Smaac 's-Hertogenbosch, Netherlands
We Build Brands For A Purpose Driven World
Is there a disconnect between what your company stands for and what your brand communicates? Are you Mercedes, but your brand communicates Opel?
These are interesting times that ask a lot from brands when it comes to staying relevant and making an impact.
Finding the right connection with your audience starts with a solid foundation.
Smaac is a Strategy and Branding agency that helps startups and companies thrive by designing and developing well-positioned brands that stand the test of time.
"We build brands for a purpose-driven world"
Start you change today and give us a call.
Clients we've worked with:
Coca Cola, Bolletje, Bacardi, Chaudfontaine, Chiquita, DHL, Eye Wish Groenenveld, Jamie Oliver, Old Amsterdam, Melkunie, Fedex, De Ruijter, Tia Maria, Karvan Cevitam, BCC, L’oreal, Honig, Zwitsal, La Vache Qui Rit, Chivas Regal, Heinz, Van Dobben, Fanta, Danone, Duracell, Elvedes, FedEx, Gemeente 's-Hertogenbosch, Martini, Startpeople, Brinky, Staatsloterij, Mona, Fruittella, Farm Frites, Jameson, Becel, Malibu, Riedl, Spa, NS, Specsavers, Brinta, Mentos, T-mobile, Technische Universiteit Eindhoven, Kwekkeboom, Friesland Campina, Fox Sports, Kellogg’s, Pringles, Maaslander, Hennessy, KPMG, Altran, itelligence, Venz, Postnl, Zespri, Tony’s Chocolonely, Daelmans, Shell, SNS, Stella Era, Bavaria, Bonduelle, Coty, Maxxium, Rituals & Red Bull
Company video:
https://vimeo.com/598896785
11 people in their team
Speaks Dutch, English
32 projects in their portfolio5 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2019
Founded in 2004
3 awards conferredServices
6 services offered by Smaac
Description NL: We build brands for a purpose driven world. Wat is de boodschap en strategie van je merk of organisatie? Wat zijn de communicatiebehoeften van je ideale klant? En hoe bouw je een naadloze brug met je branding? Als je Rolls Royce bent moet je niet Volkswagen communiceren. Maak je merk toekomstbestendig en werk samen met onze strategie consultants en designers. EN: We build brands for a purpose driven world. What's the key message and strategy of your brand or organisation? What are the needs of your ideal clients? And how to build a seamless bridge between the two with your branding? If you're Rolls Royce, you shouldn't communicate Volkswagen. Make your brand future fit and team up with our strategists and designers.Skills in Branding & Positioning (18) bedrijfs brandingbedrijfs strategiebranding positioneringpositioneringstrategische marketinggrafische vormgevinginternationale brandingBrandingDesignBrand Identity+8Works in Branding & Positioning (27) Reviews in Branding & Positioning (6) Peter van der SpruijtLotte van DaslerCharlot FelderhofSusanne LamersClients in Branding & Positioning (27) CaribuTravel & Leisure | internationalFrom MarsPharmaceuticals & Biotech | internationalDHLTransportation | internationalQ-MusicEntertainment & Events | national
Learn more about Branding & PositioningDescription NL: Hoe kan je website het beste je online doelgroep bereiken? Welke boodschap en positionering breng je over op je website? Door te werken vanuit een online strategie sessie brengen we de online kansen in kaart als vertrek voor ieder ontwerp. Zo bouwen we maatwerk websites die je klanten inspireren en converteren. EN: What's the best way to reach your online audience? What key message and positioning do you communicate on your website? That's why every webdesign starts with an online strategy session to map out your online opportunities. A solid foundation for custom websites that inspire and convert your customers.Skills in Website Creation (25) designwebsite seowebsite op maatgoogle seowebsite creatiecustomizable websiteaanpasbare websitelanding page designwebpaginadata driven+15Works in Website Creation (13) Clients in Website Creation (13) Elvedes Cable & Brake SystemsRetail | internationalGemeente 's-HertogenboschBanking & Financials | nationalJohn KnoopsSports | regionalOoperonTechnology Hardware & Equipment | national
