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Reinvent Publicidad

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Cali, Colombia
Strategic brand communication
Reinvent is a branding agency specializing in brand refresh for local clients, and white-label design and motion graphics for creative agencies in USA with its brand DFA Design For Agencies. Some of the brands we have teamed up with: Gases de Occidente, Castrol, VolksWagen, Compañía Energética de Occidente, SsangYong Motor Colombia, Baterías Magna, Clínica de Oftalmología de Cali, Cali Chamber of Commerce, Clínica Imbanaco, Carvajal, AVINA, and a ffew creative agencies from the US and Canada.
12 people in their team
Speaks Spanish, English
15 projects in their portfolio
Works remotely across the globe
Sortlist member since 2016
Founded in 2008
6 awards conferred
5/5
(3 reviews)

Services

13 services offered by Reinvent Publicidad

Service name
Experience level
Related reviews
Starting from
  • Description
    At Reinvent, our branding and positioning work begins with strategic clarity. We help companies define who they are, who they are not, and why they matter in a competitive market. Through deep discovery, stakeholder alignment, and market analysis, we craft clear positioning statements, value propositions, brand architecture, and messaging frameworks that guide every future decision. We ensure the brand is not just visually attractive, but strategically differentiated — aligned with business objectives, cultural context, and long-term growth. The result is a brand foundation strong enough to support expansion, innovation, and consistent communication across all channels.
    Skills in Branding & Positioning (30)
    BrandingContent StrategyOnline MarketingCommunication & Brand StrategyStrategyBrand StrategyOffline & Online BrandingBrand IdentityDigital StrategyIdentity+20
    Works in Branding & Positioning (12)
    Tyler Cerny - Branding & Positioning
    natsucar identity and packaging - Branding & Positioning
    Viejas Verdes - Branding & Positioning
    Reviews in Branding & Positioning (2)
    Juan Pablo Mancera
    GC
    Clients in Branding & Positioning (3)
    Tyler CernyEducation | national
    natsucarFood | international
    viejas verdesHousehold Products | local
    Learn more about Branding & Positioning
  • Description
    Our graphic identity work translates strategy into a cohesive and distinctive visual system. We design logos, color palettes, typography systems, iconography, and visual language elements that express the brand’s positioning with clarity and consistency. Beyond aesthetics, we build scalable identity systems that function across digital platforms, print materials, packaging, and environmental applications. Every element is intentional — designed to reinforce recognition, credibility, and differentiation. The result is a visual identity that not only looks refined, but works as a structured tool for long-term brand growth and operational coherence.
    Skills in Graphic Identity (3)
    Identity DesignCorporate BrandingLogo Graphic Design
    Works in Graphic Identity (3)
    natsucar identity and packaging - Graphic Identity
    Earthmate Identity - Graphic Identity
    Viejas Verdes - Graphic Identity
    Clients in Graphic Identity (3)
    natsucarFood | international
    Exser CanadaPets | local
    viejas verdesHousehold Products | local
    Learn more about Graphic Identity
  • Description
    Our graphic design services focus on high-quality execution aligned with strategic intent. We develop corporate materials, marketing assets, digital content, presentations, packaging adaptations, social media visuals, and campaign pieces that maintain consistency with the brand’s identity system. Every design decision is guided by hierarchy, clarity, and purpose — ensuring that communication is not only visually compelling, but effective. We operate with precision, speed, and structure, allowing companies to execute consistently across touchpoints while maintaining a strong, unified brand presence.
    Skills in Graphic Design (16)
    IllustrationPrint DesignLogo DesignTypographyMerchandisingCorporate DesignDiseño creativoConceptual DesignCanvas DesignGraphic Chart Design+6
    Works in Graphic Design (11)
    Tyler Cerny - Graphic Design
    Earthmate Identity - Graphic Design
    Viejas Verdes - Graphic Design
    Review in Graphic Design (1)
    Victor Cozzarelli
    Clients in Graphic Design (3)
    Tyler CernyEducation | national
    Exser CanadaPets | local
    viejas verdesHousehold Products | local
    Learn more about Graphic Design
  • Description
    Our packaging work bridges strategy, design, and commercial performance. We develop packaging systems that communicate the brand’s positioning clearly at the point of sale while balancing aesthetics, functionality, and production feasibility. From structural concepts and visual design to portfolio coherence and line extensions, we ensure that packaging reinforces brand recognition and drives purchase decisions. We collaborate closely with marketing, production teams, and suppliers to align creative vision with operational realities — delivering packaging that stands out on the shelf and strengthens long-term brand equity.
    Skills in Packaging (16)
    Packaging DesignBranding PositioningGraphic PackagingRetail PackagingCustom PackagingSustainable PackagingProduct PackagingPackingFood PackagingNon-food Packaging+6
    Work in Packaging (1)
    natsucar identity and packaging - Packaging
    Client in Packaging (1)
    natsucarFood | international
    Learn more about Packaging
  • Description
    Our advertising work is built on strategic insight and business objectives, not just creative expression. We develop campaign concepts that translate brand positioning into powerful, relevant messages that resonate with the right audiences. From big ideas and storytelling frameworks to multi-channel execution across digital, social, print, and outdoor media, we ensure consistency and impact at every touchpoint. We focus on clarity, differentiation, and measurable performance — creating campaigns that not only capture attention, but drive awareness, engagement, and commercial results.
