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Prodata Datenbanken und Informationssysteme GmbH

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Karlsruhe, Germany
Loyalty that drives growth. Engage partners. Boost sales. Loyalty engineering for results.
PRODATA Loyalty is a full-service loyalty and incentive partner based in Karlsruhe, Germany. We help companies design, build and operate high-performing B2B and B2C loyalty programs that increase partner activation, retention and measurable sales impact. Unlike providers that deliver only strategy or only software, we combine consulting + technology + operations in one accountable team. This means your program is not just launched, but reliably run, supported and optimized over time. What we deliver end-to-end: Loyalty strategy, business case and KPI model Program design (points, tiers, benefits, governance, fraud prevention) UX concept and content/campaign planning Platform build and customization (web app, portals, wallet-ready experiences) Integration into your IT landscape (e.g., CRM/ERP environments) Rewards & benefit world including reward shop, fulfillment and logistics Communication orchestration and performance optimization Member/admin support and structured project management Strong fit for B2B complexity: partner and channel programs (dealers, distributors, installers, contractors), sales incentive programs, multi-role setups and proof-of-performance logic—where clarity of rules, budget control and operational reliability decide success. Technology expertise includes enterprise-grade implementations with Azure, C#/.NET and (where suitable) Shopware as a scalable UI/content layer for loyalty portals and reward shops. If you’re looking for a partner who can turn loyalty from “campaigns” into a scalable growth system—from first workshop to stable operation—PRODATA Loyalty delivers.
55 people in their team
Speaks German, English
3 projects in their portfolio
Works remotely across the globe
Sortlist member since 2024
Founded in 1991
4.83/5
(3 reviews)

Services

8 services offered by Prodata Datenbanken und Informationssysteme GmbH

Service name
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  • Description

    No description provided for this service.

    Skills in E-commerce (15)
    Loyalty ManagementDropshipping StrategyeCommerce DevelopmenteCommerce Web DevelopmentElectronic commerceEcommerceB2B eCommerceEcommerce SolutionseCommerce MarketingEcommerce Web Development+5
    Work in E-commerce (1)
    Mercedes Benz Loyalty - E-commerce
    Review in E-commerce (1)
    Ralf Hartmann
    Client in E-commerce (1)
    Mercedes BenzAutomotive | international
    Learn more about E-commerce
  • Description

    No description provided for this service.

    Skills in Marketing (13)
    Loyalty ManagementB2B MarketingDirect MarketingInternational MarketingMarketing AutomationMarketing StrategyCross Platform MarketingLuxury MarketingMarketing ConsultingOperational Marketing+3
    Work in Marketing (1)
    Mercedes Benz Loyalty - Marketing
    Client in Marketing (1)
    Mercedes BenzAutomotive | international
    Learn more about Marketing
  • Description

    No description provided for this service.

    Skills in Software Development (8)
    Loyalty ManagementSoftware ArchitectureSalesforce IntegrationSalesforce ImplementationSQL Programming.NET DevelopmentC# (C-Sharp) DevelopmentMicrosoft Azure Consulting
    Work in Software Development (1)
    Mercedes Benz Loyalty - Software Development
    Review in Software Development (1)
    Benjamin Schwebs
    Client in Software Development (1)
    Mercedes BenzAutomotive | international
    Learn more about Software Development
  • Description

    No description provided for this service.

    Skills in Web Application (2)
    Loyalty ManagementWeb Development
    Work in Web Application (1)
    Mercedes Benz Loyalty - Web Application
    Client in Web Application (1)
    Mercedes BenzAutomotive | international
    Learn more about Web Application
  • Description

    No description provided for this service.

    Skills in Growth Marketing (5)
    B2B Lead GenerationCustomer AcquisitionLead AcquisitionLead NurturingLead Qualification
    Learn more about Growth Marketing
  • Description

    No description provided for this service.

