We help launch, relaunch & protect brands. When an organisation, product or service is at a point of change, we can be useful to help manage that change. SomeOne is an award-winning London based design practice that strategically launches, relaunches and protects brands world-wide. We work in all sectors, all countries, all of the time. We invent brands with clients. Or re-invent them ready for new business challenges. We do branding, not blanding. We don’t change symbols, we create symbols of change. Unlike large, traditional groups, working with SomeOne means clients meet and work with the designers. (After all, that’s why we get hired — to design.) Direct contact with SomeOne’s creative minds means ideas flow more freely, which is important as great brands need great opinions. We don’t fit clients into pre-determined processes, we create bespoke teams around each project. Ideas excite us, they shape the future, add value and signal change. We've moved from being a cost, to an asset. We help organisations, products and services profit from change. That’s why we concentrate on creating Big Ideas first, then go about making them beautifully. We often create monopolies for brands by employing creativity to connect business strategy with memorable and adaptive visual executions. This is what we’re good at... Brand Strategy There’s a lot of waffle spoken about strategy. We prefer to call it a plan. A plan that defines what success is for your product, service or organisation, and how you are going to get there. Develop a Position not positioning What’s your opinion? Every world-class brand has one... but it can only be one... so we help you be bold and choose carefully. Design Ownable Moments Brands only exist where there is competition, so what moments, experiences and ideas can you own to create a monopoly? Nomenclature The posh word for naming. We wouldn’t be into naming if we were not into words so we just had to use it. The dictionary has gone online, so what are you going to call your new brand? Create BrandWorlds We don’t create new logos for advertisers to pop in the bottom right hand corner of an old poster. We create an abundance of adaptive assets (and logos) that can be used to brand things without repetitive, patronising, boring badging. Bespoke Typefaces, Colours, Patterns, Sculptures, Sound, Film, Animation... you get the picture... all designed together to join up effortlessly across all media and mediums. As flexible as you are, as ambitious as you hope to be. Internal engagement We are experts in helping the people who power the business feel empowered. We have been behind some of the biggest employee engagement programmes in the world (and have the awards to prove it!) Stop bad things from happening Brands never stop evolving, they adapt, change, flex and face unexpected challenges. We keep working with you to ensure the things you do live up to the promises you’ve made. Not just deliver on your promises, but over-deliver.