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What was the objective behind your collaboration?As a company, we had made the shift from being a store for highly exclusive furniture to interior designers who realize dreams at the highest level. With that in mind, we were looking for a partner capable of translating that positioning into a website that would tell our story, with UI and UX being key. In the first meeting with Alex de Winter from Smaac, there was no doubt in our minds.
What did you enjoy the most during your collaboration?When dealing with true aficionados who live and breathe their profession, exuding professionalism in everything they do, where a single word speaks volumes, and who involve you in every step of the process, those are the moments that bring a smile to your face. It is these aficionados who make your job as a marketing manager easier.
Are there any areas for improvements?Nothing remarkable, except perhaps for the maddening level of detail that an ordinary mortal wouldn't even notice.
Jean Pierre kuit recommends this agency
What was the objective behind your collaboration?(re)positioning of our brand and as a result developing a new design for the packaging of our products.
What did you enjoy the most during your collaboration?Smaac has a great team of professionals. Working directly with key members of this team made the process mentioned above very efficient and above all fun to do.
Erik Asselberghs recommends this agency
What was the objective behind your collaboration?Zoals al sinds een aantal jaren was het doel om ook dit jaar weer een catalogus uit te brengen van een nog hoger niveau dan de vorige. Het resultaat mag er weer zijn!
What did you enjoy the most during your collaboration?Het team van Smaac staat altijd klaar om direct actie te ondernemen als dat nodig is. De lijntjes zijn kort en informeel, wat zorgt voor een prettige ervaring.
Are there any areas for improvements?Het maken van een catalogus is groot en ingewikkeld project, en zo sluipen er al snel foutjes in allerlei kleine details. Het doel van een catalogus is echter om al die informatie duidelijk, overzichtelijk en correct aan de lezer over te brengen. Het resultaat dit jaar is beter dan ooit tevoren, maar kan altijd nóg beter!
Boy Smits recommends this agency
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