, digital advertising, social advertising, display campaigns, direct mail, print collateral, landing pages, analytics, and performance reporting. We are especially strong with B2B companies, technology brands, healthcare and wellness organizations, financial services, manufacturers, and service businesses that need to explain what they do clearly and generate higher-quality leads. As a dedicated marketing partner, we do more than create ads. We help define the strategy behind the campaign, develop the creative platform, build the supporting assets, coordinate execution, and optimize performance over time. Our goal is to help clients cut through the noise, strengthen their brand, and turn advertising into meaningful business momentum.
    Skills in Advertising (6)
    Full-ServiceAdvertising CampaignB2B AdvertisingDigital Media AdvertisingSocial AdvertisingTraditional Advertising
    Works in Advertising (7)
    Brand Platform and Digital Marketing for Global IP Networks - Advertising
    Dealer Marketing Campaign for Santander RoadLoans - Advertising
    US Market Launch Strategy for PelviX - Advertising
    Multitouch B2B Campaign for NEC and Cisco - Advertising
    Review in Advertising (1)
    Jatin Chaudhary
    Clients in Advertising (4)
    Global IP NetworksTechnology Hardware & Equipment | national
    Santander RoadLoansBanking & Financials | national
    PelviXPharmaceuticals & Biotech | national
    NECTechnology Hardware & Equipment | national

    Learn more about Advertising


  • Description
    PositiveBrand develops content strategies that help organizations clarify what they want to say, who they need to reach, and how content can support brand strength, lead generation, sales, and long-term business growth. Our content strategy work includes audience definition, messaging, blog planning, social content strategy, campaign content, thought leadership, storytelling, video content, website content, email content, and shareable assets designed to create consistent engagement across channels. We are especially strong at helping B2B companies, technology brands, healthcare and wellness organizations, manufacturers, and service businesses turn complex expertise into clear, useful content. We help clients move beyond random posts and one-off articles by creating a practical content system: the right themes, the right cadence, the right formats, and the right message for each audience. The result is content that builds trust, supports sales conversations, improves visibility, and gives clients a stronger, more consistent voice in the market.
    Skills in Content Strategy (5)
    Social Content StrategyBlogging StrategyContent AdvertisingShareable ContentTarget Audience Definition
    Works in Content Strategy (7)
    Brand Platform and Digital Marketing for Global IP Networks - Content Strategy
    Dealer Marketing Campaign for Santander RoadLoans - Content Strategy
    US Market Launch Strategy for PelviX - Content Strategy
    Multitouch B2B Campaign for NEC and Cisco - Content Strategy
    Clients in Content Strategy (4)
    Global IP NetworksTechnology Hardware & Equipment | national
    Santander RoadLoansBanking & Financials | national
    PelviXPharmaceuticals & Biotech | national
    NECTechnology Hardware & Equipment | national

    Learn more about Content Strategy


  • Description
    PositiveBrand develops digital strategies that connect brand clarity, audience insight, channel planning, and measurable business growth. We help clients understand where their audiences are, what messages will move them, and how digital platforms can work together to create stronger visibility, better engagement, and higher-quality leads. Our digital strategy work includes website strategy, search engine marketing, inbound marketing, digital advertising, social media, online marketing, landing pages, lead generation, content planning, CRM integration, analytics, and performance optimization. We are especially strong with B2B companies, technology brands, healthcare and wellness organizations, manufacturers, and service businesses that need to turn complex offerings into clear digital journeys. We help clients move beyond scattered digital activity by building practical, integrated systems. That can include improving the website, developing paid media campaigns, strengthening social content, creating lead capture paths, and using data to refine performance over time. The goal is to make every digital touchpoint work harder for the brand and support real business momentum.
    Skills in Digital Strategy (7)
    Digital TransformationInbound MarketingOnline MarketingSearch MarketingDigital ConsultingDigital TransitionDigital Marketing
    Works in Digital Strategy (7)
    Brand Platform and Digital Marketing for Global IP Networks - Digital Strategy
    Dealer Marketing Campaign for Santander RoadLoans - Digital Strategy
    US Market Launch Strategy for PelviX - Digital Strategy
    Multitouch B2B Campaign for NEC and Cisco - Digital Strategy
    Clients in Digital Strategy (4)
    Global IP NetworksTechnology Hardware & Equipment | national
    Santander RoadLoansBanking & Financials | national
    PelviXPharmaceuticals & Biotech | national
    NECTechnology Hardware & Equipment | national

