PROPORCJA.AGENCY
We're a creative agency that loves making above-average things in the right pro/portions. Hooray!
We believe in thoughtful communication, which is why we like to listen and be heard. We try to stay close to our client's business, which results in campaigns that deliver on jointly set goals. No review yetBe the first to write one
Services
7 services offered by PROPORCJA.AGENCY
Description Design and motion are one craft here, not two departments. We animate brands: logo animations and idents, motion graphics for campaigns, 3D renders and product visualisations, animated key visuals, packshots, social-first motion and end frames that hold the brand together across every format. The work comes out of the same room as the strategy and the film crew, so motion is designed to fit the campaign it belongs to - sized, timed and toned per platform, always inside the brand book. Generative AI is part of the pipeline: faster previz, more style routes to choose from, and format adaptations without a new render cycle. What arrives is finished, not "generated". What you get: logo animation and brand idents, motion graphics and animated infographics, 3D design and renders, animated key visuals and packshots, social media motion sets, title and end-card systems, and sound design to match. 15 years of creative direction for Starbucks, Mercedes-Benz, Kaufland, Huawei, Herbapol, Kenvue and G2A. Our team's work has been recognised with EFFIE (2016, 2023) and Golden Arrow (2021).Skills in Motion Design (6) Motion DesignMotion Graphics3D Graphic DesignLogo Motion DesignMotion Design 3DMotion Graphic Design
Learn more about Motion DesignDescription We produce brand films, TV and online commercials and social-first video. From the idea and script to the final cut. Behind every production sits 15 years of creative direction for brands such as Starbucks, Mercedes-Benz, Kaufland, Huawei, Herbapol, Kenvue, Netto and G2A. What sets us apart: generative AI is a working part of our production pipeline, not a gimmick. We train custom LoRA models on a brand's own visual world, generate and upscale shots, build previz, teaser drafts and key visuals, and adapt formats at speed. Brief → generation → selection → refinement → delivery, always inside the brand book. The result is more versions, faster, at a fraction of a traditional shoot's budget. What you get: TV commercials and online spots, social-first verticals (9:16, 1:1, 16:9), product and packshot films, motion design and 3D, voice-over, sound design and full post-production. We work from our own studio in Warsaw and deliver across Central and Eastern Europe. Our team's work has been recognised with EFFIE (2016, 2023) and Golden Arrow (2021).Skills in Video Production (7) Motion DesignVideo MarketingVideo EditingSocial Media Video ProductionCommercial Video ProductionTV CommercialVideo Production
Learn more about Video ProductionDescription We build advertising campaigns end to end: big idea, creative concept, key visuals, scripts, production and rollout across every channel a brand actually uses — TV, online, social, OOH and in-store. Our background is 360° campaign work for Starbucks, Mercedes-Benz, Kaufland, Froneri, Huawei, Herbapol, Kenvue and G2A, including strategies run across Central and Eastern European markets. We have taken FMCG brands from launch to category leadership — the KAKTUS ice cream brand went from zero to #1 in Polish impulse ice cream. We work as one team from strategy to final asset, so the idea that wins the pitch is the idea that reaches the shelf. Generative AI sits inside the process: faster previz, more concept routes tested before budget is committed, and campaign adaptations across formats and markets without a second shoot. What you get: campaign platform and big idea, creative concepts and key visuals, ad copy, TV and online spots, social-first formats, OOH and print, media planning support, plus rollout and optimisation. Our team's work has been recognised with EFFIE (2016, 2023) and Golden Arrow (2021).Skills in Advertising (5) Media PlanningBrand AdvertisingAdvertising CampaignCreative AdvertisingCampaign Strategy
Learn more about AdvertisingDescription AI is not magic here — it is a production tool with a workflow. We use generative AI the way a crew uses gear on set: it has to work, not to show off. We calibrate rather than just prompt. We train custom LoRA models on a brand's own visual world, so the output looks like the brand and not like "something from a generator". Our toolkit includes Midjourney, Runway, Pika, ComfyUI, ControlNet, ElevenLabs, Magnific and Topaz, combined into one pipeline so the result is an asset, not chaos. Process: brief → generation → selection → refinement → delivery. Always inside the brand book, always with a creative director's judgement on tone, narrative and quality. What you get: AI-generated video and imagery, key visual and layout drafts, previz and teaser cuts, packshots, format adaptations, upscaling, clean-ups, custom-trained brand models, and content for pitches, MVPs and internal tests. We also support other agencies and in-house teams who need ideas turned into visuals before the budget lands. 15 years of creative direction for Starbucks, Mercedes-Benz, Kaufland, Huawei, Herbapol, Kenvue and G2A sit behind the judgement calls. Our team's work has been recognised with EFFIE (2016, 2023) and Golden Arrow (2021).Skills in Artificial Intelligence (7) Artificial IntelligenceAutomated Content CreationAI StrategyGenerative AIAI Image GenerationImage generative AIText generative AI
