Publidirecta
Geotargeting and leaflet distribution: direct marketing that sells
Who is Publidirecta
Publidirecta is a Spanish agency specializing in results-oriented direct marketing. Based in Madrid, with a presence in Barcelona and coverage throughout Spain, the company combines operational expertise and technological tools to maximize the impact of each advertising action. Founded in 1991 and with over 24 years of experience in distribution and promotion, Publidirecta positions itself as a practical partner for brands seeking physical presence and conversion.
Main services
Publidirecta offers a range of distribution and promotion solutions: leaflet distribution (door-to-door distribution), point-of-sale and hand-to-hand distribution, delivery of brochures and advertising materials, magazines, catalogs, product samples, CDs, and hostess and promoter services. Additionally, it carries out in-store promoter (GPV), poming, perching, and sampling actions. Each format is selected and planned according to the campaign objective to ensure reach and relevance.
Approach and methodology
Publidirecta's approach is eminently practical and results-oriented: planning relies on geotargeting technology to identify areas with the highest commercial potential and concentrate efforts where the campaign can generate more sales or conversions. Execution combines logistics, quality control, and measurement, allowing for rapid adjustments and continuous improvements during deployment.
Differentiators
Publidirecta stands out for its blend of operational experience, national coverage, and use of geolocation tools that bring precision to physical actions. Its offering integrates both mass distribution (leaflet drops) and proximity and direct contact actions (promoters, hostesses, sampling), facilitating the design of coordinated and measurable offline multichannel strategies.
Value for the client and closing
For brands seeking territorial presence and tangible ROI, Publidirecta offers concrete and measurable solutions. Its priority is to convert investment into results, optimizing routes, materials, and personnel to achieve the greatest possible impact. Those who work with Publidirecta gain professional execution, operational control, and a constant focus on improving results. No review yetBe the first to write one
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Services
4 services offered by Publidirecta
Description Campañas de publicidad directa (buzoneo, reparto en mano, promotores) planificadas con geotargeting y control operativo para maximizar conversiones medibles.Skills in Advertising (2) Direct AdvertisingPromotional Advertising
Learn more about AdvertisingDescription Mailing directo y buzoneo personalizado, segmentado por geotargeting; logística, control de calidad y medición para convertir reparto en ventas.Skills in Email Marketing (1) Direct Mailing
Learn more about Email MarketingDescription Estrategia de marketing directo basada en datos y geolocalización; diseñamos acciones (sampling, GPV, promotores) medibles para incrementar ventas locales.Skills in Marketing (1) Direct Marketing
Learn more about MarketingDescription Producción y distribución de materiales impresos (folletos, catálogos, revistas) optimizados por zonas de alto potencial, con control de rutas y calidad.Skills in Print (1) Print Advertising
Learn more about Print
Team
17 members in Publidirecta's team
StorySomos Publidirecta, una agencia de marketing directo que nació en 1991 en Madrid y que mantiene viva la misma obsesión: conseguir resultados. Empezamos con un equipo reducido repartiendo folletos puerta a puerta y aprendimos rápido que la clave está en la precisión y en la medición. Con presencia en Madrid, Barcelona y cobertura en toda España hemos ido incorporando tecnología de geotargeting para adelantarnos al mercado y optimizar cada campaña. Hoy combinamos buzoneo, distribución en puntos de venta, azafatas y sampling con una mentalidad práctica: probar, medir y mejorar. Nos mueve ver cómo una distribución bien planificada se traduce en ventas reales y en ventaja competitiva para nuestros clientes.
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Contact
Contact details of Publidirecta
Details
- Headquarter35 A Calle de Núñez de Balboa, 28001 Madrid, España
- 35 A Calle de Núñez de Balboa, 28001 Madrid, España