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Prodata Datenbanken und Informationssysteme GmbH

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Karlsruhe, Germany
Loyalty, incentive and customer engagement programmes – from strategy to operations.
PRODATA develops and operates loyalty, incentive and customer engagement programmes for B2B, B2C and B2E. As a full-service agency and software developer, we combine strategy, custom software development, integration and project-specific programme operations. Since 1991, PRODATA has delivered more than 500 projects, with rollouts in more than 30 countries and a team of 55. Our focus includes customer loyalty, dealer and channel loyalty, sales incentives and employee incentives. PRODATA is ISO 27001 certified and hosts in Germany on TISAX-compliant Azure infrastructure. Data-protection roles, technical and organisational measures, and the exact service scope are documented for each project.
55 people in their team
Speaks German, English
16 projects in their portfolio
Works remotely across the globe
Sortlist member since 2024
Founded in 1991
1 award conferred
4.83/5
(3 reviews)

Services

8 services offered by Prodata Datenbanken und Informationssysteme GmbH

Service name
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  • Description
    PRODATA connects e-commerce touchpoints with loyalty programmes: customer accounts, points and status logic, rewards, vouchers, campaigns and participant communication. Depending on the project, APIs and individual interfaces connect loyalty processes with commerce, CRM, ERP, POS and service environments. The focus is an end-to-end loyalty experience across online shop, customer portal, app, wallet and service touchpoints. Specific platforms, data flows and operating responsibilities are defined and evidenced for each project.
    Skills in E-commerce (5)
    Loyalty ManagementeCommerce DevelopmentB2B eCommerceEcommerce SolutionseCommerce Marketing
    Work in E-commerce (1)
    Mercedes Benz Loyalty - E-commerce
    Review in E-commerce (1)
    Ralf Hartmann
    Client in E-commerce (1)
    Mercedes BenzAutomotive | international
    Learn more about E-commerce
  • Description
    PRODATA plans and implements customer, dealer, channel and employee engagement programmes. Marketing support can include programme positioning, target-group and journey design, campaign concepts, incentive and reward mechanics, participant communication and project-specific operations. Content, channels, measurement and responsibilities are agreed for each programme; no general performance outcome is promised.
    Skills in Marketing (13)
    Loyalty ManagementB2B MarketingDirect MarketingInternational MarketingMarketing AutomationMarketing StrategyCross Platform MarketingLuxury MarketingMarketing ConsultingOperational Marketing+3
    Works in Marketing (5)
    Clients in Marketing (4)
    TotoOthers
    BASF SEIndustrial Goods & Services
    billiger.deInternet
    Alnatura Produktions- und Handels GmbHRetail
    Learn more about Marketing
  • Description
    PRODATA develops and operates individual loyalty and incentive software with ProLoyalty as its modular platform foundation. The implementation covers loyalty rules, participant accounts, rewards, reporting and API- and event-based integration with CRM, ERP, e-commerce, POS and customer-service systems. PRODATA combines solution design, integration, testing, launch and ongoing operations in one team.
    Skills in Software Development (8)
    Loyalty ManagementSoftware ArchitectureSalesforce IntegrationSalesforce ImplementationSQL Programming.NET DevelopmentC# (C-Sharp) DevelopmentMicrosoft Azure Consulting
    Works in Software Development (3)
    Kabel Deutschland: passgenaue Software mit Kundennutzen - Software Development
    Mercedes Benz Loyalty - Software Development
    Review in Software Development (1)
    Benjamin Schwebs
    Clients in Software Development (3)
    BASF SEIndustrial Goods & Services
    Kabel Deutschland GmbHTelecommunications
    Mercedes BenzAutomotive | international
    Learn more about Software Development
  • Description
    PRODATA designs and develops web applications and portals for loyalty and incentive programmes. Depending on the project, this can include registration and account areas, points and rewards views, campaign journeys, service functions, administration interfaces and integration with CRM, ERP, e-commerce, POS and customer-service environments. Architecture, interfaces, security controls, hosting and operations are defined for the specific implementation.
    Skills in Web Application (2)
    Loyalty ManagementWeb Development
    Works in Web Application (2)
    Mercedes Benz Loyalty - Web Application
    Clients in Web Application (2)
    Baumit GmbHIndustrial Goods & Services
    Mercedes BenzAutomotive | international
    Learn more about Web Application
  • Description
    PRODATA uses loyalty and incentive programme design to support measurable retention, activation and engagement objectives. The work starts with a documented KPI model and can combine audience logic, campaign and reward mechanics, test design, reporting and iterative optimisation. Any result depends on the programme, data basis, offer and measurement method; individual project outcomes are not presented as general guarantees.
    Skills in Growth Marketing (5)
    B2B Lead GenerationCustomer AcquisitionLead AcquisitionLead NurturingLead Qualification
    Learn more about Growth Marketing
  • Description
    PRODATA develops white-label loyalty apps and loyalty modules for existing customer apps. Typical capabilities include registration, digital customer accounts, points balances, coupons, rewards, gamification, push messages, surveys and personalised content. App functions are connected to the loyalty programme and the relevant CRM, commerce and service processes.
    Skills in Mobile App (6)
    Mobile App DesignMobile CommerceiOS App DevelopmentMobile App PublishingMobile PrototypingHybrid Mobile App
    Work in Mobile App (1)
    Mercedes Benz Loyalty - Mobile App
    Client in Mobile App (1)
    Mercedes BenzAutomotive | international
    Learn more about Mobile App
  • Description
    PRODATA designs loyalty, incentive and customer engagement programmes for B2B, B2C and B2E. The work can cover programme strategy, KPI and business-rule design, participant journeys, campaign planning, system integration and project-specific operations. Since 1991, PRODATA has delivered more than 500 projects, with rollouts in more than 30 countries and a team of 55. PRODATA is ISO 27001 certified and hosts in Germany on TISAX-compliant Azure infrastructure. Data-protection roles, technical and organisational measures and the exact service scope are defined for each project.
    Skills in Digital Strategy (9)
    Digital InnovationLoyalty ManagementGamification StrategyDigital ConsultingDigital TransitionDigital AnalyticsDigital Marketing StrategyDigital MarketingWeb Marketing
    Works in Digital Strategy (10)
    DERPART: Kundenbindungsstrategie und maßgeschneiderte IT (2015) - Digital Strategy
    RMV: Kundenbindungsstrategie mit maßgeschneiderten Lösungen - Digital Strategy
    Clients in Digital Strategy (4)
    BASF SEIndustrial Goods & Services
    Air Berlin (historical case)Aviation & Aerospace
    DERPART (historical case)Travel & Leisure
    RMV GmbHTransportation
    Learn more about Digital Strategy
  • Description
    PRODATA plans and operates participant communication for loyalty and incentive programmes. Depending on the project, this can include lifecycle and event-based emails, campaign content, audience selection, consent and suppression logic, templates, testing, delivery coordination and reporting. Legal roles, consent requirements, data flows and the exact operating scope are documented per programme.
    Skills in Email Marketing (1)
    Loyalty Management
    Learn more about Email Marketing
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Team

