Smart Real Estate Group
360 Marketing Department for competitive real estate agencies
Identity SMART Real Estate was born in Madrid in 2019 in response to a specific need in the real estate sector: having an internal Marketing and Communication department with all the necessary profiles is often expensive and complicated. SMART Real Estate positions itself as the solution: an external team that acts as a 360 Marketing department, capable of covering everything from strategy to tactical execution. Main Services SMART Real Estate offers an integral approach focused on two pillars mentioned in its presentation: the strategic part and the tactical part. On the strategic side, work is done on defining positioning, key messages, and planning actions that respond to the client's commercial objectives. On the tactical side, the necessary communication and marketing actions are implemented to execute this strategy coherently and measurably. Approach and Methodology The company is committed to bringing together the right profiles in a consolidated team that acts as a natural extension of the client. Its methodology combines market context analysis, personalized plan design, and practical, results-oriented execution. The service is designed to be flexible and scalable, adapting to specific needs or medium-term collaborations that replace or complement an internal marketing structure. Differentiators SMART Real Estate stands out for its specialization in the real estate sector and for offering a 360 solution that covers strategic and operational aspects without the client having to incorporate a complete in-house structure. This proposal reduces complexity and cost for companies in the sector, allowing them to access a multidisciplinary team with experience in communication and marketing oriented towards business competitiveness. Closing With headquarters in Madrid and a clear mission since 2019, SMART Real Estate presents itself as the practical alternative for real estate agencies looking to professionalize their marketing and communication without the burden of setting up an internal department. Its integral approach facilitates companies focusing on their core business while delegating strategy and execution to a specialized team. No review yetBe the first to write one
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Services
1 service offered by Smart Real Estate Group
Description Actuamos como el departamento de Marketing 360 para inmobiliarias: definimos estrategia, mensajes clave y ejecutamos campañas tácticas medibles, flexibles y escalables desde Madrid.Skills in Marketing (4) Marketing StrategyMarketing ConsultingInnovative MarketingStrategic Marketing
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Team
10 members in Smart Real Estate Group's team
StoryDesde Madrid, en 2019 arrancamos SMART Real Estate con una idea clara: resolver un problema recurrente en el sector inmobiliario. Habíamos visto cómo muchas empresas no podían permitirse un departamento de Marketing y Comunicación in house con todos los perfiles necesarios —era caro y poco flexible—, así que quisimos ser la alternativa práctica. Nos presentamos como el departamento de Marketing 360 para inmobiliarias, combinando estrategia y ejecución táctica en un solo equipo. Nos apasiona traducir necesidades comerciales en campañas y procesos concretos que aumenten la competitividad de nuestros clientes. Cada proyecto nos recuerda por qué existimos: ofrecer una solución integral y accesible que permita a las empresas centrarse en lo que mejor hacen —vender y gestionar inmuebles— mientras nosotros cuidamos su comunicación y crecimiento.
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Contact
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Details
- Headquarter7 Calle de Arlabán, 28014 Madrid, España