Roam Digital
Freelance Google, Microsoft and Meta Ads management for UK ecommerce and B2B brands.
Roam Digital is an Edinburgh-based paid media consultancy run by Michael Veal, who previously managed £6m+ in global ad budgets across five regions at G Adventures. Roam Digital manages Google Ads, Microsoft Ads and Meta Ads for a deliberately small number of UK ecommerce and B2B lead-generation brands, with senior attention on every account and no account-manager layer. Certified across Google Ads, Microsoft Ads and Meta Ads. No review yetBe the first to write one
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Description Roam Digital is one person: me, Michael Veal. Over ten years in paid media, including a £6m+ annual budget across five regions at G Adventures, and I now keep the client list deliberately short so the person planning your account is the one building it. Most accounts I take over have a measurement problem before they have a bidding problem, so I start there: what gets counted as a conversion, what it's worth, and whether the ad platform, GA4 and your back end agree. Structure, bids and feed work follow. Optimising towards bad data just reaches the wrong place faster. Google Ads and Microsoft Ads, Meta where it earns its place, plus Shopping and Performance Max for multi-country ecommerce (Merchant Center, feeds, currency and language splits). Recent work: a European beauty brand spending around €85k a month across nine markets grew revenue 84% and moved ROAS from 4.90x to 6.16x, January to July 2026 against the same months of 2025. Photo ID Card People, conversions up 25% at 17% lower CPA on the rolling twelve months to July 2026. Expect short monthly reporting, few meetings and direct access to me. Retainers start at €600 a month.
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- Headquarter17 Macginlay Way, Edinburgh, UK