Rare Ideas
Turning Ideas into Iconic Brands
At Rare Ideas, we are a Brand Strategy and Consumer Experience Design House dedicated to building brands that not only stand out but also leave a lasting impact. We don't just design brands; we create experiences that engage, inspire, and form lasting connections with your audience. What We Do We partner with founders, startups, and businesses at every stage of their journey whether that’s building a brand from the ground up, revitalising an existing identity, or refining your brand’s positioning and communication strategy. Our approach is built on strategic insight and a deep understanding of your audience, ensuring that every touchpoint is designed with purpose and impact. Our Expertise ✔️ Market Research & Insights: Understanding the pulse of the market and consumer behavior. ✔️ Brand Concept, Strategy & Positioning: Crafting unique narratives that connect with your audience. ✔️ Visual Identity & Communication: Designing compelling identities that reflect your brand’s essence ✔️ Consumer Experience Strategy & Design: Creating immersive experiences that build lasting loyalty. ✔️ Design Collaterals: Delivering high-quality brand materials that bring your brand to life. ✔️ Brand Workshops, IPs & Campaigns : Engaging teams in collaborative sessions to unlock potential and develop impactful campaigns. Why Rare Ideas? ✔️ We Create Brands That People Feel & Remember: We believe in crafting brands with a distinct voice, purpose, and identity. Our brands are far from generic, they resonate on an emotional level and remain memorable. ✔️ Le d by Specialists, Backed by Strategy: Our team comprises strategists, designers, storytellers, and experience creators who work together to deliver brands built on precision, expertise, and heart. ✔️ Beyond an Agency We Are Brand Custodians: We immerse ourselves in your brand, nurturing it as if it were our own. Because we understand that great brands aren’t just created they’re cultivated. ✔️ Global Reach, Local Relevance : We believe in tailored branding solutions. Our work thrives across different markets, industries, and cultures, ensuring your brand resonates wherever it goes. ✔️ Built for Longevity, Not Just Visibility : A strong brand isn’t about being seen it’s about being remembered. We craft identities that last. Let's talk to build a brand that's remembered! Email us on : [email protected] Message/Call us on : +919860479385 20 people in their team
Speaks English
8 projects in their portfolioWorks remotely across the globe
Sortlist member since 2023
Founded in 2015
3 awards conferred4.93/5
Services
5 services offered by Rare Ideas
Description We craft brands with a clear sense of identity, purpose, and direction. Defining a unique brand concept that not only resonates with your audience but also sets you apart in the market and positioning your brand strategically. We craft a compelling brand story, to ensure your brand speaks with authenticity and emotional appeal. Every decision we make aligns with your brand’s core purpose, creating a cohesive and memorable identity that drives long-term success and deep connections with your customers.Skills in Branding & Positioning (41) Brand AdvertisingCorporate IdentityVisual IdentityLogo DesignBrand StrategyBrand IdentityBrand DevelopmentEmployer BrandingDigital BrandingRebranding+31Works in Branding & Positioning (7) Reviews in Branding & Positioning (14) Disha ParwaniSakshi ChandaniHarsh MilaniN NegiClients in Branding & Positioning (7) Nanna's NegroniRestaurants | nationalCobbler and CrewRestaurants | internationalGatherRestaurants | nationalPomodoroRestaurants | international
Learn more about Branding & PositioningDescription We believe that great brands are built visually. Our Visual Identity service is all about bringing your brand’s essence to life through compelling design. From logos and color palettes to typography and imagery, we craft every visual element to ensure your brand stands out, feels authentic, and connects with your audience. We design with intention, creating a cohesive and memorable look that works seamlessly across all platforms, leaving a lasting impression wherever your brand is seen.Skills in Graphic Identity (1) Identity DesignWorks in Graphic Identity (5) Review in Graphic Identity (1) Monisha AnandClients in Graphic Identity (5) PomodoroRestaurants | internationalNanna's NegroniRestaurants | nationalElephant & Co.Food | nationalElephant & Co.Beverage | national
Learn more about Graphic IdentityDescription From concept to creation, we turn your packaging into an unforgettable experience. Whether it’s sleek and modern or full of vibrant charm, we tailor every design to resonate with your audience and reflect your brand’s unique personality. With a keen eye for detail and creativity, we ensure your packaging stands out on the shelf, leaving a lasting impression that speaks to the quality and individuality of your brand.Skills in Packaging (16) Food PackagingE-Commerce PackagingEco-friendly PackagingProtective PackagingBeverage PackagingPackaging LabelsCreative PackagingNon-food PackagingPackaging DesignBranding Positioning+6Works in Packaging (6) Review in Packaging (1) Vagesh NairClients in Packaging (6) PomodoroRestaurants | internationalGatherRestaurants | nationalNanna's NegroniRestaurants | nationalElephant & Co.Food | national
