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Refrakt Digital

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Greater London, United Kingdom
The unfair advantage behind the boldest brands in every sector. Strategy First. UK and Dubai.
Refrakt Digital is a digital marketing consultancy and web design agency operating across Dubai and the UK, founded by Vicki Albert — a senior marketer with a background across luxury hospitality, fine jewellery, financial services, and private yacht charters in the UAE, and major UK brands including financial institutions and fast-growth fashion labels. We work with ambitious business owners across Essex, London, and Dubai — from luxury watch dealers, fine wine merchants, and yacht businesses to shipping companies, aesthetics clinics, and tradesmen. Every engagement is consultancy-led: strategy before execution, commercial outcomes before activity metrics. Services span SEO, Google Ads, Meta Ads, web design, social media management, and Fractional CMO engagements for businesses that need senior marketing leadership without the full-time overhead.
7 people in their team
Speaks English, Arabic
5 projects in their portfolio
Sortlist member since 2025
Founded in 2024
4 awards conferred


Services

11 services offered by Refrakt Digital

Service name
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  • Description
    We design modern, high-performing websites that don’t just look great—they’re built to convert visitors into real leads and customers. Our approach is focused on what actually works: clear value propositions, intuitive navigation, and engaging content that speaks directly to your audience’s needs. Every site we create is fast, secure, and fully responsive, giving users a seamless experience on any device. We know that great design is about more than just visuals—it’s about guiding visitors smoothly through your site, making it easy for them to take action, and building trust from the first click. We use proven strategies like strong calls to action, streamlined landing pages, and smart content placement to maximise conversions. Our team understands what drives results, whether you’re a local business or a large brand. We use data and user behaviour insights to continually refine your site, ensuring it stays ahead of trends and delivers measurable growth. If you want a website that’s not just modern but also a powerful lead-generating tool, we know how to make it happen.
    Skills in Website Creation (9)
    Responsive Web DesignLanding Page DesignEcommerce Website DesignSmall Business Web DesignWordpress DesignWeb Hosting ManagementWebsite DesignElementorWeb Design
    Work in Website Creation (1)
    Web design & custom dev Crm for Whisky Investment Company - Website Creation
    Reviews in Website Creation (2)
    Dr. Matteo Ferraro
    Ryan Porter
    Client in Website Creation (1)
    Tavrix GroupBeverage | international

    Learn more about Website Creation


  • Description
    We deliver SEO that actually drives results for your business—whether you’re a local tradesperson, a national retailer, or a specialist in financial services. Our work covers every essential area: on-page optimisation, technical fixes, content strategy, and building strong backlinks. We focus on getting your website ranking higher in search engines, attracting more of the right visitors, and turning that traffic into real leads and sales. Our approach starts with a detailed audit to identify where your site can improve. We then create a tailored SEO plan that covers everything from keyword research and content updates to technical enhancements and local SEO, depending on your goals. Throughout, we track your progress and report back with clear, measurable results—so you always know the impact of our work. With SEO, you get more than just higher rankings. You boost your online visibility, build trust with your audience, and generate steady, high-quality traffic that supports your long-term business growth. Google is using AI more than ever in its search algorithms, changing how websites are ranked and how users find information. At Refrakt, we make sure our SEO strategies keep pace with these changes by using the latest AI-powered tools and techniques. This ensures your website stays visible and competitive, no matter how search evolves.
    Skills in SEO (25)
    Search Engine OptimizationLocal SEOOn-Page SEOSEO AuditSEO StrategyTechnical SEOKeyword ResearchSEO ConsultingMobile SEOOnline SEO+15
    Work in SEO (1)
    SEO Growth Success for Holly Dental - SEO
    Review in SEO (1)
    Marc Hokayem
    Client in SEO (1)
    Holy DentalHospitals & Healthcare

    Learn more about SEO


  • Description

    No description provided for this service.

    Skills in Branding & Positioning (4)
    Brand IdentityCorporate Identity DesignBrand CreationTarget Market Definition
    Review in Branding & Positioning (1)
    Omar Al Farsi

    Learn more about Branding & Positioning


  • Description
    We run successful advertising campaigns for clients ranging from local tradesmen to large international retail brands and financial services companies. Our team manages every aspect of your digital advertising—from setting up campaigns and selecting the right keywords or audiences, to writing effective ad copy and monitoring performance across platforms like Google, Facebook, and Instagram. We tailor each campaign to your specific goals, whether that’s increasing website visits, generating leads, or driving sales. Our experience across different industries means we know how to adapt strategies for maximum impact, whatever your business size or sector. You’ll receive regular updates and clear reports, so you always know how your ads are performing. Our focus is on delivering measurable results and the best possible return on your investment.
    Skills in Advertising (10)
    Social AdvertisingAdvertising CampaignSocial Media CampaignPaid MediaDisplay MarketingPay-Per-ClickOnline Digital MarketingSocial Media AdvertisingSEO Web DesignPay Per Click Advertising
    Work in Advertising (1)
    SEO Growth Success for Holly Dental - Advertising
    Client in Advertising (1)
    Holy DentalHospitals & Healthcare

    Learn more about Advertising


  • Description

    No description provided for this service.


