Creativity should never be predictable. It should surprise, entertain and be unexpected. If possible, it should be useful.
In my time as a creative I have worked in Milan, London and Glasgow. I’ve held titles that include Senior Art Director and Content Director. My previous agencies have been some of the biggest in the world, including BBH, RBA and Equator.
Here’s a list of things I love to do... Using creativity to solve business problems. Bringing people from various disciplines together. Story telling. Magic. Making things to communicate ideas. Making things to help people do things. Making things beautiful.
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