Smarkt İstanbul
Brand Growth Studio. Strategy, Creative, Meta Ads
Smarkt is a brand growth studio based in Istanbul. We work with established mid-to-upper segment brands, selecting by stage rather than by industry. What matters is not the sector a brand operates in, but where its digital presence stands. There are two entry points. Brands with no digital identity: positioning, visual language, website and channels are built from zero. What the brand looks like in digital comes out of this studio. Brands that already have one: the existing structure is consolidated without being torn down, made consistent, and rebuilt to produce growth. Four areas run as a single system rather than as separate services bought one by one: Brand and digital identity — positioning, message architecture, corporate identity, website design and build. Creative production — content, video and reels, AI-assisted production, professional shoots. Meta advertising and performance — targeting, budget management, optimisation, ad creative. Analytics and reporting — measurement, competitor analysis, monthly reporting. Accounts stay with the brand. Assets live in the brand's own Meta Business Portfolio with partner access granted to us, so the pixel, the audience data and the history remain the brand's property at every stage. PXEL Cosmetics was built from zero in March 2025. It reaches 150,000 monthly impressions, 10,000 monthly profile visits and 5,614 followers. Eleven months later the same group handed over its second brand, Leta Kozmetik, a B2B distributor selling into professional salons: 100,000 monthly impressions and 4,351 followers added since takeover. That second handover is the strongest thing we can point to. No metric replaces a client choosing to expand the relationship. We work with a small number of brands at a time. That is a choice, not a capacity limit. The studio is new. The practice behind it has run since 2018, in creative design, social media management and advertising. 3 people in their team
Speaks English, Turkish
2 projects in their portfolioWorks remotely across the globe
Sortlist member since 2026
Founded in 2018
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Services
3 services offered by Smarkt İstanbul
Description We run social media as one system with strategy and advertising, not as a separate feed to fill. How we work: 1. Positioning and message architecture first. Every channel says the same thing. 2. A monthly content plan built on that positioning, produced in house: static, video and AI-assisted work. 3. Content and advertising move on the same calendar. Production does not stop. 4. The numbers are read together every month, and budget shifts to what works. What to expect: a fixed monthly production volume agreed at the start, one consistent visual language across every channel, and a single readable report each month. PXEL Cosmetics was built from zero in March 2025 and reaches 150,000 monthly impressions, 10,000 monthly profile visits and 5,614 followers. Leta Kozmetik, a B2B distributor selling into professional salons, reaches 100,000 monthly impressions and has added 4,351 followers since takeover. We work with a small number of brands at a time. That is a choice, not a capacity limit.Works in Social Media (2) Clients in Social Media (2) Leta KozmetikBeauty | nationalPXEL CosmeticsBeauty | national
Learn more about Social MediaDescription We manage Meta advertising for the same brands we produce content for. Ad creative and organic content come out of one production line, which is why the ads do not read as bolted on. How we work: 1. Setup inside the brand's own Meta Business Portfolio, with partner access granted to us. The brand owns its accounts, pixel and data at all times. 2. Audience and offer structure built from the brand's positioning, not from a template. 3. Creative produced specifically for each ad set and tested in rotation. 4. Weekly optimisation, monthly reporting on what the spend produced. What to expect: visibility into where the budget went, ad creative from the same team that runs the organic channel, and measurable demand rather than reach for its own sake.Works in Advertising (2) Clients in Advertising (2) Leta KozmetikBeauty | nationalPXEL CosmeticsBeauty | national
Learn more about AdvertisingDescription Content strategy is where the other two services start. Before anything is produced or promoted, we set the positioning and the message architecture: what the brand says, in what order, and to whom. How we work: 1. Read the brand, its competitors and its existing numbers before proposing anything. 2. Define positioning and message architecture, so every channel says the same thing. 3. Translate that into a monthly content plan with a fixed production volume. 4. Review monthly and adjust the plan against what the numbers show. What to expect: a written positioning you can hand to anyone, a content plan that does not restart from scratch every month, and one visual language across every channel.Skills in Content Strategy (4) Content EditionSocial Content StrategySocial Media StrategyContent StrategyWorks in Content Strategy (2) Clients in Content Strategy (2) Leta KozmetikBeauty | nationalPXEL CosmeticsBeauty | national
Learn more about Content Strategy
Team
3 members in Smarkt İstanbul's team
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Details
- HeadquarterAbdi İpekçi Caddesi, Bayrampaşa/İstanbul, Türkiye