    Learn more about Online Advertising


  • Description
    We don’t just post for the sake of it. At Refrakt, social is where your brand becomes part of the conversation—and the culture. We put people over platforms, turning communities into customers and making sure every piece of content connects your brand to real business outcomes. Our social media management is built for a social-first world. We dive deep into your audience, using real-time insights and social listening to find the communities that matter most to your business. Then we craft content strategies that actually resonate—whether that means jumping on cultural moments, collaborating with creators, or running campaigns that get people talking. We don’t believe in siloed social or one-size-fits-all playbooks. Instead, we build a toolkit that keeps your brand identity fit for every channel, adapting your message for maximum impact—whether it’s TikTok, Instagram, LinkedIn, or whatever’s next. With dynamic content frameworks and real-time A/B testing, we make sure your social output is always evolving, always relevant, and always driving results. Social isn’t just a channel—it’s where your brand lives. We help you own the conversation, find new audiences, and turn engagement into real growth.
    Skills in Social Media (16)
    Social Media MarketingSocial Media ManagementSocial Media StrategySocial Media AnalysisSocial Media ServicesSocial Media CampaignSocial MarketingTwitter MarketingPinterest MarketingSocial Media Optimization+6
    Works in Social Media (2)
    LinkedIn Strategy & Social Media Management — HMT - Social Media
    Client in Social Media (1)
    Heidelberg Materials TradingLogistics & Supply Chain | international

    Learn more about Social Media


  • Description

    No description provided for this service.

    Works in Digital Strategy (3)
    LinkedIn Strategy & Social Media Management — HMT - Digital Strategy
    Web design & custom dev Crm for Whisky Investment Company - Digital Strategy
    Clients in Digital Strategy (2)
    Heidelberg Materials TradingLogistics & Supply Chain | international
    Tavrix GroupBeverage | international

    Learn more about Digital Strategy


  • Description

    No description provided for this service.

    Work in Web analytics/Big data (1)
    Web design & custom dev Crm for Whisky Investment Company - Web analytics/Big data
    Client in Web analytics/Big data (1)
    Tavrix GroupBeverage | international

    Learn more about Web analytics/Big data


  • Description

    No description provided for this service.

    Works in Content Strategy (3)
    LinkedIn Strategy & Social Media Management — HMT - Content Strategy
    Fractional CMO & Market Expansion — Chrono Group - Content Strategy
    Clients in Content Strategy (2)
    Heidelberg Materials TradingLogistics & Supply Chain | international
    The Chrono GroupE-commerce | international

    Learn more about Content Strategy


  • Description

    No description provided for this service.

    Work in Marketing (1)
    Fractional CMO & Market Expansion — Chrono Group - Marketing
    Client in Marketing (1)
    The Chrono GroupE-commerce | international

    Learn more about Marketing

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Team

7 members in Refrakt Digital's team

StoryRefrakt Digital is a results-driven agency based in the UK. We blend creativity, strategy, and performance to help brands cut through the noise and achieve lasting growth. From Google to TikTok, we specialize in designing high-converting websites, crafting targeted marketing strategies, and driving measurable results.
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Awards

Refrakt Digital was awarded 4 times

MENA Search Awards2024-08-01
MENA Digital Awards (MDA)2024-07-01
UK Digital Growth Awards2024-11-01
UK Agency Awards2025-01-01

Reviews

4 reviews for Refrakt Digital

4.95/5
(4 reviews)
DM
Dr. Matteo FerraroOnwner at The Best Cosmetic
ServiceWebsite Creation
SectorBeauty
Team1 - 10
5/5
Verified review
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?I wanted to improve the online presence of my cosmetic surgery practice with a more modern, user-friendly website and better visibility on search engines. Refrakt helped me do both, building a site that reflects my brand and attracting the right kind of traffic.

What did you enjoy the most during your collaboration?The whole process felt really smooth — the team was super easy to work with, understood my vision straight away, and made everything feel collaborative. They nailed the balance between clean design and performance, and the SEO work is already paying off in terms of traffic and inquiries.

Dr. Matteo Ferraro recommends this agency


ServiceWebsite Creation
SectorBeauty
Team1 - 10

OA
Omar Al FarsiMarketing Lead at Tmg Properties
ServiceBranding & Positioning
SectorReal Estate
Team201 - 500
5/5
Verified review
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?The agency helped us create a website that aligns with our new digital strategy. Their SEO work and social media management gave us the boost we needed to increase our online presence and attract more leads.

What did you enjoy the most during your collaboration?The team really understood what we were looking for and delivered exactly what we needed. Our rankings have gone up, and the content they’ve created for social media has engaged our audience in a way we hadn’t seen before. We’ve noticed more inquiries coming through.

Omar Al Farsi recommends this agency


ServiceBranding & Positioning
SectorReal Estate
Team201 - 500

RP
Ryan PorterMarketing Manager at Campbell Financial
ServiceWebsite Creation
SectorBanking & Financials
Team201 - 500
5/5
Verified review

Working with Refrakt Digital was an absolute game-changer for our business! We needed a professional and secure website to showcase our financial services, and Refrakt delivered beyond our expectations. From the initial consultation to the final launch, the team was attentive, responsive, and understood our specific needs. They designed a sleek, user-friendly interface that made it easier for our clients to access important information and services. The site is not only aesthetically pleasing but also optimized for performance and security — crucial for handling sensitive financial data. The team integrated everything seamlessly, from our client portals to online payment systems, with top-notch security features. What truly impressed us was their ability to combine creativity with technical expertise. They didn’t just build a website; they helped us create an online presence that truly reflects the professionalism and trustworthiness of our financial services. Since the site launched, we've seen a significant increase in client inquiries, and our team is able to manage everything with ease through the backend dashboard. Refrakt Digital really understood our vision and executed it flawlessly. Highly recommend Refrakt Digital to anyone looking to take their financial services to the next level!


ServiceWebsite Creation
SectorBanking & Financials
Team201 - 500

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Contact

Contact details of Refrakt Digital

Details


  • Headquarter3rd floor, 86-90 Paul St, London, England, United Kingdom