Print Power Europe
Reclaiming print's power in the digital age.
Who Print Power Europe is
Print Power Europe is an advocacy and thought-leadership organisation based in Brussels, founded in 2009, dedicated to championing the role of print within modern marketing mixes. The organisation promotes the unique strengths of print media—its capacity to emote, connect and build brands—and positions magazine ads, books, direct mail and door drops as effectiveness-boosting partners to digital channels.
Core focus and expertise
Print Power Europe focuses on elevating understanding of how print complements digital campaigns. Rather than proposing print as a stand-alone relic, the organisation emphasises its strategic role: slowing the rush to immediate metrics, enabling creative expression, and delivering memorable, tangible experiences. The mediums highlighted—magazine advertising, books, direct mail and door drops—are presented as versatile tools that can enhance attention, brand recall and emotional engagement.
Approach and methodology
Print Power Europe works by building a movement of marketers who believe in print’s exceptional effectiveness. Through evidence-based communication and clear storytelling, they make the case for print’s long-term brand value. The organisation reframes print not as nostalgic nostalgia but as a contemporary, creative conduit for innovation—one that partners with digital channels to create richer, more effective campaigns.
What sets them apart
Print Power Europe’s distinctiveness lies in its single-minded advocacy for print’s strategic value. By focusing solely on the strengths of tangible media and their role alongside digital, the organisation offers a clear, uncluttered voice in debates about media mix. This emphasis on creativity, emotional connection and brand-building positions print as a deliberate counterbalance to short-termism and performance-only thinking.
Closing
For marketers seeking to broaden the impact of their campaigns, Print Power Europe invites a reappraisal of print’s role. Their message is pragmatic and persuasive: when paired thoughtfully with digital, print delivers creativity, depth and long-term effectiveness that deserve a place in every strategic plan. No review yetBe the first to write one
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Services
4 services offered by Print Power Europe
Description We design evidence-led magazine and newspaper ad strategies that showcase print's emotional impact, pairing creative formats with digital touchpoints to boost brand recall.Skills in Advertising (2) Magazine AdvertisingNewspaper Advertising
Learn more about AdvertisingDescription We craft research-driven print communications that reposition magazines, books and direct mail in marketing mixes, helping brands combine print with digital for sustained brand-building.Skills in Marketing (1) Print Communication
Learn more about MarketingDescription We advise on print media planning and targeted buying, using research-backed audience insights to maximise combined print-digital campaign ROI.Skills in Media Planning (1) Print Media Buying
Learn more about Media PlanningDescription We help creatives translate ideas to paper—guiding production choices, sustainability and formats to ensure print delivers emotional, measurable brand impact.Skills in Print (2) Print AdvertisingPromotional Product Printing
Learn more about Print
Team
7 members in Print Power Europe's team
StoryWe launched Print Power Europe in Brussels in 2009 because we were frustrated by short-term, digital-only thinking. From day one we set out to build a movement of marketers who champion print’s role in the mix. We believe print — magazines, books, direct mail and door drops — is a versatile, emotionally resonant channel that boosts effectiveness and complements digital. Convincing skeptical teams has been our challenge and our fuel: we run research, tell stories and help creative flourish on paper. Every small victory — a campaign that shows sustained brand-building or an ingenious print-digital pairing — reminds us why we keep pushing for print’s rightful place in campaigns.
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Contact
Contact details of Print Power Europe
Details
- HeadquarterAvenue Louise - Louizalaan, La Cambre - Ter Kameren, Brussels, Brussels-Capital, 1050, Belgium