55 members in Prodata Datenbanken und Informationssysteme GmbH's team

Prodata Datenbanken und Informationssysteme GmbH cover
StoryPRODATA has built loyalty that runs since 1991. Our 55-person team combines strategy, ProLoyalty software, integration, programme operations and fulfilment. More than 500 projects across 30+ countries give clients one accountable partner from concept through continuous improvement.
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Awards

Prodata Datenbanken und Informationssysteme GmbH was awarded 1 time

DDV Quality and Performance Seal 2026/20272026-03-01Data Processing · GDPR Quality Standards

Reviews

3 reviews for Prodata Datenbanken und Informationssysteme GmbH

4.83/5
(3 reviews)
MB
Michael Böttgermanaging director at raumobil GmbH
SectorInternet
Team11 - 50
4.5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Across multiple joint B2B initiatives, we experienced PRODATA as a structured, dependable partner that enabled us to design and deliver effective, high-performing loyalty programs for our clients.

What did you enjoy the most during your collaboration?What stood out most was PRODATA’s ability to master the operational complexity behind a functioning B2B loyalty program: transparent rules, cleanly defined processes, reliable execution, and stable operations. This foundation allowed us to build communication and activation strategies with strong predictability — and manage loyalty programs sustainably over the long run, rather than running isolated, short-term campaigns.

Michael Böttger recommends this agency

SectorInternet
Team11 - 50
BS
Benjamin SchwebsDigital Designer | Project Manager at bunte büffel GmbH
ServiceSoftware Development
SectorMarketing & Advertising
Team1 - 10
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?In several joint B2B projects, we have been able to work with PRODATA in a structured and reliable manner and implement successful loyalty programs for our customers.

What did you enjoy the most during your collaboration?In our projects, PRODATA primarily solved the complexity of making a B2B program truly operable: clear rules, clean processes, reliable implementation, and stability in operation. This enabled us to set up communication and activation in a predictable manner and manage loyalty programs over the long term, instead of just running individual campaigns.

Benjamin Schwebs recommends this agency

ServiceSoftware Development
SectorMarketing & Advertising
Team1 - 10
RH
Ralf HartmannProjektmanager Loyalty at Brötje Heizungen
ServiceE-commerce
SectorIndustrial Goods & Services
Team1001 - 5000
5/5

Vielen Dank, PRODATA. Ich bin begeistert über die schnelle und professionelle Umsetzung unseres Kundenbindungssystems. Ralf Hartmann – Projektmanager Loyalty, August Brötje GmbH

ServiceE-commerce
SectorIndustrial Goods & Services
Team1001 - 5000
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Contact

Contact details of Prodata Datenbanken und Informationssysteme GmbH

Details

  • HeadquarterKriegsstraße, 76135 Karlsruhe, Deutschland