    Skills in Advertising (30)
    Graphic DesignBrandingOnline and Offline Creative ImplementationCopywritingCommunication & Brand StrategyBrand StrategyCommunication StrategyAnimationSocial AdvertisingVideo Editing+20
    Works in Advertising (6)
    Quiero Ser Grande - Advertising
    Otros Campos. - Advertising
    Marketing campaign for non banking financing - Advertising
    Clients in Advertising (3)
    Fundación la Divina ProvidenciaNon-profit | national
    CEO compañía Energética de OccidenteEnergy & Oil | local
    Gases de OccidenteBanking & Financials | local
    Learn more about Advertising
  • Description
    Our social media work goes beyond content production — it is built on strategic alignment and brand coherence. We design structured content frameworks that translate brand positioning into consistent narratives across platforms. From editorial planning and visual direction to copywriting and performance-driven campaigns, we ensure that every post reinforces identity, builds credibility, and supports business objectives. We balance creativity with discipline, creating social ecosystems that strengthen brand presence, foster community, and contribute to measurable growth over time.
    Skills in Social Media (17)
    Social Media ManagementSocial Media ContentPublicidadContenidoEstrategiaEstrategia digitalDiseñoCopy creativoAnunciosRedacción+7
    Works in Social Media (6)
    Earthmate Identity - Social Media
    Quiero Ser Grande - Social Media
    Marketing campaign for non banking financing - Social Media
    Clients in Social Media (3)
    Exser CanadaPets | local
    Fundación la Divina ProvidenciaNon-profit | national
    Gases de OccidenteBanking & Financials | local
    Learn more about Social Media
  • Description
    The founders of Reinvent, before being agency founders and creative directors, were Copywriters (in Spanish), so good copy is always important around Reinvent. Our copywriting services are rooted in strategy and precision. We craft messaging that articulates a brand’s positioning with clarity, consistency, and persuasive intent.
    Skills in Copywriting (10)
    Content WritingCreative CopywritingTranslation ServicesDigital CopywritingContent EditionCreative WritingPersuasive CopywritingMarketing de contenidosLocalized ContentOutsourced Writing
    Works in Copywriting (7)
    Quiero Ser Grande - Copywriting
    Otros Campos. - Copywriting
    Marketing campaign for non banking financing - Copywriting
    Clients in Copywriting (3)
    Fundación la Divina ProvidenciaNon-profit | national
    CEO compañía Energética de OccidenteEnergy & Oil | local
    Gases de OccidenteBanking & Financials | local
    Learn more about Copywriting
  • Description
    Our content strategy work defines what a brand should say, why it matters, and how it should be delivered over time. We develop structured content frameworks aligned with business objectives, audience insights, and brand positioning. This includes defining thematic pillars, messaging hierarchies, distribution channels, cadence, and performance indicators. Rather than producing isolated pieces, we design content ecosystems that build authority, strengthen credibility, and support measurable growth. The result is a clear roadmap that ensures consistency, relevance, and long-term strategic impact across all communication efforts.
    Skills in Content Strategy (5)
    StorytellingSocial Content StrategyContent AdvertisingTarget Audience DefinitionMultilingual Content
    Works in Content Strategy (5)
    Otros Campos. - Content Strategy
    Marketing campaign for non banking financing - Content Strategy
    nueva sede centro médico imbanaco - Content Strategy
    bioenergy congress - Content Strategy
    Clients in Content Strategy (4)
    CEO compañía Energética de OccidenteEnergy & Oil | local
    Gases de OccidenteBanking & Financials | local
    centro médico imbanacoHospitals & Healthcare | national
    Cámara de Comercio de CaliEnergy & Oil | local
    Learn more about Content Strategy
  • Description
    Our motion design services bring brands to life through dynamic, purposeful visual storytelling. We create animated brand systems, explainer videos, social media motion content, digital ads, and presentation visuals that translate strategy into movement. Every animation is crafted with clarity, rhythm, and brand coherence in mind — ensuring that motion enhances understanding rather than distracting from the message. We focus on creating scalable motion assets that strengthen recognition, elevate perception, and drive engagement across digital platforms and campaigns.
    Skills in Motion Design (5)
    Motion Graphics2D AnimationCharacter AnimationLogo Motion DesignDigital Animation
    Works in Motion Design (2)
    Quiero Ser Grande - Motion Design
    Client in Motion Design (1)
    Fundación la Divina ProvidenciaNon-profit | national
    Learn more about Motion Design
  • Description
    Our online advertising services are driven by strategy, targeting precision, and measurable performance. We design and manage digital campaigns across platforms such as Google, Meta, LinkedIn, and other relevant channels, ensuring alignment with brand positioning and business objectives. From audience segmentation and creative development to budget allocation and optimization, every decision is guided by data and clear KPIs. We focus on generating qualified visibility, meaningful engagement, and tangible results — turning digital investment into structured, scalable growth.
    Skills in Online Advertising (2)
    Digital AdvertisingDisplay Advertising
    Works in Online Advertising (2)
    Quiero Ser Grande - Online Advertising
    Client in Online Advertising (1)
    Fundación la Divina ProvidenciaNon-profit | national
    Learn more about Online Advertising
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Team