Learn more about PackagingDescription We believe that great brands are built on solid insights. Our Market Research process goes beyond just numbers we dive deep into primary and secondary research, conducting thorough industry analysis and competitor evaluations to truly understand your audience’s behavior. With a data-driven approach, we ensure that every brand concept and strategy we create is perfectly aligned with market needs while standing out in a crowded space. This thoughtful and meticulous research process helps us build brands that aren’t just relevant, but deeply impactful and set up for long-term success.Skills in Market Research (7) brand concept studymarket insightscompetitor analysisMarket ExpansionTarget Audience Definitionconcept studyconcept validationWorks in Market Research (6) Clients in Market Research (6) Nanna's NegroniRestaurants | nationalCobbler and CrewRestaurants | internationalJujuRestaurants | nationalPomodoroRestaurants | international
Learn more about Market ResearchDescription We know that consistency is key to building a strong, recognisable brand. Communication Strategy Guidelines ensure that every message, across all platforms, aligns seamlessly with your brand’s voice, image, and values. From defining the right tone to crafting engaging narratives, we help you communicate with clarity and impact. Whether through captivating content, strategic campaigns, or tailored communication plans, we make sure your brand story is told in a way that resonates and connects with your audience, leaving a lasting impression at every touchpoint.Skills in Content Strategy (7) Social Content StrategyStorytellingShareable ContentSpecification WritingTarget Audience DefinitionContent AdvertisingBlogging StrategyWorks in Content Strategy (4) Review in Content Strategy (1) Saee PatilClients in Content Strategy (4) Nanna's NegroniRestaurants | nationalPomodoroRestaurants | internationalJujuRestaurants | nationalGatherRestaurants | national
Learn more about Content Strategy
Team
20 members in Rare Ideas's team
StoryWe’re a tight-knit team with over a decade of experience, dedicated to building brands that connect with people. We create impactful experiences that drive growth and innovation, blending strategy and design for lasting results.
Awards
Rare Ideas was awarded 3 times
Juju Hot Sauce- Featured in Packaging Of The World2025-1-1Our work featured for Juju Hot Sauce. Juju Hot Sauce is celebrated for its bold design, combining Aztec motifs with tequila heritage. Link to work : https://packagingoftheworld.com/2025/01/juju-hot-sauce.html
Eco Brews- Featured in World Brand Design Society & Packaging Of The World2025-2-1Our work featured for Eco Brews, stands out with surreal animal illustrations that maximize shelf impact. These projects showcase our ability to create impactful, memorable designs. Link to work : https://packagingoftheworld.com/2025/01/eco-brews.html, https://worldbranddesign.com/rare-transforms-eco-brews-packaging-with-surreal-animal-illustrations-for-maximum-shelf-impact/
Nanna's Negroni- Featured in World Brand Design Society2025-2-1Our work for Nanna's Negroni captured the essence of authentic European dining with a contemporary twist, creating a sophisticated yet approachable visual identity. Link to work : https://worldbranddesign.com/nannas-negroni-a-fresh-take-on-european-dining-by-rare//
Reviews
35 reviews for Rare Ideas
4.93/5
(35 reviews)
EM
EC MohanCo-founder at Cold Brew Coffee
SectorFood
Team1 - 10
What was the objective behind your collaboration?We wanted to launch with a minimalist identity they felt edgy, not bland. Something global not local-kirana
What did you enjoy the most during your collaboration?The first pitch deck they showed us just got it. They're visually sharp and strategically clear. Loved the no-fluff approach.
EC Mohan recommends this agency
NN
N NegiFounder at Pasta Bar
ServiceBranding & Positioning
SectorRestaurants
Team11 - 50
What was the objective behind your collaboration?We wanted to create a brand from scratch that reflected our chef’s personality and journey, not just another Italian place.
What did you enjoy the most during your collaboration?The way they asked questions. It felt like therapy but for our brand. Also, the naming process was a lot of fun.
N Negi recommends this agency
SP
Saee PatilMarketing Director at Hospitality Resort
ServiceContent Strategy
SectorRestaurants
Team51 - 200
We booked a workshop with Rare to train our internal team on brand voice and comms. We didn’t expect it to turn into a full-blown “aha moment” for the whole company. Rare team ran it brilliantly practical, interactive, and no BS. By the end of the day, our team had a clearer sense of what we stand for and how to communicate it. Even our founder (who never says much) was impressed. Highly recommend for brands looking to upskill teams, not just hire an agency.
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Contact
Contact details of Rare Ideas
Details
- Headquarter2nd floor, Baron Centre, North Ave, opposite Jogger's Park, Kalyani Nagar, Pune, Maharashtra 411006, India