Learn more about Website CreationDescription NL: Start je reclamecampagne met een sterk communicatie concept. Vanuit daar ontwerpen onze designers een key visual, posters, POS materiaal, online advertenties of ander reclame materiaal om jouw marketing campagne te ondersteunen. EN: Start your advertising campaign with a strong communication concept. From there, our designers develop a key visual, posters, POS, online ads or other advertising deliverables to support your marketing campaign.Skills in Advertising (19) magazinesmarketingbrandinggrafisch ontwerp servicesdesigngrafisch ontwerp en drukwerksocial media campagnesociale mediab2b brandinggrafische vormgeving+9Works in Advertising (8) Clients in Advertising (8) DHLTransportation | internationalSop AutowasAutomotive | regionalHet RullenOthers | nationalDanio - DanoneFood | international
Learn more about AdvertisingDescription NL: Op zoek naar een product visualisatie of animatie voor uw website, socials of reclame campagne? Wij kunnen een fotorealistisch 3D model van uw product creëren die niet van echt te onderscheiden is. 3D product visualisatie maakt het mogelijk om het product in verschillende materialen, kleuren of ruimtes te presenteren. Zo heeft 3D product visualisatie vele voordelen tegenover reguliere fotografie. EN: Are you looking for a product visualisation or animation for your site, socials or advertising? We can make photorealistic 3D models that look picture perfect. 3D renders make it possible to easily display your product in different materials, colours or spaces. It has many advantages over photography.Skills in 3D (17) 3d modelCinema 4Dproduct fotografieKeyShotgrafische visualisatie3d visualisatie3D rendering3d grafisch ontwerpproduct branding3d animatics+7Works in 3D (15) Clients in 3D (15) Q-MusicEntertainment & Events | nationalEtage 0Management Consulting | nationalBALR.Clothing & Accessories | internationalJamie OliverFood | international
Learn more about 3DDescription NL: Onze designers hebben voor elke ontwerp uitdaging de juiste expertise. Logo's, huisstijl, drukwerk, online. Noem het en ze hebben het ontworpen. Sterk grafisch ontwerp brengt je merk en communicatie echt tot bloei. EN: There's no challenge our graphic designers can't tackle. Logo, branding, print, online, you name it and we can deliver. Good design can lift your branding and communication to the next level.Skills in Graphic Design (25) digitale reclame3d grafisch ontwerpgrafische verpakkingonline brandingreclame3d visualisatiePOS materiaalmarketingmateriaalmagazinesmerkidentiteit+15Works in Graphic Design (25) Reviews in Graphic Design (2) Filine VerhagenRoderick VerplankenClients in Graphic Design (25) BALR.Clothing & Accessories | internationalBonduelleRetail | internationalGemeente 's-HertogenboschBanking & Financials | nationalHet RullenOthers | national
Learn more about Graphic DesignDescription NL: Nederlanders besteden 5,5 uur per dag achter een scherm. Op welke online kanalen zit je doelgroep? LinkedIn, Instagram, Facebook? Wij helpen je aan online zichtbaarheid, content en merk beleving. EN: Dutch people spend 5,5 hour behind a display each day. On which online channels is your target group? LinkedIn, Instagram, Facebook? We support your online visibility, content en brand experience.Skills in Social Media (13) social media promotiesocial media reclamesociale mediasocial media strategiesocial media campagnesocial media managementsocial media marketingonline advertentiebrandingmarketing+3Works in Social Media (6) Clients in Social Media (6) Danio - DanoneFood | internationalKruithof OptiekRetail | nationalJohn KnoopsSports | regionalEtage 0Management Consulting | national
Learn more about Social Media
Portfolio
32 projects performed by Smaac
From Mars - Packaging
Project made for From Mars in the Pharmaceuticals & Biotech industry for a B2C audience in 2021.Smaac was commissioned to develop a packaging design for the innovative and bold From Mars which delivers clinical treatments prescribed by licensed online doctors. The challenge was to provide an easy to use dispensing packaging which could house different types of treatments such as daily pills satchels and cream. Although it's a medicine the branded packaging doesn't look like it is. And the results? Out of this world.In opdracht van From Mars, een farmaceut met online doktersadviezen, heeft Smaac een verpakking en handleiding ontworpen. Het was vooral een uitdaging om een eenvoudig systeem te bedenken voor de uitgifte van de medicijnen in combinatie met een uniform ontwerp voor alle producten zoals pillen en zalf. Het verpakkingsontwerp geeft niet het idee dat het om een verpakking van een medicijn gaat. En het resultaat? Buitenaards goed.