12 members in Reinvent Publicidad's team

Reinvent Publicidad cover
StoryReinvent started in 2008 as a branding boutique in Cali, Valle del Cauca, Colombia, and since then, we have had the opportunity to see the evolution of many companies and help them evolve their corporate identity to the standards of what they have accomplished. As long as we keep breathing, we will keep reinventing.
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Awards

Reinvent Publicidad was awarded 6 times

New York Festivals Midas2017-02-02financing
FICE2016-05-01events promotion
WINA2018-05-02Graphic design
FEPI2016-10-01Cosmetics and Over the counter campaigns

Reviews

3 reviews for Reinvent Publicidad

5/5
(3 reviews)
GC
GCmanager at Earthmate
ServiceBranding & Positioning
SectorPets
Team1 - 10
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Reinvent Publicidad delivered a comprehensive branding and marketing strategy tailored to Earthmate’s sustainability-focused positioning. Their work included brand refinement, strategic communication guidelines, and creative assets aligned with our eco-conscious values. Our objective was to strengthen Earthmate’s brand positioning in the sustainable products market, improve our visual and communication consistency, and build a stronger connection with environmentally conscious consumers.

What did you enjoy the most during your collaboration?We especially appreciated their strategic mindset and proactive communication. They took the time to deeply understand our brand values and long-term goals, making the collaboration feel like a true partnership rather than a transactional service.

Are there any areas for improvements?Overall, we were very satisfied with the collaboration.

GC recommends this agency

ServiceBranding & Positioning
SectorPets
Team1 - 10
JP
Juan Pablo ManceraMarketing Manager at Ssangyong Motor Colombia
ServiceBranding & Positioning
SectorAutomotive
Team51 - 200
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Nueva imagen de marca y marketing digital orgánico

What did you enjoy the most during your collaboration?La actitud positiva de trabajo en todo momento

Reinvent Publicidad's answer:Muchas gracias por el review Juan Pablo, siempre a la orden!!!

Juan Pablo Mancera recommends this agency

ServiceBranding & Positioning
SectorAutomotive
Team51 - 200
VC
Victor CozzarelliCommercial Director at Gases de Occidente
ServiceGraphic Design
SectorEnergy & Oil
Team501 - 1000
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?We were looking for a creative agency that vision things on a different perspective and they have accomplished it so far.

What did you enjoy the most during your collaboration?Their attitude and willingness to give more then what's expected.

Are there any areas for improvements?Yes, it but interesting if they partner with a strong digital agency.

Victor Cozzarelli recommends this agency

ServiceGraphic Design
SectorEnergy & Oil
Team501 - 1000
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Contact

Contact details of Reinvent Publicidad

Details

  • HeadquarterCl. 38a Nte. #4N 183, Cali, Valle del Cauca, Colombia