Saint-Lazare
Crafting brand narratives that shape emotion and meaning
About Saint-Lazare Saint-Lazare is an Art Direction and Graphic Design studio based in Paris and New-York and a member of Grand Bureau. Since 2000 the studio has created brands and identities, attending to the details that prompt an emotional response. Core services Art direction, graphic design and brand identity development — framed as narrative design . Approach Projects start by exploring what makes a brand authentic and unique: defining the narrative, setting the direction and seeking meaning. The team combines intuition with informed strategic thinking to guide visual choices. Why Saint-Lazare A disciplined, empathetic practice that prioritizes storytelling through design. Follow on Instagram: @saintlazareparisnyc. No review yetBe the first to write one
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Services
2 services offered by Saint-Lazare
Description We apply narrative design to define brand positioning and guide every visual choice, shaping identities that provoke emotion and meaningful connection.Skills in Branding & Positioning (3) Brand DesignBrand Identity DesignBranding Graphic Design
Learn more about Branding & PositioningDescription We craft refined graphic systems—logotype rhythm, typographic detail and visual nuances—that translate each brand narrative into coherent, emotionally resonant design across media.Skills in Graphic Design (1) Graphic Design Services
Learn more about Graphic Design
Team
42 members in Saint-Lazare's team
StoryWe founded Saint-Lazare in Paris in 2000 and, as a member of Grand Bureau, have grown into an Art Direction and Graphic Design studio operating between Paris and New York. From the beginning we were obsessed with the small choices that trigger emotion — a shape, a hue, the rhythm of a logotype. We call that work narrative design: uncovering what makes a brand authentic and then shaping every visual decision around that story. Early challenges — tight briefs, shifting markets, the demands of two cities — taught us to turn intuition into strategy. Today we still begin each project by listening, defining the narrative and setting a clear direction, always in search of meaning.
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Contact
Contact details of Saint-Lazare
Details
- Headquarter60 Rue Saint-Lazare, 75009 Paris, France