    Learn more about Digital Strategy


  • Description
    PositiveBrand creates graphic design that helps organizations communicate clearly, look credible, and bring their brand to life across every touchpoint. We design with purpose, connecting visual expression to strategy, audience needs, and business goals. Our graphic design work includes logo design, corporate identity, brand systems, campaign visuals, pitch decks, sales presentations, brochures, print collateral, digital ads, social media graphics, trade show materials, website graphics, typography, layout design, and visual concepts for both digital and physical channels. We are especially strong at helping B2B companies, technology brands, healthcare and wellness organizations, manufacturers, and service businesses turn complex ideas into professional, persuasive, easy-to-understand visual communications. Whether we are creating a new identity, campaign system, presentation, or sales tool, our goal is to make every design feel clear, distinctive, and useful to the people who need to act on it.
    Skills in Graphic Design (11)
    Conceptual DesignIllustrationCreative Graphic DesignLogo DesignCorporate DesignMerchandisingGraphic ArtOnline Graphic DesignPowerpoint Presentation DesignTypography+1
    Works in Graphic Design (4)
    US Market Launch Strategy for PelviX - Graphic Design
    Multitouch B2B Campaign for NEC and Cisco - Graphic Design
    Research-Backed Product Launch for dotFIT Alln1 SuperBlend - Graphic Design
    Global Brand Messaging Platform for Blatchford - Graphic Design
    Clients in Graphic Design (4)
    PelviXPharmaceuticals & Biotech | national
    NECTechnology Hardware & Equipment | national
    dotFITFood | national
    Positive BrandHospitals & Healthcare | international

    Learn more about Graphic Design


  • Description
    PositiveBrand helps organizations define what they stand for, why they matter, and how to communicate their value with clarity and confidence. Our branding and positioning work connects business strategy, audience insight, messaging, visual identity, and market differentiation into a practical brand platform clients can use across every touchpoint. Our work includes brand strategy, positioning, naming, messaging, brand identity, visual identity, corporate identity, brand guidelines, brand narratives, target audience definition, B2B and B2C positioning, and brand experience development. We are especially strong at helping companies with complex offerings turn technical, specialized, or under-recognized strengths into clear, compelling market advantages. We help clients move beyond surface-level branding by building brands that support marketing, sales, recruitment, customer trust, and long-term business growth. Whether repositioning an established company, launching a new product, or creating a complete identity system, our goal is to make the brand easier to understand, easier to believe, and easier to act on.
    Skills in Branding & Positioning (18)
    Brand DesignBrand IdentityBrand NamingCorporate IdentityCorporate Identity DesignVisual IdentityBrandingB2B BrandingBrand BuildingBrand Strategy+8
    Works in Branding & Positioning (6)
    Brand Platform and Digital Marketing for Global IP Networks - Branding & Positioning
    Dealer Marketing Campaign for Santander RoadLoans - Branding & Positioning
    US Market Launch Strategy for PelviX - Branding & Positioning
    SMB Lead Generation Campaign for McAfee - Branding & Positioning
    Clients in Branding & Positioning (4)
    Global IP NetworksTechnology Hardware & Equipment | national
    Santander RoadLoansBanking & Financials | national
    PelviXPharmaceuticals & Biotech | national
    McAfeeSoftware & Computer Services | national