Learn more about Artificial IntelligenceDescription We run brand profiles on Facebook, Instagram, TikTok, LinkedIn and YouTube as an ongoing service - strategy, creative, production, publishing, paid support and moderation, handled by one team. Ongoing accounts we run include Netto Polska, Scanye and Beller: full-service management from content plan to community moderation. How we work: verification of campaign goals → communication strategy → implementation concepts → asset production → scheduling → publishing and paid media support → optimisation. You get a monthly content plan and calendar, original photo and video shot in our Warsaw studio, static and motion formats sized per platform, copy, community management and moderation, paid campaign setup in Meta and TikTok, and reporting with recommendations. Because generative AI is part of our production pipeline, we deliver a higher volume of formats and variants per month than a traditional shoot-based process allows — without the look of stock content. Packages are modular, so social can be a light always-on presence or a full programme with dedicated shoots. We also run social audits and Meta Business Suite training for in-house teams.Skills in Social Media (9) Social MediaFacebook MarketingInstagram MarketingSocial Media ManagementSocial Media MarketingTiktokSocial Media CampaignSocial Media StrategyCommunity Management
Learn more about Social MediaDescription We decide what a brand should say before we decide how to say it. Content strategy here starts with the go-to-market question, the positioning and the big idea — then turns into a content platform, pillars, formats and a calendar a team can actually run. Our approach comes from 15 years of brand communication for Starbucks, Mercedes-Benz, Kaufland, Froneri, Huawei, Herbapol, Kenvue and G2A, including 360° strategies across Central and Eastern European markets. We have taken FMCG brands from launch to category leadership. What you get: audience and category insight, brand positioning and messaging framework, content pillars and tone of voice, channel and format architecture, an editorial calendar, and the creative concepts that fill it. We also audit existing content and social presence and tell you plainly what to stop making. Strategy that stays on a slide is worthless, so we stay on through production. Our team writes the scripts, shoots the film and designs the posts — with generative AI in the pipeline, so a strategy can be pressure-tested against real assets in days rather than quarters. Our team's work has been recognised with EFFIE (2016, 2023) and Golden Arrow (2021).Skills in Content Strategy (7) Branded ContentContent MarketingStorytellingSocial Content StrategyBrand StorytellingContent StrategyContent creation
Learn more about Content StrategyDescription We write for brands so that people actually want to listen — and so that it shows up in results. Fifteen years of creative direction stand behind the copy: Starbucks, Mercedes-Benz, Kaufland, Froneri, Huawei, Herbapol, Kenvue and G2A. What you get: campaign lines and taglines, big idea and concept write-ups, TV and online scripts, social-first copy, product and packaging copy, website and landing page copy, email, and tone-of-voice guidelines. We also audit existing copy and rewrite what is not working. Our writers sit next to the art directors and the film crew, not in a separate content silo — so a line written on Monday can be a script on Wednesday and a finished film the week after. Polish and English, with adaptation across Central and Eastern European markets. Our team's work has been recognised with EFFIE (2016, 2023) and Golden Arrow (2021), awards given for effectiveness and creativity — which is a fair summary of what we want copy to do.Skills in Copywriting (7) CopywritingScript WritingCopywriting AdvertisingCreative CopywritingNarrative CopywritingAd copywritingBrand copywriting
Learn more about Copywriting
Team
11 members in PROPORCJA.AGENCY's team
StoryWe believe in thoughtful communication, which is why we like to listen and be heard. We try to stay close to our client's business, which results in campaigns that deliver on jointly set goals.
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- HeadquarterStępińska 22/30, Warsaw, Poland