    Skills in Mobile App (6)
    Mobile App DesignMobile CommerceiOS App DevelopmentMobile App PublishingMobile PrototypingHybrid Mobile App
    Work in Mobile App (1)
    Mercedes Benz Loyalty - Mobile App
    Client in Mobile App (1)
    Mercedes BenzAutomotive | international
    Learn more about Mobile App
  • Description
    PRODATA designs and operates loyalty and incentive programs that measurably activate customers, partners, and employees. Our digital strategy expertise covers the full lifecycle: from loyalty concept and KPI model to CRM integration (Salesforce, SAP, Microsoft Dynamics), platform build, reward shop, and ongoing campaign management. With 35+ years of experience since 1991 and more than 500 completed projects, we combine consulting, technology, and operations in one accountable team, so your loyalty program is not just launched, but reliably run and continuously optimised. Rollouts in over 30 countries, for clients ranging from mid-market companies to DAX-listed corporations. PRODATA is ISO 27001 certified and hosts in Germany on TISAX-compliant Azure infrastructure, fully GDPR compliant.
    Skills in Digital Strategy (9)
    Digital InnovationLoyalty ManagementGamification StrategyDigital ConsultingDigital TransitionDigital AnalyticsDigital Marketing StrategyDigital MarketingWeb Marketing
    Works in Digital Strategy (2)
    Clients in Digital Strategy (2)
    Finanzdienstleister (anonym)Banking & Financials
    Großer Einzelhändler (anonym)Retail
    Learn more about Digital Strategy
  • Description

    No description provided for this service.

    Skills in Email Marketing (1)
    Loyalty Management
    Learn more about Email Marketing
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Team

55 members in Prodata Datenbanken und Informationssysteme GmbH's team

Prodata Datenbanken und Informationssysteme GmbH cover
StoryThe PRODATA Story: Loyalty Built to Run Most loyalty programs don’t fail because the idea is bad. They fail because reality shows up. A marketing team launches with strong intentions: activate partners, increase repeat purchases, strengthen relationships, create a reason to choose the brand again and again. The first
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Reviews

3 reviews for Prodata Datenbanken und Informationssysteme GmbH

4.83/5
(3 reviews)
MB
Michael Böttgermanaging director at raumobil GmbH
SectorInternet
Team11 - 50
4.5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Across multiple joint B2B initiatives, we experienced PRODATA as a structured, dependable partner that enabled us to design and deliver effective, high-performing loyalty programs for our clients.

What did you enjoy the most during your collaboration?What stood out most was PRODATA’s ability to master the operational complexity behind a functioning B2B loyalty program: transparent rules, cleanly defined processes, reliable execution, and stable operations. This foundation allowed us to build communication and activation strategies with strong predictability — and manage loyalty programs sustainably over the long run, rather than running isolated, short-term campaigns.

Michael Böttger recommends this agency

SectorInternet
Team11 - 50
BS
Benjamin SchwebsDigital Designer | Project Manager at bunte büffel GmbH
ServiceSoftware Development
SectorMarketing & Advertising
Team1 - 10
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?In several joint B2B projects, we have been able to work with PRODATA in a structured and reliable manner and implement successful loyalty programs for our customers.

What did you enjoy the most during your collaboration?In our projects, PRODATA primarily solved the complexity of making a B2B program truly operable: clear rules, clean processes, reliable implementation, and stability in operation. This enabled us to set up communication and activation in a predictable manner and manage loyalty programs over the long term, instead of just running individual campaigns.

Benjamin Schwebs recommends this agency

ServiceSoftware Development
SectorMarketing & Advertising
Team1 - 10
RH
Ralf HartmannProjektmanager Loyalty at Brötje Heizungen
ServiceE-commerce
SectorIndustrial Goods & Services
Team1001 - 5000
5/5

Vielen Dank, PRODATA. Ich bin begeistert über die schnelle und professionelle Umsetzung unseres Kundenbindungssystems. Ralf Hartmann – Projektmanager Loyalty, August Brötje GmbH

ServiceE-commerce
SectorIndustrial Goods & Services
Team1001 - 5000
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Contact

Contact details of Prodata Datenbanken und Informationssysteme GmbH

Details

  • HeadquarterKriegsstraße, 76135 Karlsruhe, Deutschland