    Learn more about Branding & Positioning


  • Description
    PositiveBrand creates websites that help organizations clarify their message, strengthen their brand, and turn digital presence into business growth. We build sites that are strategic, easy to navigate, visually professional, and designed to support the way prospects actually evaluate a company. Our website creation work includes website strategy, responsive web design, Wix development, website content, SEO optimization, CMS implementation, blog setup, contact forms, landing pages, website rebranding, site structure, user experience, front-end development, and ongoing website maintenance. We are especially strong at helping B2B companies, technology brands, healthcare and wellness organizations, manufacturers, and service businesses explain complex offerings clearly. We approach websites as more than digital brochures. A strong website should tell the brand story, guide visitors to the right information, support lead generation, connect with marketing campaigns, and give sales teams a stronger platform for growth. Our goal is to create websites that look credible, communicate clearly, and work harder for the business.
    Skills in Website Creation (9)
    Front End DevelopmentResponsive WebsiteSmall Business Web DesignWebsite DevelopmentWebsite OptimizationWeb ContentWebsite DesignWixWeb Design
    Works in Website Creation (6)
    Brand Platform and Digital Marketing for Global IP Networks - Website Creation
    US Market Launch Strategy for PelviX - Website Creation
    Research-Backed Product Launch for dotFIT Alln1 SuperBlend - Website Creation
    BelWave B2B Marketing Growth Strategy - Website Creation
    Clients in Website Creation (4)
    Global IP NetworksTechnology Hardware & Equipment | national
    PelviXPharmaceuticals & Biotech | national
    dotFITFood | national
    BelWaveTechnology Hardware & Equipment | regional

    Learn more about Website Creation

In need of one of those services?

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Team

6 members in PositiveBrand's team

PositiveBrand cover
StoryPositiveBrand was founded to help organizations make marketing smarter, clearer, and more effective. Drawing on decades of creative, strategic, and behavioral science experience, we help clients uncover insight, sharpen their story, connect their marketing, and turn visibility into business momentum.
Easily get in touch with PositiveBrand’s team

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Awards

PositiveBrand was awarded 13 times

Gold Cannes Cyber Lion2001-02-01
Gold Cannes Cyber Lion2000-02-01
Communication Arts Award of Excellence2001-06-01
The One Show Recognition2002-02-01

Reviews

10 reviews for PositiveBrand

5/5
(10 reviews)
RC
Robie CappsOwner at Robie Capps Photography
ServiceMarketing
SectorMedia
Team1 - 10
5/5

We’ve worked together on a number of projects over the years, and I’ve always appreciated your professionalism, creative eye, and flexibility. The team's collaborative approach with both our staff and our clients makes working together a breeze. Best of luck in all your future ventures!"

PositiveBrand's answer:Robie, thank you so much for the kind words and for taking the time to share your experience. It’s been a pleasure collaborating with you over the years on so many different projects. Your creativity, professionalism, and willingness to jump in wherever needed have made every project stronger. We truly value our partnership and friendship, and we’re grateful for your trust and support. Wishing you continued success as well—we’re looking forward to working together again!

ServiceMarketing
SectorMedia
Team1 - 10

JP
Jonathan PikeCo-Founder and Studio Director at Built on Purpose Studio
ServiceMarketing
SectorMedia
Team1 - 10
5/5

Positive Brand is an incredible partner and resource! I have had the opportunity to work with their team on many different projects over the years. They approach every project with a genuine desire to help you succeed. Their professionalism, creativity and commitment to delivering top notch work always exceeds expectations. They take the time to understand your business and consistently produce results that are backed by real data and metrics. Finding a company that delivers this level of consistency year after year is rare. I highly recommend Positive Brand to any organization looking for a creative partner that is talented, dependable and truly invested in their clients' success!

PositiveBrand's answer:Jonathan, thank you for such a thoughtful review and for your partnership over the years. It has been a genuine pleasure working with you across so many different projects. We truly appreciate your trust in our team and your recognition of the creativity, strategy, and commitment we bring to the work. We look forward to many more opportunities to collaborate.

ServiceMarketing
SectorMedia
Team1 - 10

JC
Jatin ChaudharyDigital Media Specialist at Mavlers
ServiceAdvertising
SectorMedia
Team201 - 500
5/5

I've had the pleasure of working with PositiveBrand for many years now. What stands out most is how well their teams collaborate — communication is clear, responsiveness is strong, and everyone stays aligned even when working across multiple client needs at once. It's the kind of partnership where you always know where things stand, which makes a real difference in a fast-moving digital marketing world.

PositiveBrand's answer:Thank you, Jatin. We greatly appreciate your partnership over the years and your recognition of our team’s communication, responsiveness, and collaboration. It is always a pleasure working together.

ServiceAdvertising
SectorMedia
Team201 - 500

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Contact

Contact details of PositiveBrand

Details


  • Headquarter540 Fulton St, Brooklyn, NY, USA