3DBranding & PositioningGraphic Design
Read moreNewline Interactive - 3D Product Animatie
Project made for Newline Interactive in the Consumer Electronics industry for a B2B audience.Smaac was approached by interactive display brand, Newline Interactive, to develop a film for the release of their new Mira display.This 3D animation was designed to showcase the Mira’s top features and highlight the optically bonded display.
3DMotion Design
Read moreOoperon Rebranding
Ongoing project for Ooperon in the Technology Hardware & Equipment industry for a B2B audience since 2022.
Branding & PositioningDigital StrategySocial Media+1
Read moreQ-Music Speaker
Project made for Q-Music in the Entertainment & Events industry for a B2C audience.Can we turn the iconic Q microphone into a speaker?A complicated question. With the design and production experience Smaac was able to transform the Q microphone into a water resistant shower radio and bluetooth speaker! A whole lot of challenges during this project, but we’ve managed to pull it off.
3DBranding & PositioningInnovation+2
Read moreSOP Autowas Rebranding
Ongoing project for Sop Autowas in the Automotive industry for a B2C audience since 2022.
AdvertisingBranding & PositioningGraphic Design+2
Read moreProcess Design Center Rebranding
Project made for Process Design Center in the Software & Computer Services industry for a B2B audience.Total rebranding for the company Process Design Center (PDC).
Branding & PositioningGraphic Design
Read moreTeam
11 members in Smaac's team
Story
We build brands for a better world. With more than 16 years of experience in brand design, we’ve noticed that brand strategy and brand design is the fuel of our enthusiasm. It’s an essential part of who we’ve become and how we see the world. A world we want to change for the better. Join our family. Join the impact.
Awards
Smaac was awarded 3 times
Sortlist Agency of Tomorrow Award - Top 32022-03-01Purpose branding
Gecertificeerd Sortlist lid2018-12-31
Patent Bavaria Blikglas2016-07-31
Reviews
8 reviews for Smaac
4.82/5
(8 reviews)
Charlot FelderhofInnovation & Technical Partnerships Manager at Solar Team Eindhoven
ServiceBranding & Positioning
5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?
Ze hebben ons geholpen met onze marketing en branding strategie.
What did you enjoy the most during your collaboration?
De sterke wil van het bedrijf om ons verder te helpen. Je merkt dat hun werk door passie gedreven is en dat ze doen wat ze leuk vinden. Dat straalt door in de kwaliteit van het werk.
Are there any areas for improvements?
Het zou misschien helpen om de stappen een voor een te doorlopen.
Charlot Felderhof recommends this agency
Lotte van DaslerEvent en PR manager at Solar Team Eindhoven
ServiceBranding & Positioning
SectorNon-profit
Team11 - 50
4.25/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?
Het doel van onze samenwerking was om erachter te komen waar solar team eindhoven nu precies voor staat. Wat zijn onze kenmerken en wat doen wij met deze kenmerken, hoe spreken wij die uit naar de buitenwereld.
What did you enjoy the most during your collaboration?
Het leukste van de samenwerking was het sparren. Dat er werd doorgevraagd waarom wij iets vonden. Om vervolgens het gesprek aan te gaan en juist daardoor nieuwe inzichten te krijgen
Are there any areas for improvements?
Nee, ben zeer tevreden hoe de samenwerking ging
Lotte van Dasler recommends this agency
GerardEigenaar at Etage 0
ServiceBranding & Positioning
SectorOthers
Team51 - 200
4.25/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?
Volledige brand identity, bouw website en alle communicatie uitingen
What did you enjoy the most during your collaboration?
Het enthousiasme, de professionaliteit van het team en uiteindelijk het perecte resultaat
Are there any areas for improvements?
Doorlooptijden zijn soms lang en de planning kan strakker
Gerard recommends this agency
Contact
Contact details of Smaac
Details
- HeadquarterVeemarktkade 8, 5222 AE 's-Hertogenbosch, Netherlands
- Amsterdam, Netherlands